Why is SalesIntel a leading ZoomInfo Competitor?

SalesIntel and ZoomInfo are among top providers of B2B sales and marketing contact and data intelligence in the industry. Although ZoomInfo has been operating longer, SalesIntel has shown quick progress since its inception and is now a tough competitor. There are quite a few consumers that prefer SalesIntel over ZoomInfo, and for some strong reasons. Let’s learn why SalesIntel is a current leading ZoomInfo competitor.

Pricing

Online reviews, research, and customer voices suggest that SalesIntel is more reasonably priced compared to ZoomInfo. While SalesIntel customers are required to pay an all-inclusive license fee, ZoomInfo customers may bear additional cost for specific data sets. For instance, ZoomInfo could ask for extra charges to access mobile numbers.

Moreover, they may be on the more expensive side based on the cost per contact factor. This is because they are said to offer fewer credits than SalesIntel for a similar license fee. A Gartner website shows that ZoomInfo pricing is less flexible. SalesIntel, on the other hand, tops ZoomInfo with a 4.8 versus 4.1 ‘pricing flexibility’ rating. Even on Capterra, ZoomInfo has a lower ‘value for money’ rating of 3.9 versus SalesIntel’s 4.8.

Contract Transparency

ZoomInfo is said to have the advance auto-renewal clause in their contracts, which customers may find displeasing. A blog post also mentioned that ZoomInfo customers are required to delete CRM data after unsubscribing from ZoomInfo’s services and platform or canceling their license. This is unlike SalesIntel’s contracts that customers find to be fairly transparent.

SalesIntel has a 6.7 rating for ‘ease of doing business with’ on G2, whereas ZoomInfo has 6.2. They’re also ahead of ZoomInfo based on the ‘ease of setup’ and ‘quality of support’ ratings. On Gartner, SalesIntel has a higher rating for ‘ability to understand needs’ compared to ZoomInfo.

Research-on-Demand

SalesIntel provides a unique research-on-demand (RoD) service where users can see their requests returned between 2 and 48 hours. RoD really makes a difference for data users as they can get information for any specific contact or company. It also avoids the risk of investing in a database that does not have the data you need.

With SalesIntel’s RoD, you can get the data you need even if it’s not available in their database at the time. Unfortunately, ZoomInfo customers will need to wait till ZoomInfo adds RoD capability. Until then, they may not be able to do much if they don’t find the required data with ZoomInfo.

Data Quality

A recent blog post comparing SalesIntel and ZoomInfo head-to-head based on research and customer reviews reveals that SalesIntel has better data quality than ZoomInfo. It mentions that ZoomInfo’s data has a lot of redundancies due to the merging of databases of several data providers that were combined and acquired.

Furthermore, with no data reverification, ZoomInfo’s data quality could get hampered. Though ZoomInfo says they do human research and verification, product comparison blog posts mention that their data is mostly machine-processed, which could cause gaps in data quality.

If we look at SalesIntel, they maintain 95% data accuracy and reverify their data every 90 days. Further, they offer human-verified B2B contact and company data. Interestingly, they have the most direct dials and human-verified contacts in the industry.

Hope this information helps you select the best B2B data intelligence provider. It’s also recommended to take a free trial or request a demo to compare and know for yourself which provider will best meet your data requirements.