Customer Service: 00800 5346 5555 3 SWISS COURTW1D 6AP LONDON Good Friday 14th April – 10am – 10pm Saturday 15th April – 9am – 10pm Easter Day 16th April – CLOSED Easter Monday (Bank Holiday) 17th April – 10am – 10pm Join in the LEGO® Store Monthly Mini Model Build! Build a LEGO model of Platypus on 2nd March! INTRODUCING THE LEGO MOSAIC MAKER! Please book your time slot prior to visiting Come to the LEGO® Store to collect your 2017 LEGO® Wall Calendar! More than 10 amazing offers inside! Welcome to Leicester Square! On 17 November 2016, we opened our largest LEGO store in Leicester Square London. Here are some features we think you will love! Mouse over newsletter to see details! REQUEST AFREE LEGO CATALOG STAY TUNED WITHLEGO NEWSFlagship Lego shop to open in Leicester Square Thursday 19 May 2016 09:21 BST Toy giant Lego is to open a huge store in the heart of London’s Leicester Square, it was revealed today.
The toy manufacturer has announced plans to open a flagship chain spread over two floors, in a bid to create a “must-visit” tourist destination for Lego enthusiasts. The 5,420 sq ft store at Swiss Court will sell a new scale model of Big Ben and the Houses of Parliament, giving fans the chance to recreate one of London's most iconic landmarks. The completed Lego build stands at 60cm high and features statues, shields, windows and a clock tower housing Big Ben’s bell, which can be accessed through a removable roof. Ward Van Duffel, vice president direct to consumer EMEA at the Lego Group said: “Our stores provide a one-of-a-kind shopping experience and our new venue is in a fantastic location for visitors to the Capital. “It will feature innovative interactive technology not yet experienced in a Lego store and be a fun and engaging encounter for all the family “The introduction of retail outlets in key locations worldwide forms part of our growth strategy to inspire the Lego builders of tomorrow.
“We are confident that the Lego Store, Leicester Square will realise this and provide residents of and visitors to central London with a must-see destination in a unique environment.” It follows the recent opening of Lego shop in the Les Halles district of Paris, France, and the toy company’s largest Lego store in Shanghai, China. The London store, which will create around 45 permanent jobs, is set to open in late 2016. Ariel Way, Shepherd's BushW12 7GF London Visit our Westfield store on Tuesday August 23 and Wednesday August 24 between 10 am - 3 pm and take part in a underwater themed LEGO building event! Visit the LEGO Store!The biggest Lego store in the world has opened in London, with a massive Big Ben replica taking pride of place. The structure, which includes a working clock face, took 2,280 hours to build and, standing at six metres in height, is made up of 200,000 bricks. The store is also packed with plenty of iconic British sights and people, such as a red phone box and William Shakespeare.
The opening of the new store, in Leicester Square on Wednesday (November 16) , included the unveiling of a new Lego mascot named Lester, an English tea-drinking Minifigure, plus the first Lego London skyline replica set ahead of its worldwide release in January. Lego, which has been voted the greatest toy of all time, sold more than 72 billion Lego “elements” or pieces last year. Loren Shuster, executive vice president and chief commercial officer, said: “We want to inspire and develop children across the globe through creative Lego play experiences. "Our Lego retail stores allows children, parents and fans to explore the many different Lego products while getting a truly unique and immersive experience of the Lego brand.” Keep up to date with the latest news in west London via the free getwestlondon app You can even set it to receive push notifications for all the breaking news in your area. Available to download from the App Store or Google Play for Android now!Take a Look Inside the World's Biggest Lego StoreLego’s latest flagship store opened Thursday in London’s Leicester Square.
The two-story megastore—complete with a life-sized London Underground train car made up of 637,903 bricks—is the largest of its kind in the world.The new Lego store covers 9,800 square feet and contains a 20-foot replica of Big Ben that took 2,280 hours to build (and has a working clock face, naturally). Unique to the new store is a "Mosaic Portraits" system, where participants are presented with instructions and the bricks to create their portrait after having their photo taken in a special booth.Have a look inside the new building, the world's 131st Lego store: The official LEGO® store offers the biggest selection of LEGO products available in one place, including LEGO Exclusives that can’t be found anywhere else!At last, a reason to go to Leicester Square: LEGO. A whole building dedicated to it. It’s the biggest LEGO store in the world, but so much more than ‘just a shop’. Here are eight fun things to do when you're there: 1. Hold one of the big boxes (try a 'Star Wars' one) up to a digital display, then watch in awe as a 3D CGI of the model comes to life on screen, complete with mini-figures running amok.
Kids, we hear, usually go ‘woaaah'. 2. Take your piccie in the 'Make a Mosaic' booth, then wait for it to spit out an oversized baseplate of your face, plus a box of all the bricks that go with it. 3. Take a selfie in front of one of the London attractions (all made out of LEGO, obvs). I loved the skyline map, the Tube map (YES!), the Royal Mail postbox and life-sized red phone box (surely asking for a game of ‘how many people can you get in this LEGO phonebox'). 4. Visit when there’s a masterclass with a 'Master Builder' on. The chap I met identified an old hand-me-down set I used to play with as one from 1978 and even described the outfits on the mini-figures. 5. Head to the ‘Pick & Build’ wall (which they really should have called ‘Brick ‘n’ Mix’) and fill a pot with any combination of blocks you want – £6.99 for a small one, £11.99 for a large. Keep the pot and you’ll save some pennies next time. 6. Pick up a LEGO passport (it’s free AND comes with stickers).
Then head to one of the 'staffed' models, like the replica of a central line tube carriage, which you can get pose for pics in. Get your passport 'stamped', hand your phone over and a strike your best commuter pose: arms up, face of disgust. 7. Make your own custom mini-figure. You put it together using body, legs, head, hat/hair and accessories (£4.99 gets you three). I went for a lederhosen-and-Napoleonic-jacket-sporting gal. 8. Play at one of the Master Builder Playtables, where you can assemble themed stuff for free. There’s even a DUPLO Playtable: hello, toddlers! If you’re just after pressies and don’t know where to start, my top tip is this: the best-value starter kits are the ‘creator’ boxes (which give you three models from one set of bricks). And the ones that will keep that superfan in your life busy for all of Christmas Day are the Technic kits: the £99.99 race car will take an expert builder a good 16 hours to make. That’s a lot of time in the garden shed!