What is my job as a targeting specialist?

Analytics and formation of the target audience (TA);

Development of a strategy for attracting the target audience (TA);

Create a project plan for the launch;

Technical specifications for photo shoots and handovers to contractors;

Setting up analytics and training;

Developing a clear understanding of KPIs and key stages of the sales tunnel;

Setting up, launching and maintaining accounts;

Building loyalty and a positive image in social media through a retargeting strategy.

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