Yangon buying coke

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Yangon buying coke

It plans on opening a second bottling unit next month. At stake for Coke is a significant market opportunity. Although Coca-Cola is officially back in Myanmar after 60 years, it was available in Myanmar through bootleggers who smuggled it from neighbouring countries such as Thailand, Vietnam and Singapore. They consequently marked up prices, and the product acquired the reputation of being a drink for the rich elite, while others had to rely on substitute brands like Star Cola and Max Cola. In a recent interview with Planet Money , Shakir Moin, head of marketing for Coke in Southeast Asia said the brand was keen to change the way consumers thought about it. In an effort to make sure the product would be affordable to the masses, Coca Cola decided to print the price kyat, or about 30 cents directly on its labels. Afforability is the key to success in a market like Myanmar, where about a third of the population lives below the poverty line, while cities like Yangon and Mandalay account for about 15 per cent of the population. These two words will be seen across all its promotional activities in the country. Marketing executives at the company are also going from neighbourhood to neighbourhood offering families free samples of Coke. Coca-Cola has also printed similar instructions on every label. Reiter said promotional activities are great, but warned that they should not be done in isolation. They want identity associations with Coke the brand as much as they want refreshment from it as a product. Coca-Cola and Sprite are currently being sold in ml plastic bottles with labels in the local language. The company plans to launch the classic ml glass bottle and cans in the next few weeks, while Coke Zero is being imported. As for distribution, Coca Cola will be available in , outlets across the country over the next six months. The move forms part of a larger trend for holding companies to break down information silos across their agencies and partners with shared platforms. Campaign UK. Campaign US. Campaign ASIA. Campaign Canada. Campaign RED. Top news, insights and analysis every weekday Sign up for Campaign Bulletins. Marianne Calnan. Eric Berger. Staff Reporters. Campaign Asia-Pacific. Robin Langford. Rahat Kapur.

‘They use it to find some relief’: Drug use on the rise

Yangon buying coke

Myanmar authorities torched almost half a billion dollars of illegal drugs but warned they are failing to stop a surge in the production and trafficking of narcotics. Head-high piles of heroin, cannabis, methamphetamines, and opium were burned on Monday in the commercial hub Yangon in an annual spectacle to mark International Day Against Drug Abuse and Illicit Trafficking. Analysts said the military, which ousted an elected government and seized power in , is not serious about ending the lucrative trade. The burning comes as the UN reported record seizures of crystal meth last year in Myanmar and said opium poppy farming has seen a revival in the chaos unleashed by the coup. Wholesale and street prices for meth across Southeast Asia were falling or at record lows, it said. Opium poppy production in Myanmar also ramped up dramatically after the coup as political and economic turmoil drove farmers to cultivate the crop. The area of land used for opium poppies is now at about 40, hectares 99, acres , the UN said — about half the size of New York City. Historically, some ethnic rebel groups have also used drug profits to fund their struggle for greater autonomy from the central government. Most of the opium, heroin and methamphetamines exported by Myanmar goes to China and other countries in Southeast Asia. Published On 26 Jun 26 Jun Sponsored Content.

Yangon buying coke