Why You Should Rent an Email List
What are the benefits to rent an email list? There are so many potential uses and here are some of them:
Marketing Potential. Email list renting is basically a method of requesting a third party such as an online contract company or online email marketing platform to deliver you an email database for a small monthly fee. The database is usually only used once and then you never see it again, the broker manages the whole process for you. The potential is endless for targeted email lists with low cost per subscriber, high revenue potential, high return on investment, and a large base of contacts. With all this to gain from renting your database, you should do a little research before you make the commitment.
List Building Potential. There is nothing quite like having a huge list of email lists that are ready to do some big marketing for you. A well-defined marketing program can drive significant profits. If you already have a good list, adding a few hundred new contacts can be very profitable.
Legitimate Use. Look for clear opt-in option, money back guarantee, and easy interface and functionality. Look for email address data card design which has the ability to export data card to Microsoft Excel to use in email campaigns and tracking.
Ease of Use. It should be clear and easy to manage, especially for new users. Some list brokers/contract providers have built-in email delivery capabilities. Also, recipients can easily unsubscribe whenever they do not wish to receive emails from the particular vendors or companies.
Clear Opt-in Rates. This is one of the primary considerations when choosing list renting. You may want to rent email lists with large open rates, but the reality is that many people who opt-in to these lists do not really need all those lists. And, many people who sign up to free trial versions of products don't really need to be sold to. For example, let's say that you were offering a product to 10 people who received emails about it every day. If you offered this same product to 1000 recipients, you would need to rent a list with several thousand names.
Timely Backups. It is imperative that marketers have time to manage their contacts, particularly if they are part of a multi-million dollar marketing strategy. Many companies that buy email addresses for marketing strategies have in-house staff that maintains and backs up the contact lists. For this reason, marketers can avoid spending time, energy, and resources on maintenance of contacts when using a reputable list renting company.
Expensive Leasing Terms. If you are not prepared to spend a significant amount of money in purchasing contacts or establishing an elaborate marketing plan, consider using an affordable, ready-made mailing list. Even if you cannot afford a million-dollar mailing list, you can usually find one that meets your particular budget requirements and will meet your marketing goals.
High Velocity Landing Pages. Many Internet marketers swear by high Velocity landing pages, also known as splash pages. These pages are designed to draw visitors in quickly, gain their contact information, and prompt them to sign up to your list. Because they are designed to quickly draw attention to a specific offer, many of these pages work very well as lead generators for marketing campaigns.
Limited Leads. In order to succeed in today's highly competitive market, many people are choosing to rent their email addresses rather than purchasing them. When you purchase email addresses, you have immediate access to thousands upon thousands of potential leads. However, many people choose to rent because they have a limited number of leads. In most cases, when a business owner rents their leads, they have access to thousands more prospects.
Data Card Storage and Protection. When a business chooses to rent an email list broker, they often agree to storage and protection of the data on an external hard drive or a data card. This allows you to quickly retrieve information from your data card or hard drive in the event of loss or damage. Many brokers offer both rental and data storage services, which can prove to be extremely valuable to many business owners.
Lead Magnet. If you choose to rent an email lists, make sure that you have a powerful lead magnet on hand. The lead magnet is simply a piece of material that offers potential customers specific information about your business and what it has to offer. As the saying goes, "the money is in the list" - make sure that your mailing list contains opt-in emails that encourage customers to provide you with their contact information.