Why You Should Avoid List Rental Programs
What is email list renting? In a nutshell, renting an email list simply means to pay someone a third party a certain agreed upon amount for the use of their email list for a specified email blast. Of course, email list renting can also vary significantly with some only agreeing to send just one email to a specific list. The point is, regardless of the agreement made, there is still always a catch. Something that many owners do not realize when they sign up with such lists is that in reality they are working against the terms of the list itself.
In short, email list renting can mean losing money without you even doing a thing. The truth is, this is one of the most common reasons why someone would go the route of buying email lists from the likes of Yahoo, Gmail, and the like. When someone buys such lists, they do so with the understanding that they will be able to market their product effectively. They also assume that the person who bought the list is going to be willing to do the same for them.
However, when it comes to email list renting, the person renting the list typically signs a contract that stipulates how many emails they are allowed to send out per month. If you choose to go this route, it's important to understand that while the first month of the contract is generally free, the next six months may come at a much higher price. This is because the initial email list may have just been sent out already, so the potential customers have no way of judging the quality of your product. The key is to keep them satisfied for a minimum of six months, or sell to another prospective client for six months at a time.
Another disadvantage to email list renting is the fact that it is extremely easy for you to get around. This is because the lists you receive are generally very exclusive. In other words, if someone happens to visit your website, chances are they will only see your advertisements. With junk email lists, this is almost impossible to achieve, because the recipients are given all of your advertisements.
Lastly, another disadvantage to email list renting is that you really don't know what your customers will think about your product or service. This is because you never hear directly from your potential customers, so there is no way to gauge their responses. If your customers respond to your ads, but then never return or tell you what they thought of your products, you could run into legal troubles, which could cost you a lot of money.
There are also other disadvantages to email list renting than the ones mentioned above. Some of the email lists that you receive may have very high advertising costs attached to them, which makes it difficult for you to pass the costs on to your customers. In addition, if you want to ensure that you receive exclusive leads, you may have to pay a large fee as well. As you can see, these ads can be quite expensive for you.
The best way to avoid all of the disadvantages associated with online email list renting is to purchase opt-in email lists instead. Opt-in email lists are much more affordable than the average solo advertising campaign, and they allow you to build relationships with your customers without spending money. Also, you can ensure that the leads you receive are truly independent. Lastly, you will be able to control the content of your campaigns and know that you only deliver truly relevant and interesting ads to your customers.
If you have been looking for an effective way to market your online business, but have not had success so far, consider email list renting. If you have a large number of potential subscribers, you may find that this option is the best way to create a highly targeted group of leads. Instead of wasting your time and money creating marketing campaigns based on the email addresses of people who do not care about what you have to offer, you can focus your efforts on those individuals who are interested in the products or services you provide. This will give you the highest possible return on your investment.