An introduction to using omnichannel marketing for travel business

Omnichannel marketing is most commonly associated with the ecommerce industry, but you can also use it for your travel company. Today more than eighty percent travel bookings today happen via a mobile app or website. An increasing number travel seekers today additionally seek personalized travel recommendations when planning their trip. Using Omnichannel Marketing in India, in such a market, would help you to significantly grow your online travel business.

Using omni-channel marketing in your travel business

Thanks to the convenience provided by the internet, a large number of travelers prefer to plan their trips on their own. However, more often than not, they find the whole process overwhelming, especially when they have to make their choice from a range of options. This is where you can use omnichannel marketing strategies to simplify and streamline their experience.

Modern travel companies need to support the customers at every stage of their journey. You can use WhatsApp to send flight confirmations, boarding passes, and check-in notifications. After they have booked the flight tickets to the destination, you can create micro-moments by showing them relevant places to dine or visit during their vacation through emails. You can also provide support via WhatsApp and SMS throughout their journey to help them board their flight on time. The entire objective of omnichannel marketing is to create a seamless and hassle-free experience for your customers, starting from the time when they start with holiday planning to when they return home after the vacation.

Planning and executing a seamless experience across several touchpoints may seem like a herculean task, but it is made extremely simple by a leading Omnichannel communication platform.

Create a consistent brand message

Consistently is the key to driving a positive conversation about a brand. You, however, firstly have to determine a unique voice for your company to create a consistent brand message and subsequently make sure that it is used by all the departments of your business. A consistent brand voice is important to creating a consistent, friction-free experience for your customers across all touchpoints.

A 360-degree view of the customer

Each customer has their own way of engaging with your brand. Having a 360-degree view of the customer would allow you to develop a personalized roadmap for each type of traveler. You may combine big data, analytics, and data management in order to acquire a real-time view of each customer. Doing so would aid you to deliver a personalized omni-experience for customers across all touchpoints, and encourage them to plan their future trips through your company.

More insight into using Cloud communication platform for business and driving omnichannel experiences can be found online.