Best Naming Agency in London

A brand name is the foundation of a brand, it can make a brand feel interesting, intriguing, abstract, mystical, almost anything. It is often the balance of a name and the expression of a brand that balance delicately with the consumer experience, to build expectation and interest. Getting these two things right can make or break a brand.

There are several approaches to naming, you can make a brand naming agency London work closely with the expectation, in which case less media spend is required helping the consumer join the dots. Or names can be abstract and can build interest around a concept that can be interesting to express visually, however media spend is higher to allow the consumer to join the dots.

The front line for brands is often the campaign, and is certainly where most companies gauge how consumers feel about them, making campaigns align to a brand is paramount to a companies success and getting this right can be a challenge, and a challenge that you need to get right from the outset. Branded campaigns is where brands come to life, it’s where all the hard work gets to be seen, and it’s where the thinking in the brand strategy is activated, and when a brand has been grown from the beginning with the right approach, when it comes to campaigns, things become simpler and far more effective. An often mistake is when a companies brand foundation is miss-aligned to the campaign, with the campaign focusing on price or technical tones, starts to make the company feel disjointed, where as if a brand is aligned all the way through, the campaign ie=s effective and the experience with the brand feels more together.

Joseph Hedges is associated with Branding by Garden, branding agency London provides brand consulting, brand strategy, corporate identity and naming.

Original Source: Branding Agency London