hitler

hitler


The first thing that comes to one’s mind when Adolf Hitler is mentioned is quite obvious - fascism, swastika, terror, war, death. However, from another perspective Hitler is an example of great art direction - he was a good agitator, influencer and propagandist. He simply created a whole new community which people joined by a common belief and understanding (or by being brainwashed), Germans just wanted to be a part of this community.



Most political parties in democratic Germany did not have a political logo (United States Holocaust Memorial Museum, 2018) so using a symbol as the swastika was quite a considered and sophisticated choice - it is recognisable, simple and easy repeatable. Hitler introduced the swastika as a commercial mark because he believed that ‘someday Heaven will unite all Germans in one Reich, not under the Soviet Star or the Jewish star of David, but under the Swastika…’ (Hitler, 1923, quoted in: Heller, 2008, p. 40). For instance, a sign of star was quite common, so the swastika was more likely to attract attention and stay in the memory. It seemed new and unique which allowed the Nazi party to attach a certain implication on the swastika. 


ассоциация - для немцев свастика сразу приобрела смысл нацисткой партии, этот флаг не возможно было спутать  


Originally, the word swastika comes from the Sanskrit svastika, which means ‘good fortune’ or ‘well-being’, and up to this day it is a sacred symbol in Hinduism and Buddhism. (United States Holocaust Memorial Museum, 2018). However, in the long run the swastika became the most recognisable icon of Hitler’s propaganda. They became interchangeable - whenever Hitler was not on a scene, his place was taken by the swastika, ‘which was like the image of the Führer’ (Heller, 2008, p. 12). It appeared on the flag, posters, arm bands and badges. He made Swastika so powerful and potent trademark that regardless of Nazi lost in the WW2, up until now it continues 'to instill fear and loathing’ (Heller, 2008, p. 12). Hitler’s sense of the swastika completely replaced its authentic and benign meaning.