motorbikes for sale
Automotive advertising agencies who expect to be here tomorrow must apply tomorrow's technology today or they'll follow their shuttered auto dealer clients to the ranks of the unemployed. The consolidation of the auto industry is an essential reaction to a shrinking economy and the proof of two basic rules of business -- supply must follow demand and survival of the fittest insures so it will. The trick to survival for automotive advertising agencies and their auto dealer clients in a challenging market is to provide more motorbikes for sale for less and the technology being designed to boost sales processes on the Internet provide efficiencies that will determine the winners and the losers.
Integrating proven real life automotive advertising best practices with maturing virtual world selling processes that count on developing technology on the Internet allows forward thinking automotive advertising agencies to blur the line between real life of brick and mortar auto dealerships and the new virtual showrooms being built on the Internet Super Highway. Automotive advertising 101 teaches that you need to go where your visitors are if you intend to reach them and with 93% of car shoppers confirming they start their car buying process on the Internet that area of the marketing and sales process is easy. The hard part that automotive advertising agencies must recognize is that usually the one constant that has survived on the World Wide Web is human nature. Customers empowered by the comfortable access of home elevators the Internet are no longer determined by auto dealerships -- real or virtual -- to find out what vehicle they'll purchase and who they'll buy it from. Online shoppers are buying a new or used vehicle, not an automobile dealership, and automotive advertising agencies have to convert from push/pull advertising techniques to pull/push techniques preferred by an educated consumer.
Obviously there's you should not throw the child out with the bath water! Automotive advertising agencies must use conventional wisdoms built on the stable foundation of human nature supported by the efficiencies provided by new automotive advertising applications built to crash through the glass wall of the Internet to preserve both market share and profits for his or her auto dealer clients. The simplest way to satisfy the customer and the auto dealer -- in that order -- is to offer the customers what they want, when they need it -- which will be immediately -- and to accomplish it in this way that the customers feel they are buying a vehicle vs. being sold one. That is where the usage of new automotive advertising technology and the related improved selling processes come in.
Giving the customers what they want -- which is really a vehicle not an automobile dealership -- implies that automotive advertising agencies must promote individual vehicles on the Internet, not their auto dealer clients. While this might seem counter intuitive to old school car guys who presume that they must sell themselves before they can sell their vehicles, it's commensurate with equally established wisdom that declare that automotive advertising doesn't sell cars it really attracts customers who wish to buy one. Simply put, the most effective advertising message on earth does not have any value if nobody sees it and since customers are searching the web for individual vehicles that is the bait that will have them bite the hook that has the auto dealer on the other end of the line.
It is an accepted fact that cars sell cars and brick and mortar auto dealerships have gravitated to car rows or auto malls to make the most of the attraction of having as much vehicles as you are able to in a single location to draw real life car shoppers to their individual facilities. The leveraged advertising of multiple competing dealerships and the added value and convenience of just one stop searching for comparable makes and models at one central location is a benefit for consumers that has survived on the Internet Super Highway. Established third party inventory based websites have a proven devote today's online automotive advertising plans. Most auto dealerships already count on the leverage of these collected inventories of literally millions of vehicles from tens and thousands of auto dealerships to attract online new and used vehicle shoppers. The search engine optimization, S.E.O., realized by these third party sites coupled using their localized search engine marketing, S.E.M., investments drawn from the collected revenues of the auto dealer clients that be involved in these communal sites give a competitive advantage that no individual dealer or possibly a large dealer group can compete with. New technologies being put on this established business model promise an even better return on investment, R.O.I., for the auto dealers that participate.
ronsmap is just a game changing online car buying/selling site for both consumers and dealers that exemplifies the worth of improving technologies in existing Internet based marketing platforms. It generates car buying fast, comprehensive, transparent and live. Why is it unique is their new technology that gives consumers unparalleled buying and negotiating power over the vehicle buying/selling processes including the ability to allow for For Sale By Owner listings. Their particular value for dealers is so it provides them by having an unprecedented degree of sales intelligence on consumer leads, and it enables automotive advertising agencies to promote and engage consumers via social networks.
With existing search engine filters and third party websites online shoppers have to scroll through lists of a huge selection of vehicles while clicking and drilling down on each site since not totally all vehicles on the market are aggregated on anyone exit on the Internet Super Highway. Auto dealers that pay the most are generally promoted in the very best listings limiting honest competitive comparisons and auto dealers are often non-responsive to general inquiry leads sourced from these lead resellers. Auto Dealers are equally challenged by existing marketing platforms that not provide visibility or insights into consumer's other vehicles of interest discovered throughout their online shopping trips and their communications are often mid sales cycle starting long after the original research by the customer has been completed. The R.O.I. for auto dealers for leads purchased from multiple third party providers are reduced by duplications and smaller dealers not willing or able to cover a premium position can't compete equally with the larger advertisers on these sites.
ronsmap is just a new technology driven Internet solution scheduled to launch at the 2010 NADA Convention in Orlando, Florida. They give the leverage of multiple inventories posted on an original map-like internal search engine driven by consumer preferences on a local level that places all vehicles that suit the consumer's search criteria on the same page without prejudice to premium positions purchased by the dealers. Their proprietary application provides an amount playing field for auto dealers while offering consumers one stop shopping across multiple brands, models and dealerships with the added value of comparisons to For Sale By Owner listings.
ronsmap also accommodates today's consumer preference for pull/push marketing by integrating an original social networking application into their platform. Marketing to consumers in social networks requires resources, tools and skill sets to compliment and supplement auto dealer's existing online selling efforts. ronsmap provides all of these elements in a price effective, scalable manner while delivering consolidated market intelligence not currently offered through other resources.
Their vBack application enables auto dealers to multiply leads by leveraging the recommendations, W.O.M., phenomenon related to viral messages distributed through social networking. This proprietary process embeds a social media engine directly within the vehicles posted on the community site as well as on the auto dealers individual websites. It extends the auto dealers reach, promotes confidence for consumers through their solicited comments from their online friends in response to their request for feedback on the intended purchase and it drives more consumers to the auto dealers websites.
Another unique value added feature supplied by the new technologies implemented by ronsmap is exemplified by their SellersVantage application. It allows auto dealers to speak with online consumers in real-time early in your decision cycle. It gives auto dealers a comparative view of what other vehicles and feature/benefits the customer is looking for, market availability to find out if they have the only vehicle that fits the consumer's stated needs and comparative pricing analytics to learn how they rank on the market before they start negotiations to boost closing ratios and preserve profit.
The Intelli-Leads provided by their applications are very robust leads that go way beyond the typical customer name, email, contact information and questions about the automobile they are interested in. They include market intelligence, comparative intelligence, social demographic and social profile intelligence that define the outlook and which allows the dealer to insure that their first offer in the internet negotiation process is competitive while preserving gross profit.
Technology as put on enhanced marketing platforms like ronsmap addresses the new opportunities for auto dealers to boost their R.O.I. from third party lead providers and inventory based websites nonetheless it doesn't reflect the equally valued benefits being agreed to boost their R.O.I. from their individual S.E.O. efforts and improved conversion rates from their particular websites. Once again, conventional wisdoms must certanly be applied by automotive advertising agencies to supply more for less for his or her auto dealer clients by recognizing the requirement to establish brand identity and top of the mind awareness for longterm dealer recognition on the market tempered with the requirement to increase sales and profits today and so the auto dealer -- and their automotive advertising agency -- can survive until tomorrow.
Since consumers are searching for vehicles on the Internet vs. auto dealers it's only logical that the auto dealers should post their vehicles online individually. The trick is to get a single vehicle to stand right out of the traffic on the Internet Super Highway. Once again, technology has provided the solution.
Video has surfaced because the media of preference for today's consumers who grew up watching T.V. and who've applied their preference for Video to their attraction to Internet channels like You Tube and all things video. The search engines role on the newly emerging motorbikes for sale World Wide Web would be to facilitate the consumer's online search by providing them with what they want and since consumers have selected video as their media of preference search engines like Google are determined to offer it to them.