A world your child will love. Expand your childÕs growing creativity with endless colourful scenarios of animals and everyday life with the classic LEGO building experience. Hours of imaginative play for your child. LEGO® Friends Emmas Photo Studio 41305 LEGO® Friends Heartlake Sports Centre 41312 LEGO® Friends Heartlake Gift Delivery 41310 LEGO® Friends Puppy Treats & Tricks 41304 LEGO® Friends Heartlake Summer Pool 41313 LEGO® Friends Heartlake Olivia's Creative Lab 41307 LEGO® Friends Puppy Playground 41303 LEGO® Friends Puppy Championship 41300 LEGO® Friends Heartlake Mia's Beach Scooter 41306 LEGO® Friends Heartlake Stephanie's Friendship Cakes 41308 LEGO® Friends Heartlake Puppy Pampering 41302 LEGO® Friends Heartlake Pizzeria 41311 LEGO® Friends Heartlake Puppy Parade 41301 LEGO® Friends Heartlake Andrea's Musical Duet 41309 LEGO® Friends Heartlake Stephanie's House 41314 LEGO® Friends Amusement Park Hot Dog Van 41129
Rated 5 out of 5 stars LEGO® Friends Amusement Park Space Ride 41128 LEGO® Friends Amusement Park Arcade 41127 LEGO® Friends Heartlake Riding Club 41126 LEGO® Friends Horse Vet Trailer 41125 LEGO® Friends Heartlake Puppy Daycare 41124 Rated 4 out of 5 stars LEGO® Friends Foal Washing Station 41123 LEGO® Friends Heartlake Cupcake Café 41119 LEGO® Friends Party Train 41111 LEGO® Friends Adventure Camp Archery 41120 LEGO® Friends Heartlake Supermarket 41118 LEGO® Friends Birthday Party 41110 LEGO® Friends Emma's Creative Workshop 41115 Lego Friends (stylized LEGO Friends) is a product range of the Lego construction toy designed primarily for girls. Introduced in 2012, the theme includes unique "mini-doll" figures, which are about the same size as the traditional minifigures but are more detailed and realistic. The sets include pieces in pink and purple color schemes and depict scenes from suburban life set in the fictional town of Heartlake City.
The Friends product range replaces Lego's previous female-oriented theme Lego Belville, which had been in production since 1994, and featured dolls that were much larger than both the mini-dolls and minifigures. Other related product ranges have included Homemaker (1971–1982), Paradisa (1991–1997) and Scala (1997–2001). Launched January 1, 2012 in North America (and December 15, 2011, in France), the line includes 23 sets[1] and features five core characters—named Andrea, Emma, Mia, Olivia and Stephanie—in various suburban settings. In the initial wave of sets, the larger sets include bricks that can build a veterinary clinic, a malt-style café, a beauty salon and a suburban house; smaller sets included a "cool convertible," a design studio, an inventor's workshop and a swimming pool. A description from Lego website stated: "The Lego Friends story centers on the everyday lives and personalities of five girls in a fictional hometown called Heartlake City. Each of the friends ... has a distinct personality and interests, such as animals, performing arts, invention and design, that are reflected in the models.
Building sets reflect different parts of town where the girls' adventures take place—downtown, suburbs, beach, camping grounds and mountains." The launch of Lego Friends came after a $40 million global marketing push, according to Bloomberg Businessweek. "This is the most significant strategic launch we've done in a decade," said Lego Group chief executive officer Jørgen Vig Knudstorp. "We want to reach the other 50 percent of the world's children."[1] According to the company, boys comprised 90% of Lego's customers in 2011 before the launch of the Friends line. According to NPR, Lego Friends are "one of the biggest successes in Lego's history ... The line doubled sales expectations in 2012, the year it launched. Sales to girls tripled in just that year." The success has caused other construction-set companies such as Mega Bloks to introduce girl dolls. The first wave was released in January 2012 with 14 sets being released. The largest of the sets was "Olivia's House" which included 695 pieces and three mini-doll figures.
In addition to the first sets six polypag sets have been released as promotions. In February Toys 'R' Us in the United States released an exclusive in-store build set called "Lemonade Stand" and in March Lego brand stores released an exclusive in-store build set called "Ice Cream Stand". Lego announced a further nine sets that would be released later in 2012. Subsequent waves were released in future years, expanding on various interests of the characters and their friends. Specific themes have ranged from various vocational, recreational and academic interests to agriculture, equestrianism, wildlife animal rescue and rehabilitation, and pop stardom, all complementing suburbia-themed sets. The largest sets since the original wave have included Summer Riding Camp, Heartlake Shopping Mall and Heartlake Grand Hotel. Lego has also released accompanying products branded under the Friends theme. These include a picture frame which includes 49 Lego elements which is available from Lego brand stores and a display stand which includes 17 elements that was released as a promotional polybag.