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EN590 Commodities GroupMarket Analysis 2026-07-06T20:33:00+00:00
Apple'sTim Cooksounded the price increase alarm in June. "Unfortunately, price increases are unavoidable," he toldThe Wall Street Journal. "We're doing everything we can to mitigate the huge increases being passed on to us." The problem is a global shortage of memory chips. These components, known as DRAM (memory) and NAND (storage), are inside nearly every computing device sold today. It's a situation that means higher prices, not just for Apple, but for consumers across the board. Normally, that would push consumers to stock up before prices increase, but that's not what's happening, according to Best Buy's outgoing CEO Corie Barry. Traditionally, when people know that price increases are coming, that leads to at least some consumers buying ahead to meet future needs. That's not happenin

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25+ years in mineral exploration and extraction. 15+ years of global commodity trading. Based in New York, USA serving 75+ countries.