Sorry, your browser is not supported It seems that your browser is a little outdated. For optimal viewing of this page please download and use the latest version of either Google Chrome, Firefox, Safari or Internet Explorer. Enter your email to be the first to hear about new products and promotions, including our famous Martha’s fabric sale. Studio Velvet Deep Purple Diamante Petrol (50cm x 50cm)Rising popularity: Tinder is increasingly being used by middle-aged men and womenIn just two years it has become the must-have app for the young and single.But the global phenomenon that is Tinder appears to have now captured another market - middle-aged men and women desperate for casual sexual encounters.Three per cent of the app's 50 million users are now aged between 45 and 54 and 12 percent are between 35 and 44.Like most technology crazes, it has taken those who reached adulthood before the internet became mainstream longer to catch on.Tinder proved an instant hit with young people as it enables users to sign up in seconds, with only a first name, age, and Facebook profile with a few photos required.
Willard Foxton, 34, a dating blogger and technology writer, told The Times: 'It's frictionless. That's why people like to use it so much. 'It always takes the older generation a bit of time to catch on to new technology, so the increase in users for the 35 to 44 age group is probably because of that.'The 35-year-olds are the last digital immigrants, the last age group who were adults before the internet was properly mainstream.'Tinder, estimated to be worth around £1billion, was founded in September 2012 and is now recruiting 20,000 new users every single day.The majority of the app's users are aged 18 to 24 and log on for an average of 90 minutes a day. Global phenomenon: Tinder was founded in September 2012 and now recruits 20,000 new users every dayUsers tend to log in 11 times a day for sessions of around eight minutes. HOW DOES TINDER WORK? Tinder finds your location using GPS, then uses your Facebook information to create your profile A Tinder profile is made up only of your first name, age, photos (of your choice) and any pages you've 'liked' on Facebook.Tinder then finds you potential matches near you - which you can narrow down searching by age and distance.
If a person takes your fancy, you swipe right to 'like' them. If not, go left to 'pass'. If they have also 'liked' you - it’s a match and you can start exchanging messages. The concept of the app is simple - you choose a picture of yourself, indicate your sexual preference and you can begin trawling through pictures of potential partners.If you like their photo you swipe to the right - but if you never want to see them again you swipe to the left.Crucially the app allows you to set a perimeter on the location in which you're searching - meaning you can choose to view people only within one mile of you - making arranging dates easy.The app famously hit the headlines in February when it emerged that the Sochi Winter Olympic Games had become a hotbed of Tinder activity.Many of the US athletes admitted being addicted with gold medal winning snowboarder Jamie Anderson calling it the 'next level'.Miss Anderson said that she eventually had to delete her account to focus on the Olympics.'Tinder in the Olympic Village is next level,' the 23-year-old from South Lake Tahoe, California, told US Weekly.
Writing in The Times, Emily Saunders said she turned to Tinder for 'quick, no strings attached sex' after tiring of traditional dating websites.The single mother, 42, described her disbelief after her first match led to an exciting tryst in a hotel room.But she she soon realised this was a one-off - and believes that to have success on Tinder a person is required to spend a lengthy amount of time on the app.She claimed men would lose interest if she did not keep up a 'steady stream of explicit texts' and says she rarely logs in anymore. In the mountain village it's all athletes. 'There are some cuties on there There was a point where I had to be like OK, this is way too distracting. 'I deleted my account to focus on the Olympics.' Figures suggest ten million matches a day are made on Tinder, with the immense popularity of the app landing 27-year-old co-founders Justin Mateen and Sean Rad a coveted spot on the Forbes 2014 30 Under 30 list among the world's brightest young stars.Earlier in the year the app was criticised for allowing new users below the age of consent to join.
To combat this, the company raised the age restriction to 17 and over in June. A new Tinder style app has been created which allows travellers to connect all over the globe, without having ever met in person. A Tinder profile is made up only of your first name, age, photos (of your choice) and any pages you've 'liked' on FacebookTripr allows tourists and backpackers to maximise the social side of their trips, by introducing them to people who will be in the same place, at the same time - before they even get there.'With Tripr, planning a trip becomes more about 'who' than it is about 'where' and 'when', CEO and Founder of Tripr, Nicolas Green, told MailOnline Travel yesterday.Mr Green added: 'We have seen a lot of people that are using Tinder to meet new people on their travels but have been put off by the more 'sexual' nature of app. 'People may well use Tripr for travel dating but we want it to be so much more. We want people to connect with like minded travellers regardless of sex.'
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