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Small businesses who want to optimize their websites need to understand the key elements of every web page. One of these elements is the page title. A page title, or title tag, is the main text that describes a web page. It is the second-most important on-page SEO element behind your main body content , is the easiest SEO element to edit and appears in three key places. Title tags also show up in the search engine results as the links that potential visitors will click on after conducting a search. Oftentimes external websites especially social media sites will use the title of a web page as its link anchor text. This element creates value in three specific areas and is crucial to both user experience and search engine optimization SEO. Creating a descriptive, keyword-rich title tag is important for increasing rankings in search engines. Keyword usage in the title tag is one of the most important places to use keywords to achieve high rankings. Using keywords in title tags means that search engines will bold, or highlight, those terms in the search results when a user has performed a query that matches those terms. This helps give greater visibility and a higher click-through rate. While this is important for user experience, this location has been noted to receive a relatively small amount of attention from users. However, this is not a rule. You should follow the suggestions above to determine the proper formatting for your unique business. Ryan is a sports fanatic, avid golfer, devoted runner, beer connoisseur, Internet marketing zealot and live music enthusiast. BoostSuite is a co-marketing tool for small businesses. BoostSuite connects you with thousands of other businesses who already have the audience and content you need. With BoostSuite you can run a successful online marketing program in less than an hour a week. BoostSuite is free, easy to use, and only takes a minute to set up. Receive the latest news on BoostSuite, tips for improving your website and special offers only for newsletter subscribers. Drive valuable traffic to your website by combining forces with like-minded businesses to cleverly share customers. What is a Page Title? Search Engine Relevancy Creating a descriptive, keyword-rich title tag is important for increasing rankings in search engines. Make sure they are not too long or too short. Place important keywords close to the front of the title tag. The closer to the beginning of the title tag a keyword is, the more helpful it will be for ranking and the more likely a user will be to click them in the search results. Place your brand name at the end of the title tag. You may see that some companies include their brand name at the beginning of their page titles. This is mostly reserved for companies with good brand recognition. Consider readability and emotional impact. Creating a compelling title tag will pull in more visitors from the search engines. Search Engine Result Page Using keywords in title tags means that search engines will bold, or highlight, those terms in the search results when a user has performed a query that matches those terms. Would you like to be given free suggestions on which keywords to add to your page titles to improve your SERP ranking? Sign up for BoostSuite today. Popular Posts What is an Anchor Link? What is a Website Conversion? Worldpay — Selecting the Best Payment Gateway. Sign up for the Boostsuite Newsletter Receive the latest news on BoostSuite, tips for improving your website and special offers only for newsletter subscribers.
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