porter's 5 forces
Every company has a defined business strategy, however, can we confirm that the brand strategy and the business strategy are two concepts that imply the same objectives and respond to the same questions? Carrasco responds vehemently, “They do not have the same meaning, but both must be aligned. The business strategy must fulfill functions such as the definition of the company’s value proposition, the identification of the market segments the company is targeting, the basic needs to offer its value proposition and the cost involved in its implementation. in progress or the necessary resources to achieve the objectives, as well as the organization of the company or the barriers that we can face.