15 Best Star Wars Toys You Can Buy We pick out the best Star Wars toys money can buyIt’s a been a year since Star Wars: The Force Awakens transported us all back to our childhoods, and the fever has yet to die down. This is probably in some part due to Rogue One: A Star Wars Story, the prequel set just before A New Hope that's sure to be the big hit this Christmas season.And what do we always see accompany a big-budget film series? A truck-load of tie-in toys, of course.Watch: Awesome Star Wars toysThe hype surrounding Rogue One isn’t quite on the scale of the main series of movies, and the amount of merchandise on offer certainly isn't at the levels we saw for The Force Awakens.Related: Star Wars Battlefront VR is the best experience we've triedIn fact, much of the toys are those from The Force Awakens, in the form of a boat-load of super-detailed Lego kits, pricey replicas of the lightsabers used in the movies, voice-changing wookie masks and console games as well.So whether you want to recreate your favourite Kylo Ren dual, speak like Chewie, kick back with Lego blocks, or get your game on, there’s something here for every Star Wars fan.
No, my dear friends, this $250 1,990-piece set is the Ewok Village. For that price, you get to build "a tree-trunk hideout, secret Lightsaber stash, spider web, net traps, slide, catapults, an elevating throne, a bridge, rope walkways, vine and leaf elements, kitchen, food storage area, bedroom and a planning room." Plus! this cool speeder bike. The company says that with this set "builders can construct one of the most famous Star Wars scene when Luke and Leia realize they are siblings." Yes, they are talking about this:Lego also says that kids will love to "use the rammer function to take out the Scout Trooper’s speeder." Adults, on the other hand, will love to use a hammer to smash it—then use the great pieces to build something really cool. Like a scene from the Lord of the Rings or something. Of course, don't destroy the minifigs. Some are new and not available elsewhere, like Endor Princess Leia, Endor C-3PO, Endor Luke, Endor Han Solo and the damn Wicket. Honestly, the set looks very nice and detailed.
Kids will love it. And, for adult Lego fans, it's a great source of pieces. Over a foot tall, as you can see in this video:The set will be available on September 2013.Lego A/S, the toymaker featured in a film that’s led U.S. ticket sales for three weekends, said full-year revenue advanced 10 percent with growth in all major markets, outpacing competitors including Mattel Inc. Sales rose to 25.38 billion kroner ($4.6 billion) in 2013, the Billund, Denmark-based building-block maker said in a statement today. Net income increased 9 percent to 6.12 billion kroner. “In less than 10 years, we have now more than quadrupled our revenue,” Chief Executive Officer Joergen Vig Knudstorp said in a statement. “In 2013 we successfully developed and launched products that children put high on their wish list all over the world.” The sales advance at the Danish toymaker, whose bricks are featured in “The Lego Movie”, which opened in theaters Feb. 7, compares with an increase of 1 percent to $6.48 billion at Barbie-maker Mattel, based in El Segundo, California.
Hasbro Inc., based in Pawtucket, Rhode Island, said Feb. 10 that its full-year sales were little changed at $4.08 billion. It’s a “major challenge” to stay top of mind for children seeking toys and Lego competes with “very strong players,” Knudstorp told reporters in Billund today. “With the level of growth we have right now we need to constantly think of expanding our facilities,” he said. Lego owner Kjeld Kirk Kristiansen named Knudstorp, 45, CEO after the company posted a loss in 2003, following a period of diversification in the 1990s. Under Knudstorp, the company sold its Legoland theme parks to Merlin Entertainments Plc, cut costs, and refocused on co-branding strategies with successful products like Star Wars, Harry Potter and SpongeBob. The global toy market declined slightly in value last year, according to Lego, which said it achieved sales growth in all major markets. Lego posted “single-digit” growth in the U.S., U.K. and northern European markets, while achieving “double-digit” expansion in most other markets with very strong growth in Asia.
The Star Wars line and its Duplo sets for toddlers were among Lego’s best-selling products in 2013, according to the company, which has said it sells 34 sets a second during the Christmas season. The maker of plastic bricks that have pricked the feet of unwary barefoot parents since the late 1940s forecast the global toy market will expand by “low single-digits” in the future and said it plans to outgrow the market and gain share. “I am expecting that for some of the western developed markets we are now reaching a level of penetration and presence where healthy single-digit growth rates is the name of the game as for many other great brands,” Knudstorp told David Tweed on Bloomberg Television’s The Pulse today. “The company now has such a size that organic growth is more likely to be high single-digit than double-digit.” Lego, whose name is derived from the Danish words for “play well,” is controlled by the family of carpenter Ole Kirk Kristiansen, who founded the business in 1932.