Retail News Health News Telecom News Energy News IT News Real Estate News Brand EquityTechnology News CFO News IT Security News BMW Motorrad, Lego unveils flying bike concept MUNICH: German luxury two wheeler maker BMW Motorrad partnered with Danish toy manufacturer LEGO Technic to transform one of the best motorcycles in the world into a LEGO model. Back in January 2016, the model was transformed into a LEGO in 603 pieces.Now, the companies have taken this partnership one step further – into the future.Design teams from BMW Motorrad and LEGO Technic joined forces and jointly developed the LEGO Technic Hover Ride complete with innovative functions and the signatory GS flyline allowing all fans to rebuild the BMW Motorrad R 1200 GS Adventure into a unique design concept model that removes all limits to motorcycles and allows imagination to fly without vesting technical plausibility.“What would happen if we designed a bike together? What would happen if we removed all limits for the alternative model?
So we set the BMW Motorrad and LEGO Technic design teams a challenge, a challenge that has resulted in this amazing bike. Collaboration between our two teams was driven by passion and respect for the DNA of each other’s brands," says Andy Woodman – Senior Design Manager for LEGO Technic."It was fantastic to see how engaged and inspired each team was by working together, but I don’t think either of us ever imagined that this project would turn out as it did. I guess it just proves that you can create anything with LEGO Technic. Even the future,” added Woodman.“It was a great idea and a superb creative challenge to develop a fictitious model from the parts of the LEGO Technic BMW R 1200 GS Adventure set. Our concept not only incorporates the BMW Motorrad design DNA with typical elements such as the boxer engine and the characteristic GS silhouette, it also draws on the LEGO Technic stylistic idiom,” says Alexander Buckan, Head of BMW Motorrad Vehicle Design.The life-size model of this design concept Hover Ride was presented during the LEGO World event in Copenhagen and will travel afterwards to different locations in Denmark and the “BMW Welt” in Munich.
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