Hotels operating at every service level benefit from Koni Hospitality’s highly customizable bedding solutions. The “Layers of Luxury” approach enables Koni to create unique packages that meet the needs of nearly any budget. By adjusting fabrics, styles, and other variables, Koni delivers a superior guest experience that is always cost- effective. The Westin Heavenly Bed® duvet ensemble is a superlative example of Koni design. Koni Kim developed the industry-changing white bed with former Starwood CEO Barry Sternlicht, and it created a paradigm shift in hotel bedding. Sternlicht wanted guests to feel as if they were “sleeping on a cloud” – and Koni delivered. The Westin Heavenly Bed is still influential more than a decade after its debut. Koni’s Sheet Duvet allows housekeepers to make a bed in half the time while improving guest comfort. This combination of triple-sheeting and a conventional duvet frees guests from the “trapped foot” syndrome that guests experience in a typical triple-sheeted bed.
Hotels want the clean look of a platform bed rather than the traditional bed frame and box spring. Koni’s Platform Bed Skirt solution offers multiple design options that work. Call today for more information. Refuel your body and mind with truly restorative sleep. Our Heavenly® Bed and Sleep Well Menu give you everything you need to replenish overnight. For a better you.™ Our Heavenly Beds will have you waking up feeling better than when you arrived. The key to a perfect night's sleep begins by lying down on our Heavenly bed mattress and box spring. The Westin Heavenly bed is uniquely designed with plush, pillow-top fabrics for premium comfort and support. Slip into The Westin sheets and feel rejuvenated in the morning. Each Heavenly bed consists of two down pillows and two feather pillows, allowing the perfect place to lay your head down as you retreat into a restful slumber. Take Heavenly Home.EAT SMART, SLEEP WELL Rest easy with the Westin Sleep Well Menu, a curated selection of sleep-enhancing superfoods developed in partnership with SuperFoodsRx and available through in-room dining.TRAVEL COMPANIONS WELCOME
Allow us the opportunity to not only pamper you, but your dog as well. As a guest at The Westin, your travel companion is also entitled to a plush, Heavenly dog bed and two dog bowls set up in the room.There’s a saying that “old ways won’t open new doors.” When you stop thinking of your hotel website solely as a way for guests to book rooms and start thinking of it as a revenue generator, you open up a world of possibilities. Of course, securing bookings should be the primary goal of your hotel website and the user experience should be geared toward that. However, adding shopping cart e-commerce functionality that enables visitors to purchase additional products and services from you (or launching a dedicated website for this) is a great way to generate revenue from other sources. We call this ancillary revenue, which means offering something in addition to hotel rooms that generates revenue for the hotel. At Leonardo, we believe that every hotel has a unique story to tell and therefore, a unique product or service to sell.
This article is meant to give you some inspiration and get you thinking of ways you can start generating ancillary revenue for your hotel. Ancillary revenue generation isn’t a new concept for travel suppliers, as many leading hotel chains have had online stores for years now. In many cases, these online stores offer things like pillows and mattresses for purchase so guests can relive the hotel’s comfort every night in their own homes. For example, Westin sells their mattress and box spring sets, marketed as the “Westin Heavenly Bed,” as well as all of the bedding and accessories that go along with creating a heavenly sleep experience. Marriott does something similar with an online store where guests can purchase Marriott guest favorites, including bedding sets, pillows, robes, hair and skincare and more. Now, thanks to the availability of cost-effective and user-friendly technology, every hotel owner and marketer has the means to sell ancillary products and services online.
And individual properties are getting much more creative with it than selling bedding. They’re launching standalone websites for their restaurants (see the Bay Club Hotels’ restaurant website) and spas (see the Aria Hotel Budapest’s spa website) to generate ancillary revenue. If you don’t have a restaurant or spa, that’s ok. Here’s a look at three hotels that have found other creative and effective ways to generate ancillary revenue to inspire you. As the name suggests, the Claremont Inn in Colorado Country is also a winery. They’ve sold wine in the winery’s physical retail store for years, often to hotel guests. Now, everyone can enjoy Claremont’s wine via the Inn’s website without making a trip to the property. To do this, they added a page to the website called “Buy Wine Now” with shopping cart functionality that makes buying wine quick and easy. The Thunderbird Inn, known as “The Tbird” and the “hippest hotel in Savannah™,” brings the 1960’s to life with a retro-style décor and atmosphere that guests love.
Since it is a themed hotel, The Tbird has branded swag – everything from coffee mugs to t-shirts to picture frames – that guests can buy on-site and via their online store. The hotel’s website has a page called “Shop TBird” that features photos of some of their most popular TBird merchandise with a link to the e-commerce site where the items can be purchased. A comfortable, home-like experience is what guests of the Malolo Bed and Breakfast in Washington, DC love most about their stay. It’s an experience they want to share with their friends and families and that’s what inspired the B&B’s owners, David and George, to start selling Malolo B&B Gift Certificates. Now guests can give the gift of the unique Malolo B&B experience by navigating to the “Buy Gift Certificate” tab on the reservations page of the website. Gift certificates purchased on the website are delivered instantly by email to the recipient. Start with your hotel’s story. The things and experiences that are at the core of your hotel’s story are a good place to start when thinking of ways to generate additional revenue.