YouTube video marketing - an effective tool for business promotion

Good afternoon, dear readers! Today no one will be surprised by such a method of business promotion as video marketing. Most users have come across this trend, perhaps not even knowing that this particular technology has such a name. Let's take a closer look at this promotion method.

What is video marketing?

Video marketing is a special method of promoting a business, website, product, service or company in general, based on attracting consumers through videos posted on the Internet. The popularity of this technology is growing daily, so you should add video marketing to your arsenal of tools to work with web resources for successful promotion.

Advantages of using video marketing in promotion

This method is suitable for the promotion of different company products, brands, services, online stores, information and training portals. Video marketing perfectly helps to increase sales and stimulate demand and distribute information about new products and interesting promotions. Information in video format is well perceived by users. Promoting business through video does not cause a negative reaction in the target audience and creates a loyal attitude towards the advertiser (company).

Statistics collected from the analysis of Youtube channels shows the high popularity of videos among users. Excellent attendance, a large number of targeted actions are factors that positively influence the use of video marketing as a promotion tool. Video helps to demonstrate the benefits of products and services, to show consumers the product in action, to deliver educational information, etc.

It's enough to post a video once, so that users get a permanent opportunity to view or download it. Promotion via video is meant to have a lasting effect, not a momentary one. This is another advantage of video marketing.

Purposes of using video in internet marketing

Video clips can be used to promote products and services of a company or individual entrepreneur, form the image of an individual or an organization and expand the client base. For the promotion you will need to create and post quality videos on various topics. Depending on the nature of the business video can be:

• informational;
• advertising;
• educational;
• news.

These are the four main types of content. Before creating a video, you need to analyze the end goal, as well as the target audience, so that the video gets a positive result.

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What tool to choose and where to start?

The most effective platform for attracting users is considered to be video hosting Youtube. It enjoys enormous popularity among people, so it provides a large number of views of videos and an effective impact on the audience. Youtube has been consistently ranked among the top five most visited sites in the world for many years.

Don't forget, in Youtube you can not only view videos, but also share them through your platforms, accounts and groups, like them and add comments, i.e. actively interact with your target audience.

All of these features enhance the effectiveness of promotion. You can not only deliver information to the audience, but also receive feedback and build connections with potential and actual clients. To get started, all you need to do is register with Google and create a Youtube channel.

How to make Youtube video marketing for business more effective

Promoting your project will require a beautifully designed Youtube channel of your own. If the focus of the business allows, it is better to use several different channels. One can be for posting videos about products and services, another for building the company's image, the third channel can be used for publishing training clips, the fourth for advertising, etc.

Creating several channels, you can cover more target audience with different interests and preferences. Some users need useful information on product selection, and they are happy to subscribe to the channel, which will be posted videos on relevant topics. Other consumers want to learn about new products or see comparative product reviews. They will prefer to watch a channel that posts such videos.

Thus, video in marketing can be used to achieve a wide variety of goals and needs. Depending on what outcome you want, choose the type of video that will have the right impact on users.

The nuances of video creation and posting

In order to successfully promote on Youtube and other platforms, you need to create the right videos. What does that mean?

• All the videos you make should be author's videos. You can't copy videos from other users and post them on your channel. Content for promotion should be unique.
• The duration of the video should not exceed 5-7 minutes. This is the optimal time that allows the most comfortable and effective perception of the information.

Too long videos are rarely seen to the end. You can not have time to convey the main message to the consumer, because he closes the video before he sees the end. Too short videos are also not very effective for promotion. It's better to make videos that are longer than 30 seconds.

Video hosting Youtube has certain requirements for the content to be posted. For example, you can't violate copyrights and publish videos that use other people's music, etc. The rules are constantly changing and supplementing, so you need to keep track of the relevance of these or those prohibitions. A channel can be permanently blocked for multiple violations.

In addition to the requirements for the uniqueness and duration of the video, a number of principles should be observed when creating content for promotion. For example, the video should be interesting for the target audience and evoke an emotional response. Think of fascinating stories and use associations. Also, the video should have a high resolution, be clear and pleasant to watch.

The more original the video content, the more likely users will want to share it with their friends and readers on social networks, blogs, forums. A high-quality Youtube video will have a viral character, which will increase the efficiency of information distribution and enhance the positive result of promotion.

Promote your business on your own or trust an expert?

This question is not difficult to answer if you understand what the result should be and the road ahead to achieve the main goal. As always, everything rests on the financial component. This problem requires an individual approach.

If you want to quickly untwist your business, website or service, making a few videos and never return to this method of promotion, then of course it is better to turn to professionals. The good thing now works a lot of various studios, companies, centers and video marketing agencies.

Another thing is if the owner knows that he will promote the project on his own for a long time, creating content and releasing it with a certain periodicity, or will promote several projects one by one. In this case, it is better to take a good paid video marketing course or training.

Youtube video marketing training can also be free (it's very easy to find and download the book on the Internet). Only it is worth considering, not all literature is really useful and the information in it is relevant.

Conclusion

Summing up, we can make a definite conclusion: in order to successfully promote your project, regardless of whether it is related to offline or online business, you must use such a modern effective way of promotion as video marketing.

Source: https://www.bondarsvideo.com