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YouPorn is launching what it calls a “TikTok-inspired” web app that uses machine learning (ML) to learn and adapt to each user’s viewing preferences. TikTok is a video-focused social network operated by China’s ByteDance and became one of the top 10 most downloaded apps of the past decade.
Los Angeles-headquartered YouPorn — owned by MindGeek, which operates myriad related sites, including Pornhub — is one of the most popular pornography websites in the world and among the most visited websites overall, with a current Alexa ranking of 287 . With YouPorn Swyp , the adult entertainment giant is introducing a new mobile-focused format for discovering content that has been personalized based on the user’s scrolling and swiping activity.
Users swipe up and down to view previews, and then swipe left to watch the full video. Moreover, all videos — both in preview and full-view mode — play automatically, negating the need to click on play buttons. This is very much in line with how people typically consume videos online these days — it’s all about removing friction and increasing engagement.
“Swyp was designed to be an easier, more visually enticing way to watch porn and discover new content,” said YouPorn VP Charlie Hughes.
Above: YouPorn Swyp is for the TikTok generation
Last February, YouPorn launched progressive web apps , circumventing strict app store rules to make it easier for users to enjoy a native app-like experience on mobile. Swyp also benefits from this, meaning users can easily create a home screen icon on their iOS or Android device and experience faster loading times compared to a standard mobile website.
Both YouPorn and Pornhub are no strangers to leveraging AI and ML techniques. Back in 2018, YouPorn launched personalized weekly video playlists powered by ML, while Pornhub uses computer vision to identify porn stars and automate the content tagging process.
“At YouPorn, we are always trying to help our users discover their ideal adult entertainment experience,” Hughes said. “That is why we leverage more categories and are the first to deliver machine learning recommendations across all areas of the site. Now with the addition of YouPorn Swyp, it is easier than ever for users to explore content based on their specific interests, thus always improving the recommendations within Swyp itself and everywhere on our site.”
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YouPorn SWYP - Find Your Favorite Porn Videos Just By Swiping!
YouPorn launches 'TikTok-inspired' video app that learns... | VentureBeat
YouPorn launches 'TikTok-inspired' web app that lets... | Daily Mail Online
YouPorn Embraces the TikTok Age with SWYP Web App
YouPorn Gets A New 'Mobile-Like' App for Android, iOS | PCMag
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Published: 16:44 GMT, 25 February 2020 | Updated: 16:53 GMT, 25 February 2020
YouPorn wants to be the TikTok of NSFW content.
SWYP, a new web app from the porn streaming platform, YouPorn, which is owned by the proprietors of Pornhub, allows users to swipe through porn on their phones in a manner similar to how one views content inside the hyper-popular social media app, TikTok.
While using the web app users are able to slide through GIF previews of videos at will, and depending on which direction they choose to slide the screen, the web app will react accordingly.
For instance, a swipe to the left will play the full video while a swipe up or down will cycle through other previews already in the cue.
According to the company, the method of discovering content is designed to provide users a more 'distraction-free' and seamless way of browsing videos that the site has to offer.
Video previews also play automatically when browsing in the app which eliminates the need to click play repeatedly.
In addition to being a more functionally appealing way of browsing content, the platform says SWYP will also help recommend videos by learning users preference.
'At YouPorn, we are always trying to help our users discover their ideal adult entertainment experience. That is why we leverage more categories and are the first to deliver machine learning recommendations across all areas of the site,' Charlie Hughes, Vice President of YouPorn said in a press release.
'Now with the addition of YouPorn SWYP, it is easier than ever for users to explore content based on their specific interests, thus always improving the recommendations within SWYP itself and everywhere on our site. SWYP was designed to be an easier, more visually enticing way to watch porn and discover new content.'
YouPorn has circumvented rules of Apple and Google's app stores through web based applications that require users to make a shortcut on their phones' home screens
Similarly, Pornhub also utilizes machine-learning and AI to help recommend content to users on its platform.
A request for comment from MailOnline on how and if YouPorn stores and protects users' porn browsing habits was not immediately returned.
While SWYP is available now, it can't be downloaded through either Google Play or Apple's App Store due to restrictions with both of those platforms.
Instead, however, users can create a web app shortcut on their home screens to achieve essentially the same thing.
In Apple's Safari, users simply need to select the 'share' icon at the bottom of the browser and then press 'add to home screen'. This will create a shortcut to the site.
On Android, users can select the three dots in the Chrome browser and then add the site to their screen.
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Published by Associated Newspapers Ltd
Part of the Daily Mail, The Mail on Sunday & Metro Media Group
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