a Twitter thread from @TrungTPhan

1.

Luxury brand logos look to be all upper-case letters.

2.

From my 5 minutes of internet research, here's why luxury brands use upper-case letters:

• Signals "premium"

• More ledgible and easier to recognize as you size it up and down (or zoom in and out)

• More attention-grabbing (street signage uses all-caps)

3.

Anyways, I'm writing more on this for my newsletter.

If you have any ideas, let me know (and I should probably go all-caps on my logo; although, the colors are definitely lux).

https://www.getrevue.co/profile/trungtphan?via=twitter-profile

4.

Lower-case letters supposedly "more inviting"...which kind of squares with consumer tech logos (aka get as many users as possible)

5.

Fast-food logos look about right to me.

Burger King, Sbarro, Taco Bell, Dunkin' and Subway are super-ultra premium eateries.

Read this thread on Twitter