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FREE Delivery in the UK. Dispatched from and sold by Amazon. FREE Delivery in the UK. DetailsThe Little Book of Hygge: The Danish Way to Live Well (Penguin Life) FREE Delivery on orders over . Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. I’d like to read this book on Kindle Don't have a Kindle? Get your Kindle here, or download a FREE .01 edition (16 Aug. 2016) 19 x 2.2 x 24.1 cm 20,033 in Books (See Top 100 in Books) in Books > Home & Garden > Buying & Developing Property > Building Your Own Home > Carpentry & Woodwork > Furniture in Books > Home & Garden > Buying & Developing Property > DIY > DIY Guides in Books > Home & Garden > Crafts > Woodworking Isabelle Bruno is the co-author of several books on home and decoration. She writes for blogs including Deco.fr, Saint-Maclou, and LiliBricole. Christine Baillet is a writer focused on decoration and design. The Little Book of Hygge: The Danish Way to Live Well (Penguin Life)
Fifty Shades of IKEA I Modify Ikea: Furnishings from Everyone's Favorite Store, Customized for Your Home See all 4 customer reviews See all 4 customer reviews (newest first) Look for similar items by category Books > Home & Garden > Carpentry & Woodwork > Furniture Books > Home & Garden > Crafts Books > Home & Garden > DIY & Home Improvements > DIY Guides Books > Home & Garden > Interior Design & Decoration > Styles & Decor The founder of Ikea, the international Swedish home furnishing chain, is one of the richest men in the world. Yet Ingvar Kamprad is widely considered to be something of an average guy who lives a modest life. He's just like his furniture; simple, honest and a little wooden. Anecdotes that support that image abound. The Swede from Smaland reportedly still has a 30-year-old "Klippan" sofa in his living room, along with another early classic developed by the furniture giant, the "Billy" bookshelf. These sorts of stories not only illustrate Kamprad's modesty, they also testify to the long-lasting quality of his modestly-priced furniture.
The man who wants to turn this pleasant image on its head is Johan Stenebo. Stenebo, who comes from Stockholm, started working at Ikea more than 20 years ago as a trainee in the Kaltenkirchen warehouse just north of the German city of Hamburg. His career trajectory took him right to Ikea's highest management level. He was managing director of Ikea's subsidiary GreenTech and he even worked as Kamprad's personal assistant. Stenebo left the company nine months ago after disputes with the management. Now he has written a tell-all book, "Sanningen om Ikea" ("The Truth About Ikea"), that has attracted much attention in Sweden. It is the first time in the more than 60-year history of Ikea that negative comments have been made by a senior staff member in public. It's clear that the book is some sort of payback: a mountain of dirty laundry divided into 14 chapters. Many Swedes are now wondering why he wrote the book. What on earth could 83-year-old Ingvar Kamprad have done that would make a senior staffer like Stenebo swap sides after so many years on the Ikea owner's team?
Stenebo claims that it was a moral issue for him. "I didn't want to go along with it any more and I also could not stay silent," he told SPIEGEL ONLINE. In a dedication to his mother Christina at the beginning of the book, Stenebo thanks her for teaching him about the "power of a clean conscience." The book claims that common preconceptions about Ikea and Kamprad are false. In fact, the author asserts, the entire firm is a tightly woven web of well-hidden, calculated lies. Take the anecdote about the old sofa, for example. These sorts of stories were simply made up by Kamprad and then spread by a willing media, Stenebo writes. "The company was easier to run when Kamprad played the role of an ascetic, slightly dim geriatric," Stenebo says. "Apart from that, the petit bourgeois façade helped to push down prices with suppliers." At which point the reader might be tempted to ask if the company would really push for lower prices just to -- in Stenebo's words -- "fatten up" one of the richest men in the world and his sons.
The sons are Mathias and Peter, who were promoted to top management five years ago. The elder son, Peter, in particular has been positioned since then as Ikea's heir apparent. Stenebo, however, calls him an "incompetent racist." And anyone that criticized Peter for his chauvinistic attitude was silenced by the patriarch Ingvar, he says. These are harsh -- and somehow very un-Swedish -- words. Could the book be a personal revenge of some sort? Stenebo strongly refutes this. He says he is the one who has to worry about revenge -- Kamprad's. According to Stenebo, Ikea is no normal multi-national business. The company, with its 135,000 employees across 44 countries, is run by the family and the family alone. And the all-powerful Kamprad runs the business like a sect, he claims. "There was an unwritten law for Ikea's upper management -- loyalty to Ingvar until death," Stenebo notes.As Apple prepares to unveil its latest version of iPhone, Swedish furniture giant Ikea has released an advert lampooning the company's hyperbolic launch videos.
Ikea announced it will use "book" technology for its new catalogue, which promises no cables, eternal battery life and "no lag … no matter how fast you scroll". "Once in a while, something comes along that changes the way we live, a device so simple and intuitive, using it feels almost familiar," promises Jörgen Eghammer, Ikea's chief design guru in the video mimicking Apple's promotional style. "Introducing the 2015 Ikea catalogue. It's not a digital book or an e-book. It's a book book," he announces as the catalogue is filmed from all angles, highlighting how thin it is and how the pictures expand as you turn a page. "The first thing to note is no cables, not even a power cable. The battery life is eternal," Eghammer enthuses. The benefits of old media are seemingly endless: all content comes pre-installed on the book, which uses "'tactile touch technology which you can actually feel." "If you want to share a particularly inspiring item ... you literally share it," Eghammer says as the catalogue is passed to another person.