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The Dutch market potential for cocoa

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A large share of the cocoa beans and products stay in the Netherlands for making chocolate, but most of the chocolate produced in the Netherlands is exported. Sustainability and certification are important on the Dutch chocolate market. The Netherlands is a European country with a population of The Port of Rotterdam is the largest seaport in Europe, but it is not the main port for cocoa imports. The Port of Amsterdam is the key port for cocoa. Together with Zaanstad, the Port of Amsterdam is the largest cocoa cluster in the world. Annual chocolate consumption was 4. Figure 1: The Netherlands is a country in Western Europe. This study focuses on the Dutch market for import of cocoa beans, cocoa paste, butter and powder HS codes , , and Cocoa arrives in the Port of Amsterdam in bulk shipments of up to 23, tonnes. The Netherlands also has a large processing industry, with some of the largest warehouses, processing and manufacturing facilities in the world. Most of the cocoa that enters the Netherlands is re-exported, either as cocoa beans, cocoa derivatives or as the final product. These factors make the Netherlands one of the most important cocoa hubs in the world. Many cocoa and chocolate companies are based around the Port of Amsterdam, where the cocoa enters the Netherlands. Large importers in the Netherlands are Ofi , Cargill and Ecom. Daarnhouwer is an example of a Dutch cocoa trader. These can also be found on the Port of Amsterdam website. In , the Netherlands imported , tonnes of beans from producing countries. The imports have stayed at this lower level since then — However, the Netherlands is still the largest importer of cocoa beans in Europe, even after this decrease. Total bean imports are expected to remain around this volume for the coming years, since this is around the current maximum storage capacity in the Zaanstreek. For producers and exporters, this means the most recent data — should be considered. The total volume of paste imported from producing countries in was , tonnes, the volume of butter was 98, tonnes, and the volume of powder was 47, tonnes. Imports of paste and butter increased slightly between and While some European countries mostly import paste, butter and powder from other European countries, most of the products imported into the Netherlands come from producing countries. This makes the Netherlands an interesting market for exporters and producers of these products, since producing countries are the main source of Dutch imports of paste, butter and powder. The total volume of paste, butter and powder imported by the Netherlands is significantly larger than imports for any other European country. This is especially the case for powder. This makes the Netherlands the key country for exporters to focus on when exporting paste, butter and powder. Most of the cocoa beans and derivatives that enter the Netherlands are re-exported. After a large drop from to , Dutch re-exports slowly started to increase again in The Netherlands is also one of the most important exporters of cocoa butter. The Netherlands exports more paste, butter and powder than it imports, which is due to its large bean imports and large processing capacity for beans to derivatives. This can be seen in the figure below. Total paste exports were slightly larger than total imports in over 11, tonnes more. Butter exports were significantly larger than imports by , tonnes , as were powder exports by 52, tonnes. This makes the Netherlands an interesting market for exporters of cocoa paste, butter and powder. It is also a key competitor if you are exporting these products to other countries. Exporters should also consider that much of the paste, butter or powder exported to the Netherlands is likely re-exported to other European countries. Export of these product to the Netherlands therefore does not necessarily mean that your product will be sold on the Dutch consumer market. Most of the cocoa beans imported into the Netherlands remain in the Netherlands for further processing. This is due to the large processing capacity of the Netherlands. After considering bean re-exports, the Netherlands is still the largest net bean importer in Europe, with , tonnes of total bean imports staying in the Netherlands in The Dutch cocoa grinding industry is located near the Port of Amsterdam. These companies play an important role in importing and manufacturing cocoa derivatives. Cocoa-grinding activities at origin are increasing. The goal of these investments is to add more value at origin and protect the economy from changes in the global market. Many multinationals have increased their grinding in producing countries to lower production costs. The Netherlands has a large chocolate production industry. Most of the chocolate production is exported to other countries. Exports of Dutch chocolate are forecast to reach 2. Most of the chocolate manufactured in the Netherlands is considered mainstream chocolate. This chocolate is of average quality and manufactured using bulk cocoa. Bulk cocoa is of standard quality and traded in high volumes on the commodity market. It follows international prices set in the London and New York futures markets. A large share of these imported beans are lower quality, bulk cocoa beans. Only a very small share of chocolate produced in the Netherlands is sold in the Netherlands. The local Dutch chocolate market is growing. This increase in price could affect the growth of future sales. The Netherlands is a key market for export of bulk or mainstream cocoa. This is the case for both cocoa beans and derivatives. There is also high demand for certified cocoa. Almost all private label chocolate in the Dutch supermarkets is certified, and many brands also use certified cocoa. Exporting to the Netherlands is most interesting for exporters of bulk, mainstream cocoa beans. These beans are used to produce mainstream chocolate, which is mostly exported to other European countries. The Netherlands is also an interesting country for exporters of semi-finished products, since these are also used to produce chocolate in the Netherlands. If it is important to exporters that your cocoa is consumed on the Dutch market, then you should be aware that most cocoa exported to the Netherlands will most likely not end up on the Dutch market. Most exporters will have no control over whether their cocoa is consumed as a final product in the Netherlands or in other countries. The Netherlands is a large market for Rainforest Alliance certified cocoa. In , the Netherlands imported more Rainforest Alliance cocoa than any other country, at , tonnes. There were companies registered with Rainforest Alliance in the Netherlands, third place behind Germany and Italy. However, UTZ certified cocoa was still available for several years after that, during the roll-out of the Rainforest Alliance certification program me and because of the challenge of transitioning certificate holders to the new standard. Since UTZ was a Dutch organisation, many companies in the Netherlands have a long history with the programme. Many of these now source Rainforest Alliance certified cocoa. The Netherlands is also a strong market for Fairtrade cocoa. Private label chocolate products sold at retailers are almost all certified. While organic certification is still a niche market for the chocolate industry, it is becoming more important in the food industry in general. The Dutch organic market is expected to keep growing. Examples of Dutch organic chocolate brands include Chocolatemakers and Lovechock. Read more about how to join certification schemes in our study on Exporting certified cocoa to Europe. The specialty or premium cocoa market is a small but growing segment. Many of these brands are bean-to-bar, meaning that the cocoa in the final product is linked to a specific producer or farmer group. Many companies in this segment already have established supply chains. This makes it difficult for producers and exporters to become part of those supply chains. Some small brands may be looking to expand, and this could be an opportunity for producers and exporters. There may also be new companies looking to set up direct supply chains, which could be another opportunity. Read our product study on Specialty Cocoa for more information about this segment. The Dutch are moderate chocolate consumers, although they show a growing interest in healthy snacking, high-quality chocolate and new flavour combinations. Dutch consumers are becoming more conscious about sustainability issues. More than half of Dutch consumers visit shops because they are socially or environmentally conscious. Demand for sustainability-conscious chocolate is also increasing. As a result, the market for cocoa that is certified or part of a company sustainability scheme is increasing. This led to a significant increase in certified cocoa since DISCO is a partnership of companies, public sector organisations and civil society organisations active in the Dutch cocoa and chocolate sector. Their scope encompasses all cocoa and cocoa products imported into the Netherlands. This includes imported beans processed in the Netherlands and exported as cocoa paste, butter, powder, couverture and chocolate to other EU countries. The share of cocoa that is part of a corporate sustainability scheme is also growing. Our study on Entering the European market for Multi-certified coffee explains the difference between company-led sustainability schemes and certification schemes in more detail. The study focuses on coffee, but the situation is similar for cocoa. For exporters, this could mean extra opportunities to sell you cocoa if it is certified or part of a company sustainability scheme. The decision to join a corporate sustainability scheme is market driven. This means that cocoa producers should only join a corporate sustainability scheme a company programme if they have confirmed demand with the buyer of that programme. Storytelling is a way to communicate clearly about your product and get the attention of your audience. Storytelling makes the buyers of the products feel more connected to the company behind the product. These stories should be accurate, authentic and appealing. They can be used to link the consumers with the producers of the cocoa that is in the final product. As such, there should be a direct link between the final product and the producers. Most of the chocolate produced in the Netherlands is exported. This makes it difficult for exporters and producers to link their sustainability story to a specific brand in the Netherlands. For storytelling, the best products to focus on are the products predominantly sold on the Dutch market. This could give an exporter or producer the chance to build a direct relationship with long-term benefits. It is also possible to form these relationships through other sector stakeholders. As part of this programme, eight companies invested in establishing commercial relationships between cocoa producers and cocoa users. They also wanted to improve sustainability at the farm and community levels. The cocoa was directly linked to the Dutch market. The report provides examples that may be useful for producers and exporters. The Open Chain logo on the outside of the chocolate includes their mission, and the inside of the wrapper explains this mission in more detail. The message is even told through the chocolate itself. The pieces are all a different size, representing the unfair distribution of wealth in the cocoa sector. Another example is Chocolate Makers. One unique aspect of their product is that they ship their beans from the Dominican Republic using only wind power. For more information about how to use storytelling for sustainability, read our study on tips to become socially responsible in cocoa. There is increasing demand for high-quality and dark chocolate on the Dutch consumer market, for which consumers are willing to pay higher prices. Dutch consumers are increasingly looking for healthier products. The confectionery industry is responding to this trend by increasingly using natural sweeteners in chocolate e. There is also an increasing demand for vegan or raw chocolate, dark chocolate and chocolate products with ingredients that are perceived as healthy. Kumasi Drinks is a Dutch soft drink made from the tropical fruit juice of the cocoa pulp, with no added sugars. Another example is chocolate with matcha. Shrinrin Tea also sells Macha chocolate in the Netherlands. One example of a brand from a producing country that has successfully tapped into these trends is Paccari from Ecuador. Paccari is a value-driven brand with a strong focus on sustainability. They work directly with small-scale farmers and pay them fairly. Paccari tells their story in a captivating way, illustrated with pictures. The chocolate is produced from tree to bar and shipped to many countries around the world. Please review our market information disclaimer. Ask your question. As the biggest cocoa port in the world, the Netherlands is a key point for exporters to enter European markets. The Dutch consumer market for chocolate is relatively small, but the market of processing cocoa to semi-finished products is huge. A large share of what is processed in the Netherlands is exported to other countries. Share this on:. The Dutch market potential for cocoa. Last updated: 17 May Takes 21 minutes to read. Contents of this page Country description What makes the Netherlands an interesting market for cocoa? Which cocoa products offer the most opportunities for the Netherlands? Which trends offer opportunities or pose threats on the cocoa market in the Netherlands? Tips: Use the translation function in your web browser to read website links in this study in your own language. A quarter of the beans imported in the Netherlands are re-exported. See our study about the demand for cocoa on the European market for more detailed information about the European trade in cocoa beans and our country study on Germany for more information about the German cocoa market. The Access2Markets page has useful information to help exporters from producing countries with import into the EU. By searching for cocoa with the search bar at the top, you can find the latest news and developments for cocoa imports. Tips: The most effective way to access the Dutch market is to connect with the supply chains of large multinational traders and processors, such as Cargill, Ofi, ECOM and Barry Callebaut. These companies own a large share of the Dutch import market. Speak with potential buyers about the supply chains they can sell through. Read more about these companies in our study Entering the Dutch market for cocoa. There is a large and increasing demand for certified cocoa in the Netherlands. Use the Rainforest Alliance certificate database to search for certified companies as potential buyers. Use the filters on the left to filter on the Netherlands and cocoa. Check the Fairtrade Netherlands website for Fairtrade and organic certified chocolate companies in the Netherlands. Research small specialty cocoa brands in the Netherlands. Read our study on entering the Dutch market for cocoa for more details. Tips: If you can sell cocoa with sustainability aspects then this could give you access to more or different buyers in the Netherlands. These companies may be more interested in cocoa that meets social and environmental sustainability requirements or more information about how to tell your story, read our study on 9 tips to become more socially responsible in the cocoa sector. Monitor the yearly import volumes to the Netherlands. Changes in import volumes could mean that the Netherlands starts importing more cocoa from other countries. This affect how attractive your cocoa are on the Dutch market. Look into why import volumes change. This could be due to lower supply, but it could also mean that demand is changing based on quality, specifications, requirements and other attributes. Read our study Market Outlook and Statistics in cocoa for more information about market dynamics. Entering the Dutch market for cocoa. Share this on: Search. Download this research. Do you have questions about this research? What requirements must cocoa meet to be allowed on the European market? What is the demand for cocoa on the European market? Which trends offer opportunities or pose threats in the European cocoa market? Follow us for the latest updates opens in a new tab X opens in a new tab Facebook opens in a new tab LinkedIn rss RSS opens in a new tab.

Zanstad buying powder