collectID evolves into ZATAP

In a bold, transformative move, the world's leading "phygital" platform collectID officially announces its transformation into ZATAP, which was first announced in September of this year as the company's brand-new app and brand for consumers. The strategic decision to completely move to ZATAP for both its business and end-consumer operations reflects the company's commitment to changing the way consumers interact with brands landscape and bringing unparalleled joy for users with seamless integration between the digital and physical realms.

David Geisser, CEO and co-founder of collectID is expressing his excitement for the company's evolution and says, "From our inception in 2018, to authenticate physical goods in the digital realm, collectID has grown into something more profound. Today, we aim to create a brand that is a source of joy for users and matches our creative approach to developing "phygital" products. This is achieved thanks to our committed team and our partners We are looking forward to seeing the positive effects ZATAP has on users and businesses."

Businesses: One Tap Away from Your Customers

The company's B2B operations continued under the collectID name following the announcement of ZATAP on September 1, they are now set to change to operate within ZATAP Business. ZATAP Business umbrella. This transition reinforces ZATAP's commitment to offer a distinctive platform for brands to interact with their customers in a way they have never before. The technology assures authenticity of the product and turns every product into a compelling storyteller, forging stronger bonds with customers.

The most important component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:

• Content Management System: Dynamically Add Content, Run Campaigns

• Data & Insights: CRM to Track Product Interactions and User Engagement

• Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API

• Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code

• Support Services Helping Customers for End Users Strategy Consulting, Help in Content Production and Marketing Execution

ZATAP is poised to set the industry standard for phygital creating a future where products not only authenticate but also captivate. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."

Consumers Just One Tap Away From the ZATAP Experience

ZATAP provides consumers with a revolutionary experience. The app allows users to not only authenticate their products but also immerse themselves in the stories and experiences that each product offers.

Features of Owning a ZATAP Product:

• Digital meets Physical: ZATAP bridges the gap between the physical and digital worlds by providing users with an immersive experience in which customers are able to access special content, deals and rewards, and also use their products in a physical dimension (i.e. gaming on video).

• The Authentication System: The application boasts a cutting-edge authentication system that is based on ZATAP's proprietary technology. This system, built on a combination of encrypted NFC tags and blockchain ensures the highest security available on the market that allows users to check the authenticity of their products with confidence.

  

• Tickets: These products can be used to obtain tickets to events or special events, using the power of a product for access to exclusive events.

About ZATAP

ZATAP is an innovative Product Cloud Platform that redefines the way that consumers interact with their favorite brands. Their aim is to create a positive experience for people by bringing physical products into the digital world, creating an immersive phygital experience for fans and consumers. With headquarters in Switzerland and New York City, ZATAP collaborates with companies around the world including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.