Leading 10 Instagram Data You Need To Know In 2020

Whether it's breakfast, organization, or the beach, we're all wondering-- is it Instagrammable?

Instagram has actually grown profoundly throughout the years, and it continues to broaden its horizons. The photo-sharing app has actually gone a long way from as soon as being a preferred for visitors sharing their holiday images to now interesting all kinds of influencers, marketers, and brand names.

At this moment, it's safe to say that your audience is utilizing Instagram, and your rivals too. However keeping top of Instagram trends (oh and did we point out algorithm modifications too?) becomes a little complex at times. Your target clients might be scrolling away on their feeds today, the question for marketers is how and why they need to be present on Instagram.

If your brand name isn't already on Instagram, these Instagram marketing statistics will encourage you why it ought to be and give you a concept of what you should be doing on the social platform.

Let's get begun with the leading 10 Instagram stats for 2020 to shed some light on the increasing importance of Instagram for your service.

Don't wait on somebody else to do it. Hire yourself and start calling the shots.

How Many People Use Instagram?

Since June 202020, Instagram has actually reached the 1 billion monthly active user mark. That's a big milestone for the primarily mobile photo sharing network! More than 500 million active users are utilizing the platform daily. Currently, the Instagram app is among the most popular social networks worldwide. A little over 5 years back, in June 2013, Instagram had 130 million month-to-month active users. Since then, it's grown 10 times.

Instagram is a social media that permits users to share and edit both pictures and videos. Out of the social media networks, just Facebook and Youtube have more everyday active users than Instagram. As soon as used mainly by teens and young millennials, Instagram continues to grow as one of the most popular social media platforms, and the data tells us that it's not going to alter anytime quickly.

So, if you were questioning whether your brand ought to invest the time and cash to invest in Instagram, the incredible number of monthly active users ought to be an indicator. Our group wrote A Beginner's Guide to Instagram Shopping a while ago to assist you comprehend the lots of subtleties of the platform.

Ever since the concept of utilizing hashtags to tag and identify topics on social networks was invented in 2007 (by Twitter), its use has blown up and is today thought about an ultimate component of social media.

Instagram is certainly no exception to this. From companies and Instagram influencers to even the average Joe, using hashtags on Instagram is popular and widespread.

This is so much You Can Try This Out so that the latest Instagram data show that a typical Instagram post contains as lots of as 10.7 hashtags (HubSpot, 2020).

However if you're thinking of going for it on hashtags to attempt and reach new users and grow your audience, think again. Studies have revealed that with Instagram hashtags, it isn't a case of the more the merrier. Engagement reduces for posts with six or more hashtags, so try to utilize 5 or fewer.

And if you wish to get strategic, you may be interested to understand that the most popular hashtag on Instagram, #love, has been used over two million times. So while it may produce that warm fuzzy feeling in your viewers, your post might be hushed by the two million other posts with the very same hashtag.

For referral, #photography, #instagood, #fashion, and #art comprise the next four most popular Instagram hashtags.

Young Adults Love Instagram

71% of the billion regular monthly active users on the Instagram app are under the age of 35 (Statista, 2019). This fact offers info on the circulation of Instagram users worldwide since January 2019. The single most popular age range is users in between the ages of 25-34, followed by users between the ages of 18-24. Does your target market include this group?

Comprehending social networks demographics will help you figure out which platforms make one of the most sense for your brand name to make use of. In this manner you'll make sure that you're not spending time developing content for a platform where your audience doesn't have an existence. If your target market includes young people, you know that Instagram is the best location for you to be. Once you understand this, you can start producing the ideal type of Instagram material that fits your user's requirements and including all the right Instagram captions.

Individuals invest practically as much time on Instagram as they do on Facebook.

The amount of time Android users commit to Instagram is approaching that of Facebook-- In June 2018 Facebook users' spent an average of 58 minutes each day on the platform compared to Instagram users' 53 minutes per day (Recode 2018).

The time invested in Instagram matters due to the fact that the more time individuals invest in the app, the more ads they see, and the more opportunities they need to notice your brand. Instagram likewise revealed that presenting the Instagram Story feature increased the amount of time individuals were spending on the app every day. Not just does the time invested on Instagram matter, but likewise the time of day that users are most active on the platform. That way, you'll learn more about the best time to post on Instagram for your brand.

Businesses are Using Instagram

With Instagram becoming progressively popular, an estimated 71% of United States services claim that they utilize Instagram for organization (Mention, 2018). The exact same study likewise exposes that 7 out of 10 hashtags on Instagram are branded. And more than 80% of businesses consider Instagram engagement as the most essential metric. Instagram engagement might be among the most crucial KPIs for many marketers, but it's not a straightforward task to determine it. With the Instagram platform quickly progressing, it's tough to keep up with the updates and what to determine.

Organizations have an excellent chance to utilize Instagram for social media marketing. Not just exists a substantial market, however there's an interested audience that you can reach without costs large sums of money. If you're trying to find pointers and concepts for how your brand can advertise on Instagram, we've got you covered with these eye-catching Instagram post concepts.

The trend of influencers releasing sponsored material on Instagram continues to grow with no signs of letting up. Throughout the year from February 2018 to February 2019, the number of Instagram influencers using the #ad hashtag grew by 133 percent (Socialbakers, 2019).

In truth, in the first quarter of 2019, almost 25,000 Instagram accounts released with the #ad hashtag.

Since posts by influencers with a larger following are most likely to have more views and reach, it's anticipated that these accounts are more demanded for influencer marketing projects than those with less followers.

This is shown in the variety of times these high-profile influencers have utilized the #ad hashtag. More than one quarter (26 percent) of influencers with over a million fans utilize #ad in their posts. In contrast, less than one in 5 of influencers with less than one million followers and just around 2 percent of micro-influencers with fewer than ten thousand do so.

And it's not simply the sponsored posts by influencers that are growing in appeal. Throughout all Instagram posts over this time period, making use of #ad increased by 120 percent.

Instagram Stories Usage

In August 2016, Instagram released Instagram stories. This game-changing feature enables users to take images or videos which vanish after 24-hours. After introducing this feature, individuals started sharing way more on Instagram. 500 million Instagram accounts utilize Instagram Stories every day (Instagram, 2018). Not simply that however 1/3 of the most seen IG stories are from companies.

Before Instagram stories, people were primarily sharing their essential minutes, which weren't usually on a daily basis. Instagram nailed the hammer on the head with Instagram stories, offering individuals a much better reason to share their daily minutes without actually having to keep the material on their profile. This is also a terrific opportunity for services to increase their exposure. There's a post showing simply how you can likewise start utilizing Instagram stories to build your audience.

Instagrammers Follow Brands

50% of Instagram users follow at least one service (Mention, 2018) meaning that organizations have a great chance to increase their reach through Instagram. Whether you're a local brand or companies all over the world, you have the potential to improve your brand name by utilizing Instagram.

With an Instagram Business profile, brand names can include their additional contact info that isn't an alternative offered for individual profiles. This includes a company contact number and address. If you've got an Instagram Business profile you also have access to Instagram analytics which can supply you data about impressions and reach per post, along with more details about your group. This can help you to understand what type of content your audience likes one of the most. So, whether it's food, clothes, or any specific niche that you're interested in, you can be enthusiastic that there are users who are interested to follow you or your brand name on Instagram.

Instagram Engagement Matters

Instagram engagement is on the increase for brands. It increased by 29% in between October 2017 and Try This May 2018 (Socialbakers, 2018). This means that brand names can create over 4x more interactions on Instagram compared to Facebook.

While we understand that Instagram engagement is important for brands, the question still stays about what Instagram engagement actually is and how it's measured. Instagram engagement is the degree of involvement that your fans show toward your Instagram content. This could be in the type of likes, remarks, or shares. Instagram is a visual material based platform which is one of the reasons it has such high engagement. It uses a platform for different kinds of material development such as images, videos, live videos, stories, and likewise the IGTV app. This increases material imagination, as it gives you a variety of content types to pick from. If you're a brand or company, you need to be using Instagram's prospective to improve interactions. We've got a bunch of tips for you to enhance your Instagram engagement.

We've currently discussed the impact of Instagram for brands, however let's take it an action even more. Instagram assists 80% of Instagrammers decide whether to purchase a product or service (Facebook, 2019). Instagram users report buying decision based on something that they saw while searching the app. Influencer marketing plays a huge function in affecting these purchase decisions too, so if your brand name is not consisting of Instagram to your social networks marketing, you're missing out on a big chance. Especially if your organization is targeting millennials.

There's a bunch of different tactics that you can use to affect the buyer choice on Instagram. So whether it's Instagram ads, engaging users with innovative stories, or including the appropriate Instagram hashtags to be more visible, all of it can matter if you do it right. Check out more Instagram tips on our blog.


For many years Instagram has actually proven to be an effective marketing tool for companies that are seeking to expand both their presence and reach. We're hoping that these 10 Instagram data for 2020 have helped explain why your brand should be buying Instagram and given you some concepts of what to do on the platform next.

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