The World's Most Expensive Toys For any enquiries, please use the contact details below or view our FAQs Online EnquiriesMonday to Saturday: 9:00am - 9:00pmSunday: 11:00am - 6:00pm UK Landline: 0333 300 1000International/Mobile: +44 (0)20 3626 7020 In-store EnquiriesMon - Sat: 9:45am - 9:00pm Sun: 11:30am - 6:00pmT: +44 (0)20 7730 1234 Monday to Saturday: 10:00am - 9:00pmSunday: 11:30am* - 6:00pm *Browsing only between 11:30am and 12 noon , sign up below Submit your enquiry using the boxes below and add items to your favourites by clicking on the heart icon. My recently added itemsHomeMailNewsSportFinanceCelebrityStyleWeatherAnswersFlickrMobileYahooSearchMailSky News17 November 2016The world's biggest Lego store has opened in London, featuring a six-metre (20ft) replica of Big Ben and a life-sized Tube carriage.Made (Paris: FR0010328302 - news) from 200,000 bricks, the famous tower has working clock faces which will be illuminated at night.
But the largest model in the store is the London Underground carriage made from more than 600,000 bricks.The two-storey shop in Leicester Square also offers a "mosaic maker" experience with a machine capturing a customer's image before producing printed instructions and bricks required to make a portrait.Lego is the world's second-largest toy maker and last year sold more than 72 billion Lego "elements", or pieces.The London store is its 131st retail store.Lego finance director John Goodwin said: "We are excited to have finally opened the doors to the world's largest Lego store here in London."London mayor Sadiq Khan told Sky News that the opening, coupled with Google's announcement this week of a new office in King's Cross, showed confidence in the capital."The three most important words I've been saying since Brexit are 'London is open'," the mayor said.Lego was in the spotlight last week when it announced it was ending free giveaways in the Daily Mail following a campaign calling for a boycott on newspapers promoting "division".
It declined to say whether its decision was in response to the campaign.Lego previously ended its relationship with Shell (LSE: RDSB.L - news) in 2014 after a Greenpeace video highlighted the oil giant's plans to drill in the Arctic.What to read nextpartnersCookiesBuilding brick fans of all ages will be delighted at the news that the world’s largest LEGO store has just opened in London, England. The landmark new store is situated in Leicester Square, a pedestrianised square that was laid out in 1670 in the West End of London. Covering a vast 914 square metres over two floors, it is the biggest LEGO retail store in the world. It is the Danish company’s 37th store in Europe, and has been two years in development. One of the store’s principal attractions is a brick replica of the Big Ben clock in Westminster. It took six model builders nearly 3000 hours to create it from 344,030 bricks. The clock, also known as the Elizabeth Tower, stands at 6.53m high. It features a working face that will be illuminated at night, much like the real thing.
There is also a replica model of a London Underground “Tube” carriage, made from 637,903 colourful LEGO bricks. It took 4000 hours to make, and it has famous British author William Shakespeare as a model passenger. Other LEGO features include the world’s first mosaic maker, a new mascot named Lester – an English tea-drinking mini figure – and the first London skyline replica set. This was my fave. — Joe Freeman 💡 (@JosephFreeman) November 19, 2016 The new store should prove a great attraction for visitors to London, as according to LEGO, it sold more than 72 billion individual pieces last year. The biggest Lego store in the world has opened in London, with a massive Big Ben replica taking pride of place. The structure, which includes a working clock face, took 2,280 hours to build and, standing at six metres in height, is made up of 200,000 bricks. The store is also packed with plenty of iconic British sights and people, such as a red phone box and William Shakespeare.
The opening of the new store, in Leicester Square on Wednesday (November 16) , included the unveiling of a new Lego mascot named Lester, an English tea-drinking Minifigure, plus the first Lego London skyline replica set ahead of its worldwide release in January. Lego, which has been voted the greatest toy of all time, sold more than 72 billion Lego “elements” or pieces last year. Loren Shuster, executive vice president and chief commercial officer, said: “We want to inspire and develop children across the globe through creative Lego play experiences. "Our Lego retail stores allows children, parents and fans to explore the many different Lego products while getting a truly unique and immersive experience of the Lego brand.” Keep up to date with the latest news in west London via the free getwestlondon app You can even set it to receive push notifications for all the breaking news in your area. Available to download from the App Store or Google Play for Android now!The world’s largest LEGO Store opened in London’s Leicester Square earlier today, and yesterday some members of the AFOL (Adult Fans of LEGO) Community, LUG’s (LEGO User Groups) and Press were given early embargoed access to the new store.
The doors opened at 2pm and after we presented our ticket, and handed in our NDA (non-disclosure agreement) we were allowed through the doors. As we entered we were welcomed by a round of applause by the staff and those that had entered minutes earlier. We were then introduced to the store by Glenn Abell (Vice President and General Manager, Direct-to-Consumer – Europe, Middle East and Asia), followed by Kim Ellekjær Thomsen (Community Manager). Kim thanked the retail team for ensuring some of LEGO’s biggest fans got to experience the store before it opened to the public. The store is spread over two floors and covers 914sqm. As well as stairs, there’s a LEGO themed lift with a ‘Mind the Gap’ sign. The store is themed around London with landmarks around the store including Big Ben/Elizabeth Tower, a London Transport train carriage (with Guard and William Shakespeare), London Tube Map, 3D Mosaic, Telephone Box, and the stores mascot Lester. Brickley also makes an appearance wearing the same bowler hat, and ‘carrying’ the same umbrella as Lester.
Finally, the brick built remote controlled R2-D2 that debuted at Star Wars Celebration now ‘resides’ at the Leicester Square store, and will make regular appearances. Each of us were given two scratch cards enabling us to win prizes which included one of the 275 limited edition Lester minifigures. Unfortunately, I didn’t win Lester but I did win a LEGO Parrot and last year’s Gingerbread House. On sale exclusively in this store is the new 21034 London Skyline Architecture set, priced at £44.99. The designer of the set, Skirt Zgalin Kobe, was on hand to talk to and sign the set (review coming soon). Jamie Berard who designed the popular modular sets was also on hand to talk to us, and sign sets too. We interviewed Glenn Abell for next week’s Star Wars Collectors Cast, which we’re busy editing now. All the usual LEGO store features were present including Pick-a-Brick wall, play areas, Build-a-Minifigure station, and touch screen catalogues. New to this store is Mosaic Maker which offers the ability to create your very own unique personalised LEGO mosaic portrait.