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SANDISK, maker of the whole world’s 2nd most effective-selling mp3 player (driving Apple’s iPod) has started a brand new anti-iPod advertising campaign. You are able to examine it intimately here:

Below’s the hoopla inside of a nutshell. SanDisk is said to get porting Rockbox, an open-resource OS for digital audio gamers (which supports a variety of mp3 devices), on to its common e200 mp3 player. To bring the make any difference to community consciousness, SanDisk has started off releasing the before-pointed out anti-iPod adverts within an try to blatantly attack its arch-nemesis, Apple.

The adverts depict graffiti-like illlustrations built to resemble posters for an underground revolutionary movement. One shows a monkey sporting the iPod earbuds with the line “Are you an iChimp?”, and A further is of a man strung up in white iPod cables similar to a marionette, with the text: “Have you turn into an iPuppet?”

Ok, all right. Mp3 Competitors 応援幕 is fierce- I get it. SanDisk would like to Participate in tough- great by me. In terms of I’m concerned, open resource is nice things, and there’s no doubt in my thoughts that SanDisk will make a superb product. Levels of competition is nice for capitalism and The customer. I’m not right here to tout the specialized prowess of one geek gadget over another.

What I'll touch upon, nevertheless, is the character in the ads themselves. I took a single have a look at these items and I’ll inform you right now that I’m not going to change from iPod to e200. You know why? Because as an iPod consumer, I truly feel like I’m remaining insulted. Hey, I’m not a sophisticated guy so I gained’t go into The entire nitty-gritty of “Apple can make you do this-and-that blah blah blah and it only works with iTunes blah blah blah.”

I plug the iPod into my Laptop as well as damn thing will work. That’s why I utilize it.

For my part, SanDisk’s full “groundbreaking” ad technique, on the other hand provocative, is eventually misguided. For one thing, SanDisk gained’t gain me above by insulting me and comparing me to a monkey, puppet, sheep, or almost every other sort of farm animal. Secondly, SanDisk’s ads also evoke a political edge, which is senseless. For improved or for worse, persons invest in iPods given that they Wish to, not simply because they’re forced to. In addition, Apple will allow its goods to face on their own benefit they usually by no means insult individuals for not using them. Although Apple has poked enjoyment at PCs in their particular Net and TV campaigns, it’s a much cry from SanDisk’s “Do you think you're an iPuppet?” tactic.

Possibly I’m an iPod consumer who’s having this total detail just a little way too personally. But When the e200 and Rockbox are so fantastic, which I’m guaranteed They may be, perhaps SanDisk really should just explain to us why and Allow the men and women make your mind up.

For all of SanDisk’s anti-iPod hard work, Apple could very easily fireplace back and say SanDisk remains #2, and 2nd spot is the first loser. Even when it’s legitimate, It might be insulting, correct?