Our community, 534 want it Our community, 505 want it Our community, 642 want it Our community, 435 want it Our community, 398 want it Our community, 345 want it Our community, 585 want it Our community, 668 want it Lego Friends: The Grand Hotel The five friends help out at The Grand Hotel that Andrea's family just bought during what was supposed to be a quiet weekend until a hotel critic arrives unexpectedly. The girls are ready ... See full summary » After the coronation, the villain kids, Mal (Dove Cameron), Evie (Sofia Carson), Jay (Booboo Stewart), and Carlos (Cameron Boyce) use their one shot at being good while the dreadful and villainous parents roam the Isle Of The Lost. Join Barbie, Chelsea, and her puppy Honey as they swim through rainbow rivers with beautiful mermaids and fly through cotton candy clouds with fairies. Lego Friends: Kate's Island The five friends leave for science camp that takes place on an island and during the trip, they meet the stand-offish Kate - but they soon realize that there's more to her than meets the ...
Barbie & Her Sisters in a Puppy Chase Barbie and her sisters discover everythingâ€ôs better when you do it together in this splashy, sun-kissed adventure! After the girls and their pets arrive at an island paradise for ... Michael Goguen, and 2 more credits » Animated series about a 6-year-old girl who communicates with and heals stuffed animals and toys. Monster High: Friday Night Frights When the boys can't compete in the Skulltimate Roller Maze Championships, Frankie Stein convinces her friends that some "ghoul power" is needed to save the day in this all-new movie! The Power of Friendship Monster High: 13 Wishes It's a new school year at Monster High! Howleen's dream of popularity becomes a possibility when she stumbles upon a genie who grants her not 3, but 13 wishes! Andrew Duncan, and 1 more credit » Monster High: Fright On Monster High is the model high school for monster integration; a melting pot where all monsters can let their fangtastic freak flags fly!
But when other monster schools are merged with ... Alfred Gimeno, and 1 more credit » Monster High: Frights, Camera, Action! When Draculaura is led to believe she's the rightful heir to the vampire throne, she and her best ghoulfriends are whisked away to Transylvania for a royal coronation to die for. Monster High-Scaris: City of Frights As Clawdeen wolf and her friends enter a new life in Scaris they learn some new secrets.Global growth ensures strong 2014 result for the LEGO Group Strong performance of product lines, such as LEGO® City, LEGO Creator as well as THE LEGO® MOVIE™ products contributed to sales growth in all regions of the world and led to a highly satisfactory annual result for the LEGO Group with sales increasing to 28.6 billion DKK. “In 2014 we increased our sales by 15 percent. I am proud that we delivered high quality creative play experiences to millions of children all over the world. This resulted in a highly satisfactory result for us, and it remains our aspiration to be the best at what we do,” says Jørgen Vig Knudstorp, President and CEO of the LEGO Group.
Read the full Annual Report 2014 here. Read the Responsibility Report 2014 here. Double digit sales growth in all regions In 2014 the LEGO Group continued recent years’ strong growth in sales, outperforming the global toy market development. All LEGO Group market regions experienced double digit sales growth while the traditional toy market in most countries grew by low single digit rates. In the LEGO Group’s largest market, the US, sales grew double digit as did sales in the UK, France, Russia and China, while Central and Northern European markets achieved healthy single digit growth rates. Among the top selling lines in 2014 were core themes like LEGO® City, LEGO® Star Wars™ and LEGO Friends. LEGO Creator and LEGO Technic experienced high growth rates during the year, and a significant contributor to the strong sales growth in 2014 was THE LEGO® MOVIETM product line which launched in conjunction with the release of THE LEGO MOVIE feature film in early 2014.
The product line performed strongly across the full year. “Our ability to innovate and reinvent the LEGO play experience every year is vital for our success. We are dedicated to create new products that are fun and appealing to children all over the world. Through our products we provide children with a tool to express their imagination. At the same time we continuously want to deliver play experiences that are safe and of the highest quality, and we have impeccable safety and quality standards. 2014 was our 5th consecutive year without a product recall which remains our ambition level for 2015,” says Jørgen Vig Knudstorp, adding: “Looking at the products we have developed for 2015 I feel confident that we will bring joy to even more children in the coming year.” In the coming years the global toy market is expected to continue to grow low single digit. “Due to our continued focus on innovation and commitment to global expansion we expect to grow moderately ahead of the market in the future, while remaining committed to our continued aspiration to deliver the greatest play experiences possible to children all over the world,” says John Goodwin, Executive Vice President and Chief Financial Officer.
85 million children reached in 2014 The LEGO Group strategy of globalising operations further has enabled the company to reach more children in markets where the LEGO Group already have a strong presence as well as new parts of the world where LEGO play is relatively new to the consumers. “We estimate that more than 85 million children across the world had a LEGO play experience during 2014. This has only been possible through an ongoing focus on building our capabilities globally during 2014 from manufacturing to sales, as well as developing great products that appeal to children across cultures and geographies,” says John Goodwin. Building the organisation of the future As a consequence of the LEGO Group’s ambition to globalise its activities, an increased focus has been placed on attracting a more diverse, global workforce. During 2014 two main offices have been opened in Shanghai and London to supplement the main offices in Singapore and Enfield, US, and the headquarters in Billund, Denmark.
All of these five locations are to have significant top management presence. In addition to setting up main offices, the LEGO Group significantly increased already extensive investments globally to re-enforce the company’s commitment to expand its market presence, and consumer experiences in the future. As a result of the LEGO Group’s commitment to build an organisation to support the further globalisation of the LEGO play experience, the number of employees in the company grew by 893 to 14,762 employees by the end 2014 compared to 13,869 at the end 2013. “Our dedicated and highly engaged employees around the world can proudly take credit for our strong performance in 2014. In addition, welcoming even more new employees adds to our current diversity, brings new inspiration and new ways of working to our company, so I am pleased that so many employees joined us in 2014, amongst them the two new members of the LEGO Group’s Management Board,” says Jørgen Vig Knudstorp.