Great Service & Small Town Feel Return your mattress within 100 nights for a full exchange towards the mattress that's right for you!SAN ANTONIO, Texas (CBSNewYork) — A mattress store in San Antonio, Texas, is apologizing after releasing video promoting a “Twin Tower” sale ahead of the 15th anniversary of the Sept. 11 terror attacks. San Antonio Express-News reported Miracle Mattress removed the video from its Facebook page following backlash. The video showed store manager Cherise Bonanno and two employees standing in front of two piles of mattresses, symbolizing the World Trade Centers. “What better way to remember 9/11 than with a Twin Tower sale?” Bonanno said in the video. At the end of the video, the two employees fell into the stacked mattresses. “Oh my God,” Bonanno screamed. Bonanno apologized for the “stupid” ad. “It was a stupid idea that we sent out and we apologized for our stupidity and we really hope you forgive us for what we have done,” she told WOAI-TV.
According to WOAI, the store was closed on Thursday due to death threats. “We are hate, we are love. We are somebody that stands out. We are Miracle Mattress – we make miracles happen,” Bonanno told WOAI. “And for our lives to be in danger, that’s not what we ever wanted.” The company also apologized in a letter posted to its Facebook page. “I say this unequivocally with sincere regret: the video is tasteless and an affront to the men and women who lost their lives on 9/11. Furthermore, it disrespects the families who lost their loved ones and continue to struggle with the pain of this tragedy every day of their lives,” store owner Mike Bonanno said in a statement. The store is going to donate 30 percent of its sales this weekend to the 9/11 Foundation.A Texas mattress store made a mockery of the Sept. 11 terror attack on the World Trade Center with a nauseating advertisement on social media. Miracle Mattress of San Antonio promoted their upcoming “Twin Tower Sale” with a tasteless video featuring two stacks of mattresses that tumble over.
The tower-like piles, one featuring an American flag flying near the top, are toppled by a pair of smiling employees. Miracle Mattress of San Antonio promoted their upcoming “Twin Tower Sale” with a tasteless video featuring two stacks of mattresses that tumble over. The appalling 21-second spot ends with store manager Cherise Bonanno shrieking and turning to the camera to deadpan, “We’ll never forget.” The ad for the sale, which offers any size mattress for the price of a twin, was removed from the store’s Facebook page Thursday, as hundreds of horrified viewers condemned the tone-deaf video. The store should have forgotten to make this ad in the first place. “I’ve never done business with you before and I will make sure I never do business with you in the future,” wrote Adrianne Zawadski. “How you could even think for one second that anyone would find this funny or non-offensive is beyond me!” The company offered a half-hearted apology after the backlash, the Dallas Morning News first reported.
The store apologized Thursday. “To all of those who have seen our 9/11 sale. We are very sorry we have offended you. Our intentions were not to hurt anyone at all,” the post read. “Our staff is full of military and some relatives have passed away due to 9/11.” “Too bad you can't apologize to the men and woman that died on 9/11, many that I worked with,” wrote Scott Alan. “I’ll be forwarding this to every police and fire agency in your area so they can see what your all about.” “You’re sorry you offended me? That’s not an apology I accept,” wrote Heather English. “Apologizing for creating it in the first place would be a start. Admitting you were WRONG for creating it is another step. There will never be an appropriate time to mock 9/11, and to do it to promote mattress sales?! Are you kidding me?” Sunday will be the 15th anniversary of the worst terror attack on American soil. Send a Letter to the EditorNEWSLETTERS Receive the latest local updates in your inboxA San Antonio mattress store is apologizing after a video promoting a "Twin Towers sale" drew widespread criticism on social media.
In a statement titled "An Apology to All the Victims and Families of 9/11," Miracle Mattress owner Mike Bonanno wrote Thursday, "I say this unequivocally, with sincere regret: the video is tasteless and an affront to the men and women who lost their lives on 9/11. Furthermore, it disrespects the families who lost their loved ones and continue to struggle with the pain of this tragedy every day of their lives."Jewish Centers' Bomb Threat Dilemma: To Evacuate or Not? The video shows store manager Cherise Bonanno standing in front of two piles of stacked twin beds. She says, "What better way to remember 9/11 than with a Twin Towers sale?" Then, two men fall into the beds, causing them to tumble, while Bonanno mock yells in terror before uttering, "We'll never forget."San Antonio Mattress Store Promotes 'Twin Towers Sale'Mike Bonanno said the video, which has since been removed from the company's Facebook page, was posted without his knowledge or approval and that, "Over the next several days, we will determine an appropriate response to express our regret and support for the 9/11 victims and their families."
Read the complete apology letter below:"An Apology to All the Victims and Families of 9/11 from Miracle Mattress:I am Mike Bonanno, Owner of Miracle Mattress. Today, I was made aware of a social media video produced by our San Antonio team highlighting a promotional sale using the upcoming 9/11 Anniversary as the incentive. The video was posted on Facebook without my knowledge or approval from our corporate office in Houston.I say this unequivocally, with sincere regret: the video is tasteless and an affront to the men and women who lost their lives on 9/11. Furthermore, it disrespects the families who lost their loved ones and continue to struggle with the pain of this tragedy every day of their lives.All I can say is I am deeply sorry and on behalf of the entire Miracle Mattress family, I accept responsibility for this thoughtless and crude advertisement and will immediately hold my employees accountable for this serious lapse of decency.I am disgusted such a video would have been conceived as a promotional tool and even more incensed it was created and posted on any social media site that represents Miracle Mattress.Effective immediately, Miracle Mattress will review our entire marketing strategy to ensure a stringent approval process will be in place to stop this from every happening again.
We will also engage a personnel review to hold these employees accountable for their actions.Miracle Mattress strives to be a community partner and I could list our community outreach events and countless donations to the communities we serve. However, this one act negates years of work and a laundry list of what we have done will not suffice.We apologize and we promise to do better. Over the next several days, we will determine an appropriate response to express our regret and support for the 9/11 victims and their families. But for now, only a sincere apology and acceptance of our fault is warranted.Respectfully,Mike BonannoOwner, Miracle Mattress"Cherise Bonanno said the 20-second ad was a bad idea and they didn't realize it would cause controversy.New Wave of Bomb Threats Targets Jewish Centers, ADL Offices"We are not hate, we are love. We're Miracle Mattress, we make miracles happen. For our lives to be in danger, that's no what we ever wanted," Cherise Bonanno said. It was a stupid idea that we sent out.