Entity Home, Made Simple

When people search your business, they want clear facts. Search engines want the same. If your details differ across the web, trust drops. The fix is one page on your site that holds the truth. That page is your Entity Home.

How it works

Pick one URL on your site as the source of truth. On that page include:

✔️ Your business name and a short description
✔️ Address or service area, phone, email
✔️ Links to your main profiles
✔️ Links to key pages like About, Services, Contact

Keep it clean and easy to scan. Use the same wording you use everywhere else. Add a small block of Organization (and, if needed, Person) JSON-LD so software reads the same facts people see.

Learn the full approach here: Entity Home Blueprint

The benefits

✔️ Fewer mixed signals across Google, Maps, and social
✔️ Faster updates from a single place
✔️ Clearer brand identity for people and search
✔️ A stronger base for all future SEO work
✔️ Better support for knowledge panels and branded queries

See how this fits into your broader plan in the Artmedia Blueprint hub and the Entities pillar.

Where to start

✔️ Choose the page you will use as your source of truth
✔️ Write a short intro: who you are, who you serve, where
✔️ Add contact info and links to your main profiles
✔️ Link back to About, Services, and Contact
✔️ Add Organization and, if needed, Person JSON-LD
✔️ Keep it simple. Keep it accurate. Update this page first when anything changes

Want help setting this up? We offer clear steps and hands-on support: Online Marketing services