eCommerce Content Marketing: How to Create a Blog to Increase Traffic?

High-quality content is key to attracting new customers and establishing a position of authority in your industry. We've put together a list of tips to help you build a corporate blog that is successful and increase traffic to your business via content marketing. Let's get started.

Content marketing is a key component of any company's online presence. Too many online businesses invest too much in paid advertising, which can only give them a temporary boost in traffic but little or no long-term growth if they don’t have good content.

What should we write about?

It's hard to know where to begin. There are many ways to find content topics and they're all good options. We should use them all. We need to find out what is popular on social media. There are many tools that will compile this data and show you which topics and what types of content people are interested in.

You should also research which search engines perform well. You can also use specialized search engines to collect essential information about the activity of your competitors online, including the keywords they are using and the content they have published. 

Last but not least, ask your audience. Even though they may be your competitors, different companies might not attract the same audience. They might also cover a different niche than your E-commerce site. It's likely that your target audience will be looking for content different from those of your competitors.

You can always create a poll where you'd ask your followers which type of content they find most helpful. It's also a great way to support businesses that care about their customers.

Get along professionals

It is difficult to create quality content. It is difficult to create compelling content.

An expert writer, a skilled designer, a team of seasoned video producers, and a professional engineer are key to creating a content strategy that works, regardless of whether you want to publish infographics, videos, or podcasts. High-quality content will be appreciated by the people who follow your blog and they will share it to their social networks and to others who share the same passion as you for the industry that your business is in.

It is also much easier to find top-quality freelancers in the gig economy. 

Tap into video content

The popularity of video marketing is growing rapidly and it seems like it won't slow down in the coming years. Some publications also state that video marketing is the future for content marketing for eCommerce.

According to estimates, videos will account for 80% of all traffic on the internet starting in 2019. The human psyche finds video content compelling. Visual learners are innately human. Images (or moving images) can help us process more information than written words or spoken words.

Video content can have impressive effects on your website traffic. Video content generates a lot more engagement than regular posts and articles. There is a huge difference between the number of shares that a video receives compared to other content types.

You should therefore consider creating a solid content strategy and putting together a team of professionals to help you achieve your content goals. This is a great investment.

Invest in intelligent advertising

After you have created a decent amount of quality content, you can start to look at advertising on Google and other social media platforms.

You can now use the videos to generate new clients via PPC ads. You can also advertise something nearby your store but that is still of most interest to your customers.

Imagine that you own an online store selling vegan-friendly products. You recently created and published a video about a newly published research finding that supports your Ecommerce position. The link to your blog will be more appealing to your target audience than a link to your landing pages. People have developed a bit of banner blindness that prevents them from seeing advertisements that are irrelevant.

Return to you

To increase traffic, you need a holistic approach. Content is the core of this holistic approach. Our main goal is to produce exceptional content that meets the needs and interests of our customers. This will increase our SEO rankings and provide us with lots of interesting content that can be shared via Google or social media through paid advertisements.