AutoZone Elm Blvd. , (860) 253-6294Hours of Operation & ServicesMondayTuesdayWednesdayThursdayFridaySaturdaySunday®Save time and hassle by buying online and picking up items in-store.Sign up to get special offers & savings! Headquartered in Washington, Costco is a leader in the worldwide membership warehouse club industry. What began in the 70’s as a small-business shopping club operating out of an old airplane hangar has grown to become a widely successful shopping chain today, with locations from Australia to Iceland. The concept is simple: when you purchase a shopping club membership, you’ll receive access to discounts on luxury and bulk items as well as member-exclusive perks like travel deals and business management services. With three levels of membership—Executive, Business, and Gold Star—households and businesses alike can take care of all of their bulk grocery and merchandise shopping in one place. Costco’s philosophy is to “keep costs down and pass the savings on” to members.
The company is in constant pursuit of efficiency, having earned significant buying power with its large membership base. They take great care of their customers, offering a 100% satisfaction guarantee on both merchandise and memberships. Whether you’d like to save on electronics, groceries, office supplies, appliances, tires, clothing, or home décor, Costco has what you’re looking for. To learn more about becoming a Costco member, head to your nearest location or visit the warehouse shopping club online. Make Grocery Shopping a Breeze With Costco’s Express Checkout Are you looking for a way to simplify your weekly grocery shopping? Thanks to your local Costco Wholesale, now you can! The wholesale membership club recently introduced a new featur...read more Preorder the Newest iPad® Now at Your Local Costco Wholesale Membership Warehouse Where can you find the latest electronics at the most affordable price? At your local Costco Wholesale, of course! Starting today, the wholesale membership warehouse is taking pre-or...read more
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5 oz. White Chocolate-good quality, look for cocoa... Deep River Fatal Accident A young mother is killed in a deadly accident while driving her SUV in Deep River. Police Search for New Britain Triple Shooting Suspect in New HavenGroup Raises New Concerns Over Crumb RubberMan Charged After Fatal Crash in Stolen PickupBecome a MentorBridgestone Tires - CDJ 27 60 LoyaltyDadsEngagementCostcoNumbers to callSafetyThe productDecision makingTo dayCharity eventTyre shopThe billboardRepeatTyre brandsSoccer practiceSports newsHe isMarketingConsiderationAd SuperbowlSuperbowl MarketingBridgestone ReplyBridgestone TiresXlv FullVids AdsBridgestone AmericasFavorite CommercialMarketing AdsForwardBridgestone Ad @Superbowl. #MarketingSee MoreBridgestone CarmaBridgestone AmericasBridgestone TiresAds AnimalsAnimals FunnyAnimal FunniesFunny AnimalAnimal TvAnimal HelpForwardBridgestone KarmaSee MoreFunny BridgestoneBridgestone Commercial SBridgestone TiresDog AttemptingAttempting SuicideFunniest BusDad S MindConsumer's MindDog SuicideForward1.
Awareness - the birth of a brand: A brand is not born once but millions of times. Each birth happens in a potential customer's mind when he is introduced to the brand by product marketing such as media advertisement and in casual conversations. As dad and his friends watch the Superbowl this funny Ad comes on, a mini-story involving dogs - mans best friend, leaving a positive imprint in the consumer's mind. The brand is born now, not in the corporate office but in the consumer's (Dad's)…Awareness - Day to day life: The brand awareness is strengthened when it is introduced to a consumer as part of his day to day life. Here the every day shopper dad, notices the Bridgestone banner at a Costco warehouse where he does his bi-weekly shopping. Bringing the brand closer to his emotional inner circle. He also notices $70 Off promotion. Switching from awareness to purchase can happen right at that point.3. Awareness - Day to day life: Another example of advertisement adding to awareness of the brand is this billboard.
Dad notices it during his drive to work, doesn't pay attention but then such constant impressions of the brand doesn't sound alien when dad is in the market for tires. He is getting familiar with the brand. The billboard by itself may not not make a sale but the cumulative effects of such impressions imprints the brand name in dad's mind.4. Awareness - Unexpected sources: Dad reads the newspaper headline - tires recalled. Sure enough an exposure to the brand is created but with an undesired negative emotion associated with the brand. Companies can turn around this situation in their favor if they act responsibly and leverage on the brand good will to restrict damage. A brands continuous effort to have a positive relationship with the consumer will act as an insurance when things go wrong.Theme Event IdeasEvent TrendsEvent InspirationEvent DecorationsParty ThemesParty DecorEvents CoolWm EventsWeekend PartyForward5. Awareness - Conversation: A casual backyard conversation with friends over beer is a case of awareness touchpoint to dad and advocacy touchpoint from his friend.
A friend who had a blown tire on this way to the party had it replaced with Bridgestone tires and advocates why it's a great tire and how good the company is with customer care. The importance of quality product which is followed up with great buying experience and good customer care creates advocates and loyal repeat customers.See MoreBrand BridgestoneWgc BridgestoneBridgestone InvitationalWoods WatchedWatched DadDiscussion DadWoods CoastsTiger S 5thInvitational TigerForward6. Awareness - Sponsorship: A brands visibility and use of multi-channel avenue is very important for its growth. Such as the Bridgestone Invitational Golf tournament. A topic of discussion dad has with his friends during the backyard party. At this point of time the brand Bridgestone is developing a positive personality in Dad's mind. So next time when dad is in the market for tires, brand Bridgestone will not escape his mind.See More40 CreativeCreative PrintCorporation DevelopsDad S MindMultimedia AdsBridgestone TyresBridgestone HtmlMarque BridgestoneBridgestone CorporationForward7.
Awareness - Targeting: Choosing the right marketing channel is more important than advertising alone. As dad picks up his favorite sports magazine after the party, the Bridgestone magazine ad with its value proposition of safety is espoused with a beautiful picture of Bridgestone tires acting as street safety bumpers. A consistent across the board message from various multimedia ads not only results in the birth of the brand in dad's mind but also imprints its character of "Safety".See MoreSpare Tires3 TiresRepairs CausedRim RepairsCar BreaksRoadside AssistanceFlat TireRoad HazardsDad MovesForward8. Consideration - Trigger: Dad moves from awareness to considering the tire or brand when there is a trigger. In this case his wife calling him about a flat tire few weeks after the party. Dad is now thinking about many options - fix the flat, replace with spare tire and wait until next pay check. The presence of the brand at every stage of the journey helps its chances of making a sale.Consideration - Disruption: Dad is a savvy buyer, though he has a positive image of the Bridgestone brand cultivated during the awareness stage, he is not yet a loyal repeat customer and wants to review his options.
A handy mail in rebate coupon which his wife usually collects catches his eyes. The rebate grabs his attention and gently nudges him towards brand Bridgestone.10. Consideration - Online presence: Tech savvy dad decides to check for better deals and googles for online rebates. He finds many rebates and for different brands. The ability of a brand to pull customers in this era of two way communication between brand and customer is visible in this touch point. No more can you push your brand and expect it to be sold. Customers like dad can easily switch to another brand if he is not emotionally bonded to the brand Bridgestone.Announces IncrediblySales ManagerSales TeamProduction ManagerBrands DiscoveredCall HelpsConsideration BrandPositive MarketingLinks JuneForward11. Consideration - brand omnipresence: Confused with a deluge of other brands discovered on Google, dad decides to call his friend for opinion. The call helps him to shortlist 3 brands out of the many. Bridgestone is one of them.
Here we can see how brands need to be actively engaged in a consumers mind so as to be relevant. Bridgestone could easily have been taken off the list in spite of a positive marketing campaign if dad's friend had a negative image of Bridgestone.See More12. Consideration - Not yet there: With a list of 3 brands in his hand, dad decides to check their availability, appointment time, duration of service and cost by calling local tire centers, his mechanic and discount stores. He finds that all the stores carry the 3 brands, his mechanic, however, does not stock them and needs to order them. While some stores may need to order for his specific make.13. Evaluate - The power of the Internet: Dad decides to dig deeper. He wants to know what differentiates his 3 shortlisted tires. With a few clicks on Google, he is able to find websites providing technical comparisons as well as user reviews. A critical stage for brands to quickly make their case is to be present on all major comparison sites and boards.