Miracle Mattress in San Antonio, Texas, has announced they are closing a store in San Antonio following the backlash over a 9/11 "Twin Tower sale." The mattress store posted the video advertising the sale on Facebook. In the video, which has since been deleted, Miracle Mattress manager Cherise Bonanno is heard saying "What better way to remember 9/11 than with a Twin Tower sale?" Bonanno goes on to describe the deals shoppers can score as two men and two towers of mattresses stand behind her. At the end, she pretends to fall on the men, who then knock down the twin mattresses. "We'll never forget," Bonnano says at the end of the video after shrieking in panic. The company's owner, Mike Bonanno, posted a statement on the store's Facebook page on Friday apologizing for their actions and announcing that the store would be closing "indefinitely." "Effective immediately, our Miracle Mattress store will be closed indefinitely. We will be silent through the 9/11 Anniversary to avoid any further distractions from a day of recognition and remembrance for the victims and their families," Mike Bonanno said in a statement.
"We take full responsibility for our actions and sincerely regret the hurt and pain caused by this disrespectful advertising campaign." Bonanno said the company will share a public statement next week and share their plans on how they plan to help 9/11 memorial funds. "We will also describe our plans to offer support for the 9/11 Memorial and victims funds. There is very little we can do to take away the hurt we have caused, but we can begin with silence through the anniversary and then do our best to follow-up with actions that reflect the seriousness of our mistake."NEWSLETTERS Receive the latest local updates in your inboxA San Antonio mattress store is apologizing after a video promoting a "Twin Towers sale" drew widespread criticism on social media.In a statement titled "An Apology to All the Victims and Families of 9/11," Miracle Mattress owner Mike Bonanno wrote Thursday, "I say this unequivocally, with sincere regret: the video is tasteless and an affront to the men and women who lost their lives on 9/11.
Furthermore, it disrespects the families who lost their loved ones and continue to struggle with the pain of this tragedy every day of their lives."Malaysia Cites 'Dignity' in Expelling N. Korean AmbassadorThe video shows store manager Cherise Bonanno standing in front of two piles of stacked twin beds. She says, "What better way to remember 9/11 than with a Twin Towers sale?" Then, two men fall into the beds, causing them to tumble, while Bonanno mock yells in terror before uttering, "We'll never forget."San Antonio Mattress Store Promotes 'Twin Towers Sale'Mike Bonanno said the video, which has since been removed from the company's Facebook page, was posted without his knowledge or approval and that, "Over the next several days, we will determine an appropriate response to express our regret and support for the 9/11 victims and their families."Read the complete apology letter below:"An Apology to All the Victims and Families of 9/11 from Miracle Mattress:I am Mike Bonanno, Owner of Miracle Mattress.
Today, I was made aware of a social media video produced by our San Antonio team highlighting a promotional sale using the upcoming 9/11 Anniversary as the incentive. The video was posted on Facebook without my knowledge or approval from our corporate office in Houston.I say this unequivocally, with sincere regret: the video is tasteless and an affront to the men and women who lost their lives on 9/11. Furthermore, it disrespects the families who lost their loved ones and continue to struggle with the pain of this tragedy every day of their lives.All I can say is I am deeply sorry and on behalf of the entire Miracle Mattress family, I accept responsibility for this thoughtless and crude advertisement and will immediately hold my employees accountable for this serious lapse of decency.I am disgusted such a video would have been conceived as a promotional tool and even more incensed it was created and posted on any social media site that represents Miracle Mattress.Effective immediately, Miracle Mattress will review our entire marketing strategy to ensure a stringent approval process will be in place to stop this from every happening again.
We will also engage a personnel review to hold these employees accountable for their actions.Miracle Mattress strives to be a community partner and I could list our community outreach events and countless donations to the communities we serve. However, this one act negates years of work and a laundry list of what we have done will not suffice.We apologize and we promise to do better. Over the next several days, we will determine an appropriate response to express our regret and support for the 9/11 victims and their families. But for now, only a sincere apology and acceptance of our fault is warranted.Respectfully,Mike BonannoOwner, Miracle Mattress"Cherise Bonanno said the 20-second ad was a bad idea and they didn't realize it would cause controversy.Marines Investigated for Sharing Nude Photos of Colleagues"We are not hate, we are love. We are somebody that stands out. We're Miracle Mattress, we make miracles happen. For our lives to be in danger, that's no what we ever wanted," Cherise Bonanno said.
It was a stupid idea that we sent out. And we apologize for our stupidity and we really hope you can forgive us for what we've done."The company said they'll donate 30 percent of their sales this weekend to the 9/11 Foundation. Price (Low to High) Price (High to Low) Items 1-18 of 29 Austin 8 Piece King Bedroom Set Add to wish list Austin 5 Piece Queen Bedroom Set Austin 5 Piece King Bedroom Set Austin 5 Piece Full Bedroom Set Austin 5 Piece Twin Bedroom Set Austin Twin Upholstered Bed Austin Full Upholstered Bed Austin Queen Upholstered Bed Austin King Upholstered Bed Austin 8 Piece Queen Bedroom Set Austin 8 Piece Full Bedroom Set Austin 8 Piece Twin Bedroom Set $185, Selling: Cherry oval Coffee Table $150, Selling: Artificial 7 1/2 foot Pine Christmas Tree $200, Selling: Formal or Casual Dining Room Table $450, Selling: Ranch Oak Bookshelf/display furniture piece $150, Selling: Cherry wood foyer Bench
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