Brand Manager Womens в NIKE INC 

Brand Manager Womens в NIKE INC 


Consumer conversations and relationships fuel the work of Nike Marketing. It’s the fuel that has built one of the most recognizable brands in the world. Nike Marketing captures the science, art and emotion of Nike's innovations and connects them with the hearts, minds and souls of athletes. The pros in brand strategy, advertising, digital engagement, product presentation, consumer analytics and more foster consumer connections via channels ranging from Nike Stores to social media. They approach marketing in a way that only Nike can: taking risks, pushing boundaries and inspiring consumers to be champions.


Description

As the Brand Lead for our Women’s offense in Russia, you will be responsible for driving a fitness revolution for our female consumer across our running, training and sportswear categories. 

Be the consumer expert.

• Lead all efforts to drive & discover consumer and cultural insights.

• Serve as the trusted source of information for the entire integrated team.

• Keep the consumer at the center of everything we do.

Build a vision.

• Proactively envision, plan and create the future of the Nike Women’s category

• Drive a collaborative and united team across functions and business units. 

• Build seasonal plans for the category, based on the global direction and amplified to local insights and consumer.

• Think digital and mobile first

Execute with excellence.

• Deliver and execute marketing plans that are best-in-class.

• Create integrated communications plans that are on strategy, on budget and deliver business results. 

· Lead the team.

• Build the relationships and network needed to influence and lead a broad team of functional and brand partners at the geography and territory level.

• Provide clear communication across the organization ensuring transparency and alignment with all key stakeholders.


Qualifications

• 5+ years of relevant work experience in the area of Brand Management and Marketing.

• In-depth knowledge and experience in women’s fitness and/or fashion.

• Deep experience in event marketing, digital commerce and community engagement knowledge.

• Experience operating in a complex, matrixed corporate environment.

• Existing understanding of the Russian marketplace and female consumer.

• Fluent in Russian and English (written and spoken).

• Ability to travel occasionally within Russia and Europe 

• Great presentation skills (ppt, keynote) 


Apply:

https://jobs.nike.com/job/-/-/824/6463009?apstr=src%3DJB-11022

Please mention the Your Job telegram channel as the source of information regarding this position.