Wtm Latin America

Wtm Latin America




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Wtm Latin America
WTM Latin America is the three day must-attend business-to-business (B2B) event which brings the world to Latin America and promotes Latin America to the world.
The biggest edition ever. That was WTM Latin America 2022, the region’s main B2B travel show, held at the Expo Center Norte Exhibition Centre, in the city of São Paulo (SP), Brazil, between 5 th and 7 th April.
The official figures prove the importance of the show for the Latin American tourism industry. The conference program and the chance to network and conduct business with relevant players in the global industry attracted 20,000 travel professionals over the three-day show.
Excluding professionals from the 565 exhibiting companies, the number of visitors came out to a total of 15,204, a 10% increase compared to the 13,823-figure registered in 2019.
“The 2022 edition established itself as one of the most important ones in the event’s history, which also reinforces the signs of a positive outlook for tourism with the prospect of resuming contacts and conduct new deals”, celebrated Simon Mayle , Director at WTM Latin America.
Another significant achievement was the high level of adherence to the scheduling platform, which registered more than 6 thousand meetings during the three days of the event, as well as the high quality of face-to-face meetings. In total, the meetings were evaluated in 4.3 stars (out of a total of 5).
“The score is given by those taking part in the meetings, and take into account the quality and the likelihood of closing a deal”, adds Mayle.
The knowledge offer was one of the event’s other major attractions. Over the course of the three days, the show proposed the following theatres and activity:
Diversity & Inclusion, Responsible Tourism, Travel Tech and Networking Area. These highlighted relevant topics and trends in 55 parallel activities, including conferences with relevant speakers of the industry, business rounds and training sessions with travel agents and hosted buyers.
The result was observed repeatedly in each of these spaces with fully occupied seats, reinforcing the search for relevant data that could help guide business during this recovery period.
“In addition to the content, some destinations offered qualified content for travel agents and Hosted Buyers, making use of the space providing training sessions which are essential tools at this time of recovery”, says Bianca Pizzolito , Sales Manager at WTM Latin America.
“We saw a lot of demand for practical information that could help companies prepare to meet the pent-up demand. The conference about the Metaverse and the reflection on staff qualification were great successes, as discussed regarding customer acquisition and retention, increased profitability and consumption behaviour. The magic was definitely back in all of WTM Latin America’s aisles”, noted Gabriela Otto , CEO of GO Consultoria, president of HSMAI Brasil and WTM Latin America’s Travel Tech Theatre curator.
For the professor and researcher, Mariana Aldrigui , the setting up of a Diversity and Inclusion committee and a space dedicated to it indicates a boldness that is characteristic of WTM Latin America, as well as an alignment with trends.
“We are discussing topics that make people feel uncomfortable and make them think. By publishing a Manifesto and providing such a privileged space for debate, we are planting a seed with the aim of making these issues seem natural”, said the curator of the event’s Diversity & Inclusion theatre.
Gustavo Pinto , WTM Latin America’s responsible tourism advisor, also celebrated the successful debut of a theatre dedicated to this topic. “We had full house every day, and often it was well in excess of the auditorium’s capacity and all panels had interaction with the public. We noticed that travel agents have come back from this pandemic crisis period with a marked interest in the issue of sustainable development”, concluded Pinto.
WTM Latin America 2023 has already a confirmed date and location, and will take place between 4 th and 6 th April, at Expo Center Norte Exhibition Centre, São Paulo.
WTM Latin America takes place annually in the city of São Paulo – Brazil, and attracts around 20,000 tourism professionals during the three-day show. The event offers qualified content alongside networking and business opportunities. In its ninth edition (2021), WTM Latin America continued to focus on effective business generation, and achieved the advance booking of six thousand meetings held amongst buyers, travel agents and exhibitors in 2022.
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World Travel Market, RX, and Reed Exhibitions are trade marks of Reed Exhibitions Limited and its affiliates. RELX and the “RE” logo are trade marks of RELX Group plc, used under licence. Reed Exhibitions Limited is a private limited company, having its registered and principal office at Gateway House, 28 The Quadrant, Richmond, Surrey, TW9 1DN, registered in England and Wales with Company No. 678540. Business activity: Activities of exhibition and fair organisers VAT No. GB 232 4004 20 Tax ID No: 13960 00581 © Reed Exhibitions Limited ("RX") | Intellectual Property | Trademark | Cookie Policy | Cookie Settings | Privacy Policy | Safety & Security | Terms and Conditions | Contact us | Sitemap | Careers at RX, join our team today! | Support our mission to be Net Zero




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Get started with your Exhibitor Profile









Marketing materials for WTM Latin America







Show Dates & Location





Monday, 3rd April 2023









Tuesday, 4th April 2023




12:00 - 20:00 (Brasilia Time)







Wednesday, 5th April 2023




12:00 - 18:00 (Brasilia Time)







Expo Center Norte, São Paulo






+55 11 46590012





Firstly, thank you for booking your stand at WTM Latin America. We are very much looking forward to welcoming you to the event and excited about the opportunities the show will hold for you.
There is lots that you can do between now and the event that will help you have the best experience possible.
Start now by reading the information in the below sections:
The most successful exhibiting companies are those who fully realise the opportunities available to them. Through careful planning, promoting their attendance in advance and by taking advantage of the promotional opportunities we provide (many of them free of charge) these exhibitors stand out from the crowd.
Successful event participation at WTM Latin America starts now! Read our advice below covering what you can do in advance of the event and during it to increase your chances of success.
Every exhibitor is provided with an online company profile on the WTM Latin America website. Fully complete your company description and details of your products, adding press releases, videos and images, to help visitors to the Exhibitor Directory understand the value of visiting you at the show.
WTM Latin America provides all participants with the facility to connect even before the event starts. Through an easy-to-use platform, you will be able to plan your trip to the event, leaving your meeting schedule ready and optimizing your time to obtain a greater ROI on your participation.
Social media is a great and cost effective way to engage instantly with customers, prospects, industry experts, press and associations. Make sure that you add your social media links to your exhibitor profile on the WTM Latin America website so visitors can join your networks. 
In order to help you make the most of WTM Latin America we have put together a collection of marketing materials or you to use prior to the event in order to maximise your investment in the show.
Capitalise on a wide range of free WTM Latin America PR opportunities designed to help promote your company to potential visitors based in Brazil, Latin America and around the world. Remember to share your news with the WTM Latin America PR team who want to hear about your latest product launches, big projects/events, success stories, and innovations.
Raise your company’s profile with us, increase brand awareness and generate new business. Be noticed by buyers, and get ahead of the competition with our sponsorship, branding and promotional opportunities at WTM Latin America. Learn how to make the most of these and be seen by + 20,000 industry professionals at the event and our even greater online audience.
All opportunities provide easy, cost effective ways to increase your company’s visibility and ensure maximum impact before, during and after the show. View the range of digital and physical sponsorship and promotional opportunities available to get your brand in front of your target audience.
We are here to help you to achieve your business objectives and maximise exposure to the travel industry at WTM Latin America.
We're here to talk you through all you need to know about all of the free and paid opportunities available to boost your presence and ensure you meet your business goals at WTM Latin America.
© 2022 Reed Exhibitions Limited ("RX").
WTM Latin America, RX, and Reed Exhibitions are trademarks of Reed Exhibitions Limited and its affiliates. RELX and the “RE” logo are trademarks of RELX Group plc, used under licence. Reed Exhibitions Limited is a private limited company, having its registered and principal office at Gateway House, 28 The Quadrant, Richmond, Surrey, TW9 1DN, registered in England and Wales with Company No. 678540. Business activity: Activities of exhibition and fair organisers VAT No. GB 232 4004 20 Tax ID No: 13960 00581
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WTM Latin America 2023
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Attendance - 20,000 Trade Visitors (2022)
International travel and tourism shows offer some of the most cost-effective opportunities for developing overseas markets, introducing new products and finding buyers, and the USA Pavilion provides U.S. exhibitors with a choice of economical and hassle-free participation alternatives.
WTM Latin America is the three day must-attend business-to-business (B2B) event, which brings the world to Latin America and promotes Latin America to the world. This is where the travel industry meets to negotiate and conclude business deals aiding the region to become one of the most important areas in the global travel and tourism industry.
Taking place in São Paulo, Brazil, over three days, 20,000 influential travel professionals and 565 exhibiting companies attend to network, negotiate and discover the latest industry news .
The United States welcomed 2.1 million visitors from Brazil in 2019 and is expected to reach 2.6 million by 2024. (Source: NTTO)
Forecast of International Travelers to the U.S.
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O principal evento mundial da indústria de viagens e turismo da América Latina









Na WTM Latin America 2022 tivemos...







Data e Local





Segunda-feira, 3 de abril de 2023









Terça-feira, 4 de abril de 2023




12:00 - 20:00 (Horário de Brasília)







Quarta-feira, 5 de abril de 2023




12:00 - 18:00 (Horário de Brasília)







Expo Center Norte, São Paulo






+55 11 4659-0012





A WTM Latin America é o evento B2B de viagens e turismo da América Latina que oferece excelentes oportunidades de negócios, melhor retorno sobre o investimento e acesso a compradores, influenciadores e profissionais relevantes e qualificados da indústria de viagens e turismo. É a oportunidade perfeita para o continente se conectar com o mundo por meio de conexões e ideias valiosas.
Ao visitar a WTM Latin America , você terá a oportunidade de conhecer, fazer networking e fechar negócios com expositores do mundo inteiro , tudo em um mesmo lugar.
Junte-se a expositores de todo o mundo e ao longo de três dias, em nossa plataforma virtual, apresente seus produtos e serviços a compradores qualificados.
Anualmente, o evento traz mais de 50 atividades paralelas interativas e informativas. Dos teatros à área de networking, sempre há algo empolgante para todos os profissionais de turismo.
© 2022 Reed Exhibitions Limited ("RX").
World Travel Market London, RX e Reed Exhibitions são marcas comerciais da Reed Exhibitions Limited e suas afiliadas. RELX e o logotipo “RE” são marcas comerciais do RELX Group plc, usadas sob licença. A Reed Exhibitions Limited é uma empresa privada limitada, com escritório principal registrado em Gateway House, 28 The Quadrant, Richmond, Surrey, TW9 1DN, Inglaterra e País de Gales, com a empresa nº 678540. Atividade comercial: Atividades de organizadores de feiras e exposições VAT No GB 232 4004 20 Número de identificação fiscal: 13960 00581
We use cookies to analyse and improve our service, to improve and personalise content, advertising and your digital experience. We also share information about your use of our site with our social media, advertising and analytics partners.

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