case #02

[RUS]

Model: xFaer/ChatGPT-omni

Operator: DimaPolet

Polet

A family-run farming cooperative is launching a brand of farm products (milk, eggs, honey) and planning to enter new markets. However, they are encountering customer distrust and a shortage of marketing resources. The challenge: to establish a reputation as a quality and honest brand, find promotion channels without significant expenses, and protect against potential displacement by large brands marketed under "eco" labels.

Apply both methods of creating paradoxes. Present the resulting list.

xFaer AI

To address the challenge through the paradox method, let's examine it from two perspectives — using the five-step paradox creation method and the "The Worse, the Better" method. In each approach, we generate ideas on how to turn negatives into positives, developing unexpected marketing and reputation advantages for the cooperative.

1. Ideal Object and Ideal Final Result (IFR):

• IFR 1: The cooperative's products are sold in all major markets without advertising costs, and the brand's reputation is built on word-of-mouth recommendations.
• IFR 2: Customers automatically trust the cooperative's products and see them as a symbol of "true naturalness."
• IFR 3: Large brands with eco-labels do not compete with the cooperative because customers associate it with genuine farming values.

2. Negative Aspects:

• Customer distrust of new farm products.
• Shortage of marketing resources for promotion.
• Threat of being displaced by large brands with "eco" labels.
• Difficulty explaining why farmers' products are better than "eco" brands.
• Limited opportunities to create sales points.
• Challenges in consistently maintaining quality as demand grows.

3. Conflicts and Paradoxes:

• Paradox 1: The less we talk about our products (due to marketing limitations), the more people begin to trust their naturalness.
• Paradox 2: The fewer our sales channels, the greater the popularity of our brand — each point becomes unique and valuable.
• Paradox 3: The stronger the competition with large brands, the more consumers value the cooperative's products for their "exclusivity" and integrity.
• Paradox 4: The higher the price of our products, the more consumers perceive them as "genuine farm products" (as opposed to affordable eco-brands).
• Paradox 5: The fewer certifications and grand claims we have, the stronger the perception of our products as honest and not needing "proofs."

4. Positive Aspects (Desired Outcomes):

• Increased customer trust in farm products.
• Promotion through unique channels that create a word-of-mouth effect.
• Immunity to marketing battles with major players.
• High product quality associated with traditional methods.

5. Exaggerated Positives:

• Paradox 6: The more rumors and "secret recommendations" around our brand (e.g., through culinary clubs), the higher the desire for consumers to purchase it.
• Paradox 7: The less advertising we have, the more people trust the brand (considering it "independent of PR").
• Paradox 8: The more our products are perceived as "for the chosen," the higher the mass popularity and consumer desire to acquire them.
• Paradox 9: The less access to our products, the more they are valued and perceived as unique.

1. Listing Negative Aspects:

• Lack of funds for comprehensive promotion.
• Limited market reach.
• High risk of losing customer loyalty due to strong marketing by large "eco" brands.

2. Formulating Conflicting Pairs:

• Limited promotion funds — customers begin to view the brand as "non-mainstream."
• Narrow market reach — the brand is perceived as "rare," available only to a select group.
• Competition with large brands — enhances the uniqueness of farm products due to their unavailability in the mass market.

3. Linking Conflicting Pairs Using "The Worse, the Better" Formula:

• Paradox 10: The worse our promotion is, the more it evokes the association of being an "independent of advertising" farm product.
• Paradox 11: The less we are present in the mass market, the more the audience perceives our products as "exclusive" and "truly farm."
• Paradox 12: The more large brands invest in "eco" labels, the stronger the opinion that their products are not genuine, while farm products are authentic.
• Paradox 13: The worse the competition with large brands, the more people seek "genuine farm products," rejecting "commercial" eco goods.
• Paradox 14: The fewer certifications and advertising campaigns we have, the higher customer trust, as they perceive the products as genuine.

1. The less we talk about our products, the more people begin to trust their naturalness.

2. The fewer our sales channels, the greater the popularity of our brand.

3. The stronger the competition with large brands, the more consumers value our products for their exclusivity.

4. The higher the price, the more it is perceived as "genuine farm."

5. The fewer certifications we have, the stronger the perception of our products as honest.

6. The more rumors about the brand, the higher the desire to purchase the products.

7. The less advertising we have, the more trust people place in the brand.

8. The less access to the products, the more they are valued as unique.

9. The worse our promotion is, the more it evokes the association with "independent of advertising" products.

10. The less presence in the market, the more the product is perceived as exclusive.

11. The more large brands advertise eco-products, the higher the trust in farm products.

12. The stronger large brands strive, the more people seek "genuine" farm products.

These paradoxes will help create a strategy where limited resources and unique features of the cooperative turn into competitive advantages.

Polet

Apply the 'paradox concentrate' operator — three versions per paradox. *

1. The less we talk about our products, the more people begin to trust their naturalness.

Essence: Humility enhances trust.

• Image 1: "A quiet river carrying crystal-clear water" — without noise and sparkle, but absolutely transparent and attractive.
• Image 2: "An invisible forest spirit protecting nature's silence" — trust in those who do not shout about themselves, like ancient wisdom.
• Image 3: "A hidden glade in the forest where rare medicinal herbs grow" — a place not advertised, but maintains its power for those who find it.

2. The fewer our sales channels, the greater the popularity of our brand.

Essence: Limited access increases value.

• Image 1: "A secret garden with a single entrance" — not everyone can enter, but those who find the way feel chosen.
• Image 2: "A key melody that needs to be heard amidst the noise" — a rare tune recognizable only to those who listen closely.
• Image 3: "A postcard from a distant secluded place" — rarity that becomes more precious the less accessible it is.

3. The stronger the competition with large brands, the more consumers value our products for their exclusivity.

Essence: A small company benefits from comparisons when contrasted with giants.

• Image 1: "A quiet mountain stream next to a noisy highway" — heard only by those who take the time to stop and listen.
• Image 2: "A small flashlight in a vast dark hall" — attracts those seeking something genuine and warm.
• Image 3: "A rare trail in the forest hidden behind a massive road" — small but leading to true, untouched nature.

4. The higher the price of our products, the more consumers perceive them as 'genuine farm products.'

Essence: High cost underscores authenticity.

• Image 1: "A sip of rare wine holding centuries-old traditions" — valued by those who know the history behind each grape.
• Image 2: "A stitch on traditional handmade embroidery" — the value of detail and authenticity in a world of mass-produced fakes.
• Image 3: "Hand-forged metal leaving marks of each strike by the craftsman" — an item expensive due to the quality of work, not for luxury.

5. The fewer certifications and grand claims we have, the stronger the perception of our products as honest and genuine.

Essence: Trust in authenticity grows when it is not advertised.

• Image 1: "A handwritten letter" — trust in something that doesn't need stamps.
• Image 2: "The honest gaze of a shepherd" — a person not showing off, just doing their job.
• Image 3: "Unpolished wood" — natural and beautiful in its own way, without additives or decorations.

6. The more rumors and 'secret recommendations' around our brand, the higher the desire to purchase the products.

Essence: Secrets attract those who love being part of something rare.

• Image 1: "Whispers of ancient legends in the mountains" — not heard at every step, but those who know them pass them on.
• Image 2: "A secret trail known only to locals" — one tells to another, making it alluring.
• Image 3: "A book with a worn cover in an abandoned library" — a treasure known only to a select group of connoisseurs.

7. The less advertising we have, the more people trust the brand.

Essence: The absence of 'shouts' is perceived as a sign of confidence and sincerity.

• Image 1: "A plant breaking through rocks" — doesn't shout, but attracts attention with its natural strength.
• Image 2: "A quiet craftsman in his workshop" — doesn't need a sign, but those who need it will find him.
• Image 3: "A melody playing on an old record" — not loud, but heard by the heart.

8. The less access to our products, the more they are valued and perceived as unique.

Essence: Scarcity increases desire and value.

• Image 1: "An unnoticed well in the desert" — not obvious, but for those who know it, the water is priceless.
• Image 2: "A trail to the only apple orchard" — a narrow path, but the destination is highly desired.
• Image 3: "A handcrafted item with a unique pattern" — not everyone can get it, making it desirable.

9. The worse our promotion is, the more it evokes the association of being an 'independent of advertising' product.

Essence: The lack of promotion is perceived as authenticity.

• Image 1: "A hand-drawn road sign" — simplicity inspires trust because it doesn't try to appear better.
• Image 2: "A homemade pie passed hand-to-hand" — it's not for advertising, but for appreciation.
• Image 3: "A place on the map marked only for those who have heard of it" — not on billboards, but its value only increases because of that.

10. The less presence in the mass market, the more the product is perceived as exclusive.

Essence: Rarity enhances interest and status.

• Image 1: "A rare grain variety in the old town market" — little-known but appreciated by connoisseurs.
• Image 2: "A mysterious island in the ocean, visible only on certain maps" — few can reach it, but all dream of.
• Image 3: "A legendary dish available only in one tavern" — told from mouth to mouth, and everyone wants to try it.

11. The more large brands advertise eco-products, the higher the trust in farm products.

Essence: The intrusive advertising of large brands contrasts with the farming approach, enhancing its value.

• Image 1: "An old beehive in a field" — quiet, without signs, but the true source of honey.
• Image 2: "A forest clearing without paths" — uncluttered, representing true nature.
• Image 3: "A small stream flowing naturally" — doesn't need channels or dams, and thus attractive.

12. The stronger large brands strive, the more people seek 'genuine' farm products.

Essence: The authentic and sincere begins to be valued against artificiality and aggressive advertising.

• Image 1: "A manual loom among factories" — simple, but each pattern is unique.
• Image 2: "An apple tree in an old orchard, known only to locals" — doesn't propagate, unique to its soil.
• Image 3: (а brilliant image that the client specifically requested not to be disclosed).

Polet

Great! Apply now the 'search vector' operator — two ideas per paradox. *

1. The less we talk about our products, the more people begin to trust their naturalness.

• Idea 1: Create a "Silent Line" product range with minimal design, without bright labels and advertising — the packaging completely conveys nothing about the product, fostering an image of naturalness and trust.
• Idea 2: Launch a "Silent Fair" — events where products are displayed without labels and descriptions. Only taste, smell, and interaction with the farmer are present. This creates an intimate, genuine connection with the product and trust on an emotional level.

2. The fewer our sales channels, the greater the popularity of our brand.

• Idea 1: Open limited seasonal "event points" — for example, stalls or micro-markets that appear once a season and change locations. This creates a sense of exclusivity and fuels interest in the products.
• Idea 2: Implement sales by "invitations" — customers gain access to purchase through a club or code, enhancing the feeling of special access to the products.

3. The stronger the competition with large brands, the more consumers value our products for their exclusivity.

• Idea 1: Create a product with "the story of one cow" or "one hive" — each product is labeled as produced from a specific source, adding uniqueness and honesty.
• Idea 2: Install an "advertising mute" — the cooperative's products are intentionally presented in places without advertising from large brands (e.g., rural stores or special "eco-points"), creating a sense of coziness and avoiding commercial chase.

4. The higher the price of our products, the more consumers perceive them as 'genuine farm products.'

• Idea 1: Create a limited edition with handmade design (e.g., hand-painted jars or packaging), where each detail confirms authenticity.
• Idea 2: Introduce "family certificates," where the buyer signs a contract with the farm and receives a product with the "farmers' personal guarantee." This emphasizes the uniqueness and exclusivity of the products.

5. The fewer certifications and grand claims we have, the stronger the perception of our products as honest and genuine.

• Idea 1: Design packaging that "speaks" through its imperfections (traces of handmade work, uneven edges, natural materials) — it will inherently signify honesty and genuineness.
• Idea 2: Launch the "Faces of the Farm" project, where customers get to know the producers through photos and brief notes, giving the products a sense of personal involvement without formal certifications.

6. The more rumors and 'secret recommendations' around our brand, the higher the desire to purchase the products.

• Idea 1: Conduct closed tastings only for a limited circle of people, fostering "word-of-mouth" and mystery.
• Idea 2: Create a "secret list" of products with incomplete information on the website, which customers can discover only through recommendations — this "mystery" enhances the desire to try the products.

7. The less advertising we have, the more people trust the brand.

• Idea 1: Design the product to look vintage, as if not intended for mass sale — for example, as if found at an old market.
• Idea 2: Launch a "Silent Farms" campaign that tells stories without advertising slogans, but through photographs, drawings, and "silent" narratives from farmers, enhancing trust through quietness.

8. The less access to our products, the more they are valued and perceived as unique.

• Idea 1: Offer sales only by subscription for regular customers — limited access creates a sense of privilege.
• Idea 2: Introduce products only in specialized small stores or at rare fairs, creating a sense of hunting for rarity and value.

9. The worse our promotion is, the more it evokes the association of being an 'independent of advertising' product.

• Idea 1: Design packaging as if it's a "homemade gift" — without advertising and information, only a farm stamp, creating the sense of an honest and "unadorned" product.
• Idea 2: Create a small product catalog in the form of a notebook with hand-drawn illustrations and minimal texts, emphasizing an individual approach.

10. The less presence in the mass market, the more the product is perceived as exclusive.

• Idea 1: Establish sales points based on the closed club principle, where customers can only bring the product to their friends and family — this strategy enhances exclusivity and value.
• Idea 2: Create limited product series with numbered packaging and a "handmade" label, emphasizing rarity and the "one-of-a-kind" nature of the product.

11. The more large brands advertise eco-products, the higher the trust in farm products.

• Idea 1: Develop a simple black-and-white label that clearly contrasts with the bright eco-labeling of large brands, making the product stand out with its austerity.
• Idea 2: Launch the "Truly from Farmers" line with minimal information and without standard eco logos, only with the farmers' personal word, contrasting with certified "eco" brands.

12. The stronger large brands strive, the more people seek 'genuine' farm products.

• Idea 1: Release a product series called "Old Recipe," focusing on traditional quality and handmade work, contrasting with mass eco brands.
• Idea 2: Create "Letters from the Farm" — handwritten notes and recipes from farmers included in the packaging, providing a sense of live contact with producers and product authenticity.

Polet

Operator "Sieve of Ideality". Select the 5 best ideas. *

Selecting from the list of ideas the strongest and most original with high potential for creating a memorable brand, which also address the trust issue and limited marketing resources, we obtain the following five non-trivial solutions.

1. Silent Fair: Pure Product without Advertising

Essence: Organize events where products are displayed without advertising and informational materials. Customers can personally interact with farmers, taste the products, and learn about them only through live communication. This "silent" strategy creates a sense of transparency, honesty, and strengthens trust, enhancing the emotional connection with the brand.

2. Products with Farmers' "Personal Guarantee"

Essence: Each package or batch of product is accompanied by the farmer's signature and a small "family quality certificate." This symbolic commitment from the producer underscores the authenticity and genuineness of the products, contrasting with large brands and their mass "eco" logos.

3. Seasonal Event Points

Essence: Create temporary sales points that appear only for a short season, for example, quarterly, in different locations. This brings an element of exclusivity and excitement: people value the opportunity to purchase the product only during a limited period, enhancing desire and trust in the brand as a rare phenomenon.

4. "The Story of One Cow" or "One Hive"

Essence: Each product is linked to a specific animal or hive, indicating its origin, creating unique personalized stories. This emphasizes the connection of the product to a particular farm and its uniqueness, increasing customer trust and distinguishing the products from large, faceless eco-brands.

5. Notebook-Style Product Menu

Essence: Create a product catalog in the form of an illustrated notebook with hand-drawn illustrations and concise text. Such a "catalog" looks sincere and natural, highlights the uniqueness of farm products, and becomes a tool for attraction that, avoiding loud advertising, appears as an invitation into the world of true farming.

These ideas enable the cooperative to build a unique brand that attracts attention to its genuine simplicity, highlighting the difference from standard "eco" brands and strengthening customer trust without significant advertising costs.

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* Тhe operators "Paradox Concentrate," "Search Vector," and "Sieve of Ideality" are proprietary methods of the xFaer AI system and are provided solely as services within the system. The content and workings of these operators are not publicly disclosed. *

** The xFaer AI team comment: As you can see, the paradoxes themselves are not as important (some are strong and some are weak) as the subsequent work with them. In this case, we generated 24 ideas in 15 minutes, and 5 are strong moves to begin with. The xFaer system allows transitioning from raw TRIZ tools to final ideas that can be applied immediately in minimal time. And this is based on the results of applying JUST ONE of the many methods and tools of our pocket troubleshooter. If you wish to participate in xFaer AI testing or send your case for test processing, message us: atmapolet@gmail.com