Lego opens the doors of its new flagship UK store today and we've been inside a day early. Now it's time for you to check it out using the photo galleries below. Among the unique features are numerous London-centric bespoke models as well as a ‘Mosaic Maker’ machine which means you can buy your very own, one of a kind, personalised Lego mosaic portrait. The project to open the store started in late 2014 and the store itself took almost five months to build. There are over five tonnes of Lego big build models displayed within the store, utilising a total of over 1.7 million bricks.Oh, and don't forget to check out our guide to the best Lego sets as well. First Floor - this is where you'll find most of the sets to buy. You can sit inside the tube train and have your picture taken (we did it!)Ground floor - there's plenty of space for tourists to come in and buy the most popular sets. Lester - he's the mascot of the store. Just don't mention Brexit. Master Builder area - Lego says its master builders will often visit the store to give demonstrations.
Pick and build - naturally you can pic and mix bricks as well as minifigure parts.'Endless aisle' - browse through sets on this big screen and summon assistance if you need it. A robot version of R2-D2 roams the store upstairs. The tube is the largest Lego build in the store, made up of 637,903 bricks and took 3,399 hours to build. No idea if you can really post anything in this box, but it looks cool. This mosaic surrounds the stairwell and features 265,557 bricks. Lester took over 90 hours to build and features 24,500 bricks. The tube carriage features William Shakespeare, Robin Hood......as well as The Queen (she's on the other side, we couldn't see her as the window was covered) and this handsome chapThere's even a Lego tube map on the wall and Leicester Square station arch in the entrance.Here's the covered-up entrance There are penty of UK-centric touchesThe Moasic Maker machine is located on the first floor of the store. It costs £99 to have one done. It's like a photo booth and takes an image of your face and, eventually, spits out a box like this.
This is the final result!The box contains a base plate (the same large one we've had for decades) as well as boxes of 1x1 squares in black, white, yellow and two shades of grey. Very large sets feature heavily in the stock, among them the Mercedes-Benz Technics truck which is one of our favourites. There's also this bespoke Architecture set, exclusive to the London Store. UK-centric sets feature heavily on the ground floor. Finally we've seen the Firehouse in the wild! There's plenty of Lego Ideas stock - though we couldn't see the DeLorean. The Lego City area is a young builder's dream. All the themes are here, as you'd expect.Is that The Simpsons house we spy? Why yes it is...We picked up the Death Star set. You'll won't be left wanting for DuploDon't forget to check out our guide to the best Lego sets as well.Lester entertaining the crowds ahead of the opening of #legostorelondon at midday today! @/uHL65lPi7p— Norton PR (@Norton_PR) November 17, 2016This is probably the most exciting news all day, no wait, it’s 2016-all year.
The LEGO flagship has finally landed.Two years in the making and the Evening Standard reports that the world’s biggest LEGO store, has opened its doors for the first time today, in London’s Leicester Square.Have you seen our #London taxi doing the rounds? We're counting down to the opening of our new flagship store! #/GN1vZGWq8x— LEGO (@LEGO_Group) November 12, 2016There are many treasures to be found inside, including a model of a dragon, the Elizabeth Tower, Big Ben, an Underground map, a phone box and a red Royal Mail postbox.These masterpieces have a combined weight of five tonnes and are made up from a massive 1.7 million bricks.The LEGO Big Ben model is massive. Ch/EzxiLBbW2r— LEGO (@LEGO_Group) November 17, 2016Big Ben alone is a staggering 6.5m tall, weighing in at a crazy 1035kg- that’s the equivalent of a baby elephant.Creators invested 3000 hours to the build with over a quarter of a million bricks used to produce this incredible working replica- the clock works and even chimes just like the real deal. Do
n't forget to take a selfie with Lester when you visit the newly opened #LEGOStoreLondonA photo posted by LEGO (@lego) on Nov 17, 2016 at 6:46am PSTThere’s plenty to channel your inner big kid, including the world’s first Lego Mosaic Maker- enabling you to create a personalised LEGO portrait.The work of art, literally allows you to turn yourself into a piece of LEGO. Wais crazy machine apparently scans your face, taking a photo and turns it into a pixellated LEGO-brick image. Amazing.As of today, London has the world's largest Lego shop. Ta/RBJcrDL1uo— Londonist (@Londonist) November 17, 2016While you’re there you can also leave your mark on one of the LEGO landmarks, by adding bricks of your choice to the existing buildings and contributing to the creations.The building itself is enormous and took an insane 10,000 hours of work to complete.Our first full-size #LEGO building: 48 #LeicesterSquare! Ve — Make Architects (@MakeArchitects) November 16, 2016Probably by far the most impressive attraction at the store is the London Underground carriage.Bizarrely, it includes a LEGO model of Shakespeare, chilling on the tube.Ev
en the Mayor of London couldn’t resist having a play.Sa/8DgNVLQVEK— Charlotte Wright (@charlotte_bbc) November 17, 2016Executive Vice President and Chief Financial Officer of the Lego Group, John Goodwin said: “We want to inspire and develop children through creative play experiences — and this store is all about that.Not just for children though… This page either does not exist or is currently unavailable.You can also search for something on our site below.Lego unveils giant Big Ben at new flagship store Lego has opened its largest retail store in the world in London's Leicester Square. The Lego store will cover 914 sqm over two floors and will include hands-on building areas, a Pick & Build brick wall and new Lego experiences. To mark the opening, a Lego brick construction of Big Ben will be unveiled, which will dominate both floors of the store. The structure is made up of more than 200,000 bricks and took an estimated 2,280 hours to build and stands at over 6.5m high, with a working clock face that will be illuminated at night.
The store has been designed to showcase the creative potential of the brick and will feature tech-driven experiences and building demonstrations. The brand has also introduced Lester, a new Lego mascot exclusive to Leicester Square. The tea-drinking mini-figure is modelled around a quintessential English gentleman who is styled as an expert on all things pertaining to the capital city and all Lego-related matters. Lego launched its new Lego Ideas Set at shopping centre Liverpool One at the end of October. Earlier this month, Multiplay, the events division owned by Game Digital, announced that it had secured the license to run Bricklive, the UK's biggest Lego fan event, and will expand it into a series of events in multiple cities in 2017. Comment below to let us know what you think. For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.