collectID evolves into ZATAP

collectID evolves into ZATAP

In a bold and transformative move, the leading "phygital" platform collectID officially announces its transformation into ZATAP that was first announced in September as a brand new app and brand for consumers. This shift in strategy to fully change to ZATAP for both its consumer and business operations reflects the company's commitment to revolutionizing the brand-consumer interaction landscape and bringing unparalleled joy for users with seamless connectivity between the physical and digital realms.

David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's growth in a statement that reads, "From our inception in 2018, to authenticate physical goods in the digital realm, collectID has grown into something more profound. Today, we aim to create a brand that brings joy to consumers and resonates with our unique approach to creating 'phygital' products. This has been made possible because of our dedicated team and our partners, and we are eager to see the positive effects ZATAP has on both businesses and end-users."

Businesses one tap away from Your Customers

While the business's B2B operations continued under the collectID name after announcing ZATAP at the end of September, these operations will now be operating under the ZATAP Business brand. This shift demonstrates ZATAP's determination to provide a unique platform that allows brands to connect with their customers like never before. This technology guarantees authenticity of products and transforms every product into an engaging storyteller, creating stronger bonds with consumers.

The most important component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:

  • Content Management System: Dynamically Add Content, Run Campaigns

  • Data & Insights: CRM to Track Product Interactions and User Engagement

  • Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API

  • Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code

  • Support Services Helping Customers for End Users and Strategy Consulting, as well as assistance with Content Production and Marketing Execution

ZATAP is poised to set the industry standard for phygital creating a future where products are not just authentic but also captivate. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."

Consumers are just one tap away from the ZATAP Experience

ZATAP gives consumers an experience that is revolutionary. ZATAP allows them to not only authenticate their products but also get absorbed in the stories and experiences each product offers.

Features of Owning a ZATAP Product:

  • Digital Meets Physical ZATAP is a bridge between physical and digital worlds, providing customers with an immersive experience, where users are able to access exclusive content, offers, and rewards, and also use their products in a digital dimension (i.e. videos games).

  • The Authentication System: The application boasts a cutting-edge authentication system, leveraging ZATAP's exclusive technology. The system, which is built on a combination with encrypted NFC tags and blockchain, ensures the highest security available on the market, allowing users to verify that they are authentic goods without hesitation.

  • Tickets: The products can be used to get tickets for entry into venues and other special events, making use of the potential of a product to gain access only.


ZATAP is an innovative Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their aim is to create a positive experience for people by connecting physical goods with the digital world and delivering a truly immersive physical experience for fans and consumers. ZATAP has offices in Switzerland as well as New York City, ZATAP is a partner for global companies like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.

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