LEGO Jurassic World is a toy line produced by Lego based on the movie Jurassic World. Universal Partnerships & Licensing (UP&L) today announced that The LEGO Group will create original LEGO®products in conjunction with the release of Jurassic World, the long-awaited next installment in Steven Spielberg’s groundbreaking film series that will be released on June 12, 2015. The LEGO Group’s participation rounds out an overall branded toy campaign designed to bring the action, adventure and excitement of the film to audiences around the world alongside global master toy licensee Hasbro. The toys will be available in May 2015. The announcement was made by UP&L President Stephanie Sperber and Jill Wilfert, vice president of global licensing and entertainment for The LEGO Group. “Jurassic Park defined dinosaurs for an entire generation 20 years ago, and Jurassic World will do the same in 2015,” said Sperber. “Working with LEGO Group to bring this classic into the present in dynamic and exciting ways is truly thrilling.”
“We are thrilled to be a part of the groundbreaking Jurassic Park series,” said Wilfert. “The film’s imagery and branding are iconic, with a rich array of landscapes, vehicles and dinosaurs that are perfect for inspiring a line of building sets that will encourage hours of creative play.” Style May varyThere are several styles available within this assortment and unfortunately it is not possible to request which one you would prefer, so please allow us to pick one on your behalf.Suitable for ages 3+Contents: One Dino Valley Dino Attack PlaysetBatteries Not Required Have hours of fun with these Dino Valley Dino Attack Playset. Dino Valley Dino Attack Playset - A Includesa) Dino with mechanical function b) Helicopter with shooter function c) 3 disc included d) 1 x figure e) Accessories includedDino Valley Dino Attack Playset - B Includesa) Dino with mechanical function b) Vehicle with shooter function c) 3 disc included d) 1 x figure e) Accessories included1993 was the only year I ever took a break from collecting LEGO sets.
That was the year Jurassic Park was released in cinemas, and like so many audience members the world over, I was transfixed. For the first and only time, I asked for something other than a new set for Christmas and my birthday, gobbling up as many of the Jurassic Park action figures and playsets as I could. These were blockbuster toys to go with a blockbuster movie, making a huge mark on the toy industry. Suffice it to say, fans of a certain age when Jurassic park was released would have loved all of the sets with dinosaurs that LEGO designers have given us over the past few years. So if 1993, when Jurassic Park was released, is too far back, when did LEGO dinosaurs get their start? Most LEGO fans will be well aware that the most recent outing with LEGO dinosaurs was the Jurassic World theme. This movie based range added two new types of dinosaurs to the menagerie – the movie specific hybrid dinosaur Indominous Rex and the dilophosaurus – although the latter was just the existing velociraptor body and bottom jaw with a new head and top jaw.
It had been a long time, over seven years in fact, since the last LEGO dinosaur had been available when an entire theme based on the subject matter came out of nowhere. The theme was Dino, and while its storyline was a bit thin, the sets were fantastic (the bizarre plot was that aliens opened up a portal to the age of dinosaurs, to spite humanity after having been defeated by mankind). What appealed to many fans was that the sets seemed to channel the Jurassic Park playsets from that memorable movie launch – the inspiration was not too subtle. Dino introduced four great new moulded dinosaurs – the t-rex, velociraptor, triceratops and coelophysis. Dino was something of a re-tread of a previous product line, borrowing ideas heavily from that prior theme. In 2005, the LEGO Group produced the short lived Dino Attack – released as Dino 2010 In Europe. Here the story was that mutant dinosaurs had been created by somewhat overly ambitious scienctists. All of the dinosaurs produced were giant moulded affairs which have remained unique to that theme – and are currently the largest LEGO dinosaurs released.
Going further back than Dino Attack, 2001 was the heyday of LEGO dinosaurs. A collection of brick built models, constructed of specialized pieces, were spread across two themes. One was the Jurassic Park III tie in that was part of the Studios theme, the second being the dedicated Dinosaurs line. The very first theme to include prehistoric beasts goes to Johnny Thunder and the third wave of Adventurers. After raiding Egypt and the Amazon, Johnny’s adventures took him to a lost world, an island where dinosaurs had survived. The sets were mediocre at best, and these moulded dinosaurs look rather crude by today’s standards, particularly when compared to those from Dino and Jurassic World. But they fit in with the aesthetic of LEGO animals being produced at the time and are the original giant lizards of the LEGO world. Buy or Subscribe now If you would like to receive every new cover of Dinosaur Attack Magazine by email as it is released in the UK, please insert email below.
We will not send you any other emails and you can stop them at any time. Buy or subscribe now 6 issues per year. £6.41 inc. p&p to United Kingdommagazine is a fun packed, exciting magazine for 5 – 7 year olds, with loads of pictures, stories, dinosaur facts, puzzles, games and activities, and a great dinosaur-related free gift to keep their imagination running wild for hours. Whether they’re gentle giants roaming the plains and eating leaves, or terrifying carnivorous beasts, if they’re a dinosaur, they’re in here! Buy a single copy of DINOSAUR ATTACK or a subscription of your desired length, delivered worldwide. Current issues sent same day up to 3pm! All magazines sent by 1st Class Mail UK & by Airmail worldwide (bar UK over 750g and children's magazines with large free gifts which may go 2nd Class). Is it an alert or an imperative? Is your little boy more likely to be running screaming as dinosaurs ransack the town, or setting dinosaurs on his siblings?
The lack of that all important comma indicates it’s the former, which is a shame, because we think most little boys would love to set dinosaurs on just about anybody, especially when it’s time to get up, go to school, eat their greens, or go to bed. (Parent runs yelping from the room as slathering jaws snap around his shoulders). The important question is then raised – what would be the best dinosaur companion? Well, the obvious initial choice we think most people would go for is T-Rex, but this is perhaps not the best one. Whilst clearly the best in terms of attack (in the imaginary game of dinosaur top trumps we’re now playing), it comes up short in several areas – specifically arm length. That’s the reason why the T-Rex is always so angry – when it comes to scratching troublesome itches, it struggles. Honourable mentions go to the Triceratops for sheer pointy-ness and the Stegosaurus for tininess of brain (we imagine it would be like a lovable but slightly dim dog), but the clear winner is the Velociraptor.