Writing Sales Copy - The 3 Most Frequent Blunders Even A-Level Copywriters Make

NOTE: Because many words in this article are likely to trigger sp^m filters, we've disguised them with symbols (e.g. sp^m). This will ensure a higher delivery rate if you use this article in your e-zine.In six months time, I had bought eight homes - many with loans from the exact same wholesale lender. These creditors sales roadmap should have been concerned with all of the debt I was building, but they kept approving loans, according to my good credit and rents covering the mortgage payments. Among the biggest problems, which I wasn't experienced enough to detect, was that a large part of the rents were only $50 to $100 above the mortgage payment.Sales readiness must be a cornerstone of your product launch plan if you're selling a product where humans are involved in the transaction. The most important objective of this training is not about the item, it's getting salespeople to believe they can make quota with your product and is conducted prior to the launch date. Monitor the effectiveness of your sale enablement enablement training following the launch date.Efficiently manage your sales process. That means that through each step in your sales process whether it be hiring consultants, doing lead generation, keeping records about sales activities, do it economically. When you outline your process, and repeat it, that can be a way to effectively energize your sales management.Can't tell you how many times I see direct response promotions with fair to middlin' leads and heads. Then continue reading, only to get a 200-tons-of-TNT lead idea on page 4. or 8 . or 14.Where does goal orientation come from? Desperation can be a motivator. The most rambling conversationalists get a good deal more concentrated in a threatening atmosphere, such as with a tough boss, big financial needs at home, or a suffering marketplace in a bleak economy. In the carrot and stick motivational paradigm, desperation comes from the pole.If I have a geographical sales land, I need to be effective in my travels. If I handle big accounts, I wish to apportion my time based on where I will get the biggest bang for my minutes. If I generate leads, I wish to know the rate at which they convert and make a science of measuring cost per lead and cost per sale by direct source. If I focus too much on volume, then I might blow it on efficacy. If I focus too much on efficiency, or profitability, or productivity, then I might not get the volume I want.Don't get all twisted up by rejection. It's a part of the revenue process. Take rejection as an opportunity to critique your presentation. Think about what you could have did better. Also, pat yourself on the back for the things you did well, even if you did not get the sale. Don't just beat yourself up.