Sailvienna Spring Mattress -Queen Set Mensa Spring Mattress-Double Queen Serta Greta Spring Mattress-Twin Sleep Premiere Memory Foam Mattress-Queen Mattress All Memory Foam Mattress & Toppers Stearns & Foster® Amherst Waterproof Mattress Pad H20 Waterproof Mattress Pad in White Sleep Zone 5-Zone Foam Mattress Topper in Blue OBUS forme® 250 Thread Count Mattress Pad I Can't Believe It's Not Down Mattress Topper in White OBUS forme® Waterproof Mattress Pad Therapedic® 500-Thread-Count Cotton Mattress Pad in White Wamsutta® Quilted Top Featherbed Mattress Topper in White Wamsutta® Cool & Fresh Fiberbed Therapedic® 2-Inch Memory Foam Mattress Topper Wamsutta® Dobby Stripe Mattress Pad in White Tempur-Pedic® Tempur-Topper Supreme 3-Inch Mattress Topper in White Cotton Dream All Natural Cotton Filled Mattress Pad Protex Premium Mattress Protector Robin Wilson Home Luxury 100% Cotton Mattress Pad
Therapedic® 3-Inch Memory Foam Mattress Topper Wamsutta® 1.5-Inch Gusset Fiberbed in White Therapedic® Memory Gel™ 2-Inch Mattress Enhancer in White Therapedic® 300-Thread-Count UltraSoft™ Cotton Mattress Pad in White OBUS forme® 400 Thread Count Mattress Pad OBUS forme® 300 Thread Count Mattress Pad Bedding Essentials™ Cotton Mattress Pad in White Therapedic® Elite 3-Inch Lumagel Memory Foam Mattress Topper Brookstone® BioSense™ Memory Foam Mattress Topper Therapedic® 1.5-Inch Memory Foam Mattress Topper Therapedic® The Smart Bed 6-Inch Twin XL Memory Foam Mattress Protex Premium Full Encasement Mattress Cover Sunbeam™ Quilted Heated Mattress Pads Bedding Essentials™ Vinyl Zippered Mattress Protector Sunbeam® Therapedic Heated Mattress Pad Protex Heated Mattress Pad Dr. Maas™ 400-Thread-Count Mattress Pad in White BEDGEAR® Ver-Tex® Performance Mattress Pad Stearns & Foster® 600 Thread Count 100% Cotton Mattress Pad
Diamond Matelasse Box Spring Cover Therapedic® Pure Sense Waterproof Mattress Pad Therapedic® 300-Thread-Count Cotton Mattress Pad CleanRest® Complete Mattress Cover in White Therapedic® 400-Thread-Count Cotton Mattress Pad BEDGEAR® Dri-Tec® Waterproof Performance Mattress Pad Forty Winks™ Omni Plush™ Organic Cotton Mattress Pad Forty Winks™ Pebble-Puff™ Full Organic Cotton Mattress Pad Brookstone® Outlast Temperature Regulating Mattress Pad in White ObusForme® Soft Support Back Pillow Sofa Bed 100% Cotton Mattress Pad You can't watch TV without seeing a mattress commercial or pick up a newspaper without seeing numerous mattress ads.They are all, in one way or another implying that they have the lowest price and offering the best overall value. Whether it's a "1/2 Price Sale", a "50% Off Sale", a "Free Box-Spring Sale", "One Day Only Sale", "Best Sale Of the Year Sale", "Free Delivery Sale ", " or the most outrageous one in our opinion, "find it for less and we'll give it to you free."
It's our favorite because it sums up the whole mattress buying experience. Of course they will give it to you for free because no two companies have a mattress with the same label or covering. As Consumer Reports said, " it's impossible to comparison shop mattresses." Why is that the case? It's really quite simple. A mattress is a big ticket item and the only way a mattress store or department store can support their huge overhead is by getting the consumer to spend more than they expected while never lowering their mark-up. It sounds like an impossible business model but it's not. Because all stores have the same fundamental high overhead structure: expensive rents, high advertising expenditures, high commissioned sales staffs, maintenance, insurance, etc., they're all in the same game. Their objectives and strategies are very similar. Actually their strategies on "Comfort Guarantees" are also very similar. It sounds like a great feature until you actually want to return a bed, that you get hit with restocking fees, penalty fees, and pickup charges......
And they call that a "consumer friendly policy." Make sure to Google "best return policies in the mattress industry" and compare them to Saatva's. The Saatva business model is very different and very simple to understand. We want to be a pleasant alternative in the same way that Amazon and Zappos was early on. We can sell for a lot less because our lower e-commerce cost structure gives us an unusual competitive advantage. This is the word picture: When Amazon started to sell books exclusively online, Barnes & Noble with their magnificent large stores in the best locations ( .i.e. high rent ) couldn't compete if a consumer felt comfortable buying online. The outcome speaks for itself. Borders has gone out of business and Barnes & Noble has closed many stores....or more to the point they aren't opening as many new ones...............and Amazon just keeps growing and growing and growing. At the end of the day, the consumer gets a far greater value if they purchase from a pure online retailer.
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