Why SEO Case Studies are So Important?

Ask for SEO case studies and customer samples

Ask for examples of optimized websites and the keyword rankings that helped them achieve them. Ideally, you're looking for the latest examples and are showing good progress at this point in less than a year. However, due to customer confidentiality, many companies have previously been unable to provide data.

However, keep in mind that the older the case study data provided by an SEO company, the less relevant it may be as an indicator that the company is aware of its current SEO trends.

Check the case studies provided to see if your key strategic goals are related to sites that are similar to yours. It may be helpful to see samples from the same business space as you, but it's not as important to your demonstration as a site with the same type of target conversion as you.

This means that if you are an e-commerce business and your ultimate goal is to sell online, the case studies you receive must be about your e-commerce business.

On the other hand, if your site doesn't sell directly and instead generates inbound leads, request a sample of a similar lead generation site. Check out our e-commerce SEO guide or read about e-commerce SEO services to learn more about e-commerce-specific search engine optimization services.

When looking at results, it is important to understand that "results" come in many forms. Therefore, it is essential to review the indicators provided or emphasized as a demonstration. If your SEO company is just talking about rankings and not leading the conversation about actual sales or conversions, you may not be working with the big picture in mind.

Of course, ranking and traffic are the most important SEO performance metrics, but in the end, more conversations (also known as sales and leads) should be your primary goal. Again, customer confidentiality can be an issue of being able to see the customer's actual sales data, but at least they need to be able to share growth rates.

If you have a courier management software company and want SEO services, you should ask these questions.