Yazykovaya Igra V Polikodovom Reklamnom Tekste
👓 Isaeva Lyudmila
Yazykovaya Igra V Polikodovom Reklamnom Tekste
Yazykovaya Igra V Polikodovom Reklamnom Tekste ✅ Obekt issledovaniya - yazykovaya igra kak rechevaya strategiya v polikodovom reklamnom tekste. Predmet issledovaniya - funktsii yazykovoy igry v polikodovom reklamnom diskurse. Osnovnoe vnimanie udelyaetsya refreymingu kak destruktivnoy funktsii yazykovoy igry, lezhashchey v osnovanii persuaziva kak kosvennogo rechevogo akta, naibolee chasto realizuemogo v reklamnoy deyatelnosti. V monografii utochneny vazhneyshie parametry igrovogo reklamnogo diskursa, kharakteristiki persuaziva kak bazovogo dlya reklamnoy praktiki rechevogo akta. Materialy i vyvody issledovaniya mogut byt vostrebovany v prakticheskoy deyatelnosti reklamnykh agentstv i spetsialistov po razrabotke marketingovykh strategiy.
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