Why is Responsive Web Design Important

Web design Austin and Austin WordPress development have evolved over the years from simple HTML websites to flash-focused animated websites. In the more recent years, web development has changed its focus from fluid designs to responsive website design Austin TX. Why responsive? In order to understand why responsive web design Austin is important, it is important to know what it is. Responsive Austin Web Design is basically an approach towards the development of a website in such a way that it presents an optimal viewing experience to the end-user. This experience could be in the form of better navigation and easy-to-read content across a wide variety of devices right from a laptop or PC to smartphones.

The reason why responsive web design Austin TX came into the limelight was mostly because of the increasing access to the internet using smartphones and tablets. The primary problem area was that interacting with websites using a smartphone was not as easy as it was using a laptop or desktop. It is a point after all that a smartphone or a tablet has, only that area or screen size. This is why Austin web developers started focusing on several factors like optimized mark-up, pixel resolution, click versus touch, and screen size for creating websites, and this incorporates what is called Responsive Design.

The Salient aspects of Responsive web design Austin

Why should businesses move away from traditional web design to a more responsive web design? This is one of the most frequently asked questions faced by professionals in a web development company in Austin tx. The answer is simple, the need is to create websites that will work with the changing devices, platforms, and browsers. In reality, responsive web design is a strategy that will help sustain businesses for several decades to come. Some of the reasons for implementing responsive web design include:

1. Significant reduction in development costs: One of the key reasons for responsive Austin web design is that it promotes a significant reduction in web development costs. Instead of creating different websites for different platforms, devices, or browsers, website design Austin tx ensures businesses have a design that works for multiple platforms.
2. Radically changing user experience: The second key area is the user experience. Browsing or navigating a website on a desktop can be fairly easy but what about a smartphone with a 4-6 inch screen. Firstly, end users would have navigation issues followed by readability issues as the text or content needs to be enlarged for a better view. When businesses implement responsive web design tactics, it not only provides a better user experience in terms of readability and navigation on smartphones but also on other devices. It also ensures that end-users can derive the consistent experience of any website irrespective of the device as well as the operating system (Android OS, Windows OS, etc).
3. Recommended by Google: It is a fact that most often than not search engine marketers prefer to implement what Google recommends. This is because it is the top browsing platform with a 67 percent internet market share. The reason Google recommends this is because responsive design makes it easier for Google crawlers to index pages and organize content irrespective of the device being used.