LEGO is the latest victim of the falling pound as it confirmed prices will increase by 5 per cent next year. A letter which was shared on social media earlier this week, from a top boss at the toy retailer, revealed that prices will increase from January 1 2017. The price of Lego might increase by 5 per cent in January It stated that the hike is a “direct result of the continued devaluing of the UK pound” and went on to say that the company may be forced to put up prices again in the “event of further negative trend”. It means that a Star Wars Lego Death Star set currently prices at £399 will go up by £20 next year. While the Doctor Who Lego set will rise by £2.49 from £49.99 to £52.48. Lego prices in the UK going up by 5% as of January. — Robb Lewis (@rmlewisuk) December 10, 2016 The sender, Fiona Wright, is the vice president of Lego UK, according to LinkedIn. She is responsible for sales in the UK and Ireland and has worked for the toy company since 2000.
The letter also said that she wishes the retailers the best for the next two months of Christmas trading – suggesting it was sent in November. NO BRUSSELS FOR ME THIS YEAR! The post has been shared on Twitter as well as social news aggregation website, Reddit. Details of the recipient have been withheld and there is no indication of where it originated from. However, a spokesperson from Lego said: “As communicated to our retailers, The LEGO Group will raise prices in the UK, due to currency fluctuations”. The value of the pound has plummeted since the vote to leave the European Union. At its worst point it was down 20 per cent against the Euro and the Dollar. This has made it more expensive for manufacturers to import raw materials and goods, with many now passing the increase in costs on to customers. Lego replica of Big Ben in the entrance of the new flagship Lego store in Leicester Square Lego is the latest in a growing line of retailers and manufacturers to push up costs.
Tesco pulled hundreds of Unilever products from its shelves in October – including Marmite and Pot Noodles – because of a row over prices. The consumer goods giant wanted to push up prices by 10 per cent. The spat was resolved between closed doors but it was blamed on currency fluctuations because of the Brexit vote. LEGOs new top boss Bali Padda is pictured at a news conference in Copenhagen earlier this month Toblerone fans were outraged with the product makers increased the gaps between triangles to reduce the amount of chocolate in bars but kept the prices the same. While Galaxy Counters and Malteaser sharing bags have also got smaller and makers Mars blamed the rising cost of raw materials. We pay for your stories! Do you have a story for The Sun Online news team? Email us at tips@the-sun.co.uk or call 0207 782 4368 LEGO City - High-speed Passenger Train - 60051 LEGO City - Cargo Train - 60052 LEGO Friends - Heartlake Horse Vet Trailer - 41125
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