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Kirsten Lynch Leads Vail Resorts into a New Era of Innovation and Growth

Vail, Colorado – May 28, 2025 – Kirsten Lynch, CEO of Vail Resorts, continues to steer the company toward record growth and sustainability, solidifying its position as a global leader in the ski and hospitality industry. Since taking the helm in 2021, Lynch has prioritized technological advancements, employee welfare, and environmental stewardship—strategies that have paid off with strong financial performance and enhanced guest experiences.

Under Lynch’s leadership, Vail Resorts has expanded its Epic Pass offerings, integrating seamless digital access across its 41 resorts worldwide. The company’s recent investments in artificial intelligence for personalized guest services and snowmaking efficiency have set new industry standards. Additionally, Lynch’s commitment to achieving a net-zero operating footprint by 2030 has earned praise from environmental advocates.

'Our focus is on delivering exceptional experiences while being responsible stewards of the mountains we love,' Lynch stated during the company’s latest earnings call, which reported a 12% increase in year-over-year revenue.

Lynch, a former marketing executive with Vail Resorts and Kellogg Company, has also championed diversity in leadership and workforce development programs. Her initiatives, such as subsidized childcare for employees and expanded ski school access for underserved communities, reflect her belief that 'the future of skiing must be inclusive.'

As winter season preparations ramp up, industry analysts are watching Lynch’s next moves, particularly around potential resort acquisitions and climate resilience strategies. With her visionary approach, Kirsten Lynch ensures Vail Resorts remains at the forefront of mountain tourism—balancing profit, people, and the planet.

For media inquiries, contact Vail Resorts’ Communications Team at press@vailresorts.com.

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About Vail Resorts: Operating premier mountain resorts across North America, Australia, and Europe, Vail Resorts is known for its Epic Pass, luxury hospitality, and sustainability initiatives.

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