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As we all know that in this Digital era Search Engine Optimization (SEO) is a vast and highly demanding field. Now the question would be coming to your mind that why SEO is the highly demanding career option in Digital Marketing. So as there are many Businesses who are having an online presence and having a Business Website. So having an Online Business is not a big deal nowadays but to maintain goodwill and drive more customers to your website isn’t an easy task.

Therefore to maintain goodwill and to have a good online presence in the Top Search Engine results so that more and more customers can be attracted towards the website and can lead to more customers and higher conversions various Large scale Industries and Companies hire an SEO expert to perform these activities.

There are various activities that an SEO expert performs while performing the SEO of a website. Here is the list of activities performed by SEO experts:

• Performing Site Audit of a Website
• Analyzing errors and mistakes using SEO Analyzer
• Reviewing the Website’s On-Page score
• Analyzing Top SEO issues
• Creating SEO Optimized Landing pages
• Performing Keyword Research
• Creating Link Building
• Making the Website Mobile and Desktop Friendly
• Analyzing the Stats by using Google Analytics and Optimizing the website according to that
• Optimizing the Website Content
• Providing more Inbound and Outbound Links
• Optimizing the Website Speed
• Providing Link Juice to Lower-Ranked Pages
• Checking the Broken Links and fixing it
• Use the Competitor’s keyword
• Monitoring Google Search Console Stats and Data
• Updating Old Content

So, These are various techniques required to make a website rank higher on the SERPs. Although If you are willing to learn and develop your Skills in Search Engine Optimization (SEO) for free then the best option to go ahead with is Youtube because there are various channels that provide Free Digital Marketing classes. Some of the Popular Youtube Channels that you can look forward to learn SEO are listed below:

• Moz
• NeilPatel
• Hubspot
• WSCUBE Tech
• Semrush

Moreover, If you are willing to learn and develop your skills in Digital Marketing you can also go ahead with a reputed Digital Marketing company. According to my personal experience I would highly recommend to opt for Certified Digital Marketing Masters (CDMM) program by Digital Vidya.

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