Housing Works Bookstore Cafe Eye Tracking the User Experience: A Practical Guide to ResearchDetailsEye Tracking: A comprehensive guide to methods and measures FREE Shipping. DetailsEye Tracking in User Experience Design FREE Shipping. If you are like me, you are a secret tools geek and get a little eye tracker envy every time you wander through a particularly well-equipped lab. Eye Tracking the User Experience is an excellent manual on how to leverage eye tracking for a deeper understanding of how people are responding to your designs. It covers virtually every facet of what you need to know to incorporate eye tracking into your methods toolkit, and is rich with practical advice and examples from Aga Bojko's experience. --Arnie Lund, author of User Experience ManagementSometimes skeptical, sometimes enthusiastic, but always full of insight: Aga Bojko's thorough and readable discussion of eye tracking will help you to make informed choices about whether to use it on your project, and about how to get actionable insights from it.
--Caroline Jarrett, user experience consultant and author of Forms that WorkEye Tracking the User Experience is one of the most approachable eye tracking books I have had the pleasure of reading. The book is richly illustrated and clearly written, giving the rationale and means for easily adding eye tracking to the UX practitioner's arsenal. The book provides practical guidance from deciding on the right equipment to finding the right study setting, from establishing test questions and tasks to estimating the number of participants, from running the study to data extraction and analysis. Case studies are given throughout, showing how eye tracking proffers actionable insights to the study of user experience. --Andrew Duchowski, professor at Clemson University and author of Eye Tracking Methodology: Theory & PracticeSometimes skeptical, sometimes enthusiastic, but always full of insight: Aga Bojko's thorough and readable discussion of eye tracking will help you to make informed choices about whether to use it on your project, and about how to get actionable insights from it.
--Andrew Duchowski, professor at Clemson University and author of Eye Tracking Methodology: Theory & Practice Aga Bojko is a UX researcher with a passion for designing studies to answer difficult design- and business-related questions. Currently, she is a VP of User Experience at GfK Custom Research North America, where she leads the Bay Area UX team. Aga has over ten years of experience with various types of eye trackers that she has used to conduct UX research with software applications, websites, instructional material, pharmaceutical labels, and consumer product packaging. She's tracked (for a good reason) a wide range of visuals, from butterflies flying across the screen to fresh meat in grocery stores. When she's not planning or running studies, Aga is serving as the Managing Editor of the UX magazine, writing articles, and speaking about eye tracking and other research-related subjects at conferences worldwide. Aga holds a BS in Psychology from the University of North Carolina at Charlotte, an MS in Human-Computer Interaction from DePaul University, and an MS in Human Factors from the University of Illinois at Urbana-Champaign.
1st edition (December 12, 2013) 8.9 x 5.9 x 0.8 inches Shipping Weight: 1.4 pounds (View shipping rates and policies) #589,066 in Books (See Top 100 in Books) 5 star100%See all verified purchase reviewsTop Customer ReviewsTHE best book about eye tracking|Excellent Resource for Anyone Interested in Eye-trackingAn honest analysis of the strengths and limitations of eye tracking as research methodology!Great introductory text for eye tracking in UXGreat case studies and visuals. Must have for a UX Professional's library Learn more about Amazon GiveawayEye Tracking the User Experience – An excellent resource book by Aga BojkoAmong all the books that discuss about eye-tracking and user experience, our personal favourite has to be: A Practical Guide to Research As you might have expected, this book will teach readers how to do eye-tracking studies the right way, choosing the right device, analysing and presenting the right way, and so on and so forth…..Yes, it virtually covers every aspect of what you need to know and consider before adding eye-tracking to your research toolkit.
Richly illustrated and clearly witten, this book stands apart from similar books in that it presents information in an approachable and accessible way. Despite all the technical bits, reading it certainly did not give us the feelings of reading a textbook! However, the main reason why we like this book is the main theme that runs throughout the book: “Think first, Track later”. Aga Bokjo advocates that eye-tracking will not always be the most appropriate research methodology, unless the data it generates can be used to answer particular research objectives. Check out an excerpt for the book here. By being brutally honest about the real benefits and limitations of eye-tracking, this book offers a refreshing take on the controversial research method. Coming from a background that blends rigorous academic research with an abundance of UX industry experience, Aga Bokjo gives us “actionable insights” and guidance to adopting (or not) the eye-tracking research methodology.
Because of the scientific rigour that Aga Bokjo tries to instill in readers, this book appeals not only to the UX industry, but to the academic world as well. Do you want to find out how eye tracking can help your research? Do drop by Objective Experience and pick up a copy of the book. for a knowledge sharing session.Please, wait while we are validating your browser Helping creative and entrepreneurial ideas come to life as Head of User Research at Indiegogo. Author of Eye Tracking the User Experience. 137 Photos and videosViewing Tweets won't unblock @agabojkoA review of Structured Negotiation by Lainey Feingold. An approach to resolving disputes based on collaboration rather than conflict. A review of Validating Product Ideas Through Lean User Research by Tomer Sharon. Guidance for why, when and how to conduct user research for product design. A review of “The User’s Journey: Storymapping Products that People Love” by Donna Lichaw, which provides an accessible framework to help designers create engaging experiences.
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