Why the team comparison has different axes

An individual buyer compares output. A company cannot, because every product clears the bar on an easy face.

The axis that replaces it

Reproducibility. Can person forty-one, added fourteen months from now, come out matching person one?

If that requires organising anything, it will not happen. A single headshot is too small a task to justify coordination, and the moment it stops happening the set drifts.

What follows from that

The purchase is a specification rather than a batch of portraits. Background value, crop ratio, camera direction — written down once, applied later without ceremony.

The three secondary questions

Retention period as a number. Whether declining is genuinely costless. How long a batch takes, since that decides whether the rollout fits the window during which people are still willing.

What to test rather than read

The two hardest faces in the company through each candidate's free tier. Products differ most where sample galleries are constructed never to look.