LEGO Store Leicester Square is now OPEN: Take a look around the flagship new London store LEGO has opened a flagship new store – the largest in the world – in Leicester Square, London. Here is your chance to take a look around the awesome new shop. LEGOLEGO has opened the doors of its brand-new flagship store in one of central London’s most popular tourist hot-spots, Leicester Square.The Leicester Square store is the 131st LEGO store to open globally.The largest LEGO store in the world boasts exciting new experiences, like Mosaic Maker which offers fans of all ages the chance to purchase their own personalised mosaic portrait in LEGO. The machine captures your image and in under ten minutes prints the instructions and bricks required to complete a portrait in the iconic bricks.LEGO's Leicester Square store is the first in the world to offer this unique experience.Express.co.uk was lucky enough to be one of the first to give this LEGO photo booth a try and it's pretty cool.
Lego Store Leicester Square - First look inside the new London shop LEGO has opened a flagship new store in London's Leicester Square, and here is a look around the awesome new shop. Lego Leicester Square is the biggest Lego Store in the world The clever machine captures your image and in under ten minutes printed instructions and the bricks required to complete the LEGO portrait are supplied to the customer.The London store is the first in the world to make this unique experience available although, before you get too excited, the LEGO set of your face will cost you £100.John Goodwin, Executive Vice President and Chief Financial Officer of the LEGO Group said: "We are excited to have finally opened the doors to the world’s largest LEGO store here in London."We want to inspire and develop children through creative play experiences – and this store is all about that. "Here, parents and children can explore the many different LEGO products while at the same time getting a truly immersive experience of the LEGO brand."
EXPRESS NEWSPAPERSAlso included in the store are a number of Master Builder Playtables, where children are free to build whatever they can imagine – inspired by iconic London landmarks and a range of LEGO themes.There will also be a timetable when Certified LEGO Master Builders will visit the store sharing tips and tricks to help visitors build LEGO models and help inspire children to think outside the box when building their creations.Other highlights in the new London LEGO Store include – Build a Minifigure Tower with Talking LEGO Minifigures – includes four different talking LEGO Minifigures including Lester, Royal Guard, Bobby the Policeman and Sherlock HolmesLEGO Minifigure Scanner – an interactive experience available from outside the store where people can find out which LEGO Minifigure they areDigital window display - state of the art screens that will show LEGO movies and clipsLester’s room housing a model of store mascot Lester for photo opportunities both inside and outside the storeBrickadilly corner – an interactive information centre informing shoppers including instore event schedules and highlighting retail experiences within the store Digital endless isle – a digital experience allowing shoppers to browse a digital catalogue of all LEGO sets available in store.
It also calls for assistance by sending a message to the smart watches of store staff
Chill out on a hot day at the Heartlake Summer Pool with a super-fun slide, swim-up bar, hot tub, day bed, shower, lifeguard stand, restroom and two mini-doll figures.
One of our eleven play zones is being remodeled- visit our News section for more details. Don't forget to check out The LEGO® Batman™ Movie Days now through March 2nd. Click here for more details... Our store is stuffed with awesomeness! We’ve got all the latest LEGO® products, including Marvel Super Heroes and Ninjago. Plus exclusive limited edition items and gift cards too! Take home a souvenir from your LEGO adventure or pop by any time – you don’t need a LEGOLAND Discovery Center ticket to visit. There's a 10% discount for LEGOLAND Discovery Center Annual Pass members on select items. We do not accept LEGO Gift Cards as form of payment in our shop. Book your LEGOLAND Discovery Center tickets online now for our best price guarantee and priority entry to the attraction.
LEGO® Star Wars™ MINILAND Model Display LEGO® City: Forest Ranger Pursuit Coming Soon: LEGO® Ninjago City Adventure LEGO® Racers: Build & TestIf you build it, they will come ... and come they did as the first Lego Store in Australia opened at Dreamworld on Saturday.Some fans of the famous plastic bricks camped overnight to be among the first into the store attached to the theme park.Initially slated to open in November last year, the opening date had been pushed back to January 28.Dreamworld chief executive Craig Davidson said the delay was a great way to make a fresh beginning in the new year."We stopped all construction for the whole time we were closed. It worked out well, it was a great way to start the year," Mr Davidson said.Dreamworld shut its gate for more than a month after a malfunction on the Thunder River Rapids ride led to the deaths of four people in October 2016. The store will employ 20 staff to help budding builders of the iconic Danish toys.
It will also feature 10 life-size Stormtroopers and the Incredible Hulk, all made with Lego."It's going well, there has been a massive response, we had people camping out in the car park."Mr Davidson said the Lego Store was the start of a new precinct that would include a Kodak photography store, a Jelly Belly jelly beans store and more food and beverage shops to be ready by April.Lego head of marketing in Australia Troy Taylor said the seven-month build covered 350 square metres and took more than 50 construction workers to build.The store would offer fans and those new to the bricks a chance to find the newest and some of the more rare Lego sets.Among other features is the chance to make your own Lego Man or Woman and for those with more particular tastes, a wall with thousands of individual bricks to pick from.NewsSee inside world's LARGEST Lego store which has opened in London with massive six METRE Big BenThe popular toy brand has unveiled some truly British features at the Leicester Square store, including a tea-drinking mascotThe opening of the world's biggest Lego store has been marked with the unveiling of a Big Ben built from the colourful blocks - measuring six-metre high and made of 200,000 bricks.
The structure, which took 2,280 hours to build, is the centrepiece of the Danish brand's new London store which has opened in Leicester Square, and it even features a working clock face which will be illuminated at night. The opening also includes the unveiling of a new Lego mascot named Lester, an English tea-drinking Minifigure, and the first Lego London skyline replica set ahead of its worldwide release in January. The phenomenally successful Danish company reports having sold more than 72 billion Lego "elements" or pieces last year. Loren Shuster, executive vice president and chief commercial officer at Lego said: "We want to inspire and develop children across the globe through creative Lego play experiences. "Our Lego Brand retail stores allows children, parents and fans to explore the many different Lego products while getting a truly unique and immersive experience of the Lego brand." Lego made headlines last week when it announced it had no further plans for free giveaways in the Daily Mail following a campaign calling on advertisers to boycott newspapers promoting "demonisation and division" during the Brexit debate.